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All Journal Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Jurnal Manajemen dan Ekonomi Kreatif
Devi Istyalita
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Engineering Law, Crime, Criminology & Criminal Justice

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Sosialisasi Pemanfaatan Media Sosial Sebagai Pengembangan UMKM Di Kota Blitar Devi Istyalita; Pandu Dewa Dana; Ardian Christyanti; Mirza Andrian Syah; Gideon Setyo Budiwitjaksono
Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 2 No. 3 (2023): September : Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jppmi.v2i3.461

Abstract

This study aims to explain the importance of socializing the application of social media in the development of Micro, Small and Medium Enterprises (MSMEs) in Blitar City. Social media has become a very effective tool in building relationships with customers, marketing products and increasing business visibility. However, there are still many MSMEs in Blitar City that have not utilized the potential of social media optimally. Through outreach, MSMEs owners will be provided with a better understanding of social media and how to use it as an effective marketing tool. This outreach will involve training and increasing knowledge on relevant social media platforms, online marketing strategies, creating engaging content, and measuring and analyzing social media performance. It is hoped that by socializing the use of social media, MSMEs in Blitar City will be able to make better use of social media to promote their products and services, reach a wider audience, and increase their online presence. With the increase in online presence, it is hoped that there will be an increase in the overall turnover and growth of MSMEs in Blitar City.
Analisis Pengembangan Usaha Mikro Kecil Dan Menengah (Umkm) di Kelurahan Klampok Kota Blitar Gideon Setyo Budiwitjaksono; Rima Anggun Aprilya; Sintha Dayu Aringgani; Devi Istyalita; Wakhidatul Ummah; Moch. Rizky Ramadhan
Jurnal Manajemen dan Ekonomi Kreatif Vol. 1 No. 3 (2023): Juli : Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v1i3.110

Abstract

Small and Medium Enterprises (MSMEs) in Klampok City, in running their business, handle problems related to almost all assets, both raw materials, finance, advertising, work, innovation and also the views of the management. The data checking procedure used is a separate inspection method because the information obtained is subjective, namely by distributing opinion polls using a real scale. The factor that creates this problem is largely due to the low level of training and education in business that business entertainment executives have. Most financial experts feel that they have sufficient business knowledge and skills, so they are not too eager to add their business information, especially if they need to pay cash to get this information. The problem of capital is a well-known one that almost all types of businesses face. The problems of MSMEs in Klampok District inspired researchers to develop solutions starting from NIB, product branding with improved packaging and logos or brands, business analysis with business plans, online bookkeeping system assistance, and product digitization with a more modern online marketing system. way to increase sales.
Co-Authors Ardian Christyanti Budiwitjaksono, Gideon Setyo Mirza Andrian Syah Moch. Rizky Ramadhan Pandu Dewa Dana Rima Anggun Aprilya Sintha Dayu Aringgani wakhidatul ummah