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A’isy Fiklil Nafisah
Faculty of Economics and Business, State University of Malang, Indonesia
Economics, Econometrics & Finance Social Sciences

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The Influence of E-WOM on Risk Perception and Consumer Trust in the Development of Catfish Farming into Agro-Ecotourism : Case Study on JMK Catfish Farming SMEs in Bojonegoro Regency A’isy Fiklil Nafisah; Sudarmiatin
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 2 No 3 (2025): February
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v2i3.323

Abstract

This study examines the influence of electronic word-of-mouth (e-WOM) on consumer risk perception and trust in the context of developing Micro, Small, and Medium Enterprises (MSMEs) in catfish farming into agro-education tourism in Bojonegoro Regency. The research method used is quantitative, with data collection through questionnaires from 80 respondents. The research results show that e-WOM has a significant influence on risk perception and consumer trust. The implication of these findings is the importance of effective e-WOM management for the development of agro-tourism in SMEs.
Co-Authors Sudarmiatin