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All Journal JURPIKAT (Jurnal Pengabdian Kepada Masyarakat)
Rodhi Anshari
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Dentistry Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Pendampingan peningkatan Persepsi Konsumen terhadap Cita Rasa dan Branding Produk UMKM "Kedai Rasa" di Kecamatan Banjarsari Surakarta Tri Wijayanti; Dewi Ekowati; Annisa Ratna Fadilla Purba; Desti Nuryani Sitompul; Ismi Maksalmina; Mohammad Febry Andintias; Triyani, Triyani; Rodhi Anshari
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol. 6 No. 2 (2025)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v6i2.2253

Abstract

Micro, Small and Medium Enterprises (MSMEs) have a strategic role in the Indonesian economy. In the face of increasingly fierce competition, "Kedai Rasa" is faced with various challenges. One of the main challenges is creating a positive consumer perception of the taste of the product while building strong branding. UMKM "Kedai Rasa" is one of the main targets of Community Service (PKM) activities. This research uses descriptive methods with quantitative and qualitative approaches. Overall, Kedai Rasa has succeeded in meeting customer expectations with taste, innovation and adequate portions. To increase satisfaction, Kedai Rasa can continue to innovate its menu, maintain taste consistency, and adapt its offerings to a wider range of customer preferences.
Co-Authors Annisa Ratna Fadilla Purba Desti Nuryani Sitompul Dewi Ekowati Ismi Maksalmina Mohammad Febry Andintias Tri Wijayanti Triyani Triyani