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All Journal Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Journal of Management, Entrepreneurship and Tourism
Tsabitah, Sahlaa
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Public Health Social Sciences Other

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Pengembangan UMKM melalui Pendataan Lengkap Koperasi Usaha Mikro Kecil dan Menengah Kabupaten Bekasi Yahya, Adibah; Permana, Indra; Andriyani, Meli; Zhafira, Nisa; Tsabitah, Sahlaa
Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat Vol 7, No 2: Januari 2025
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jks.v7i2.4380

Abstract

The Ministry of Cooperatives and Micro, Small and Medium Enterprises (KUMKM) conducts data collection to collect accurate and integrated data to formulate more effective policies in protecting and empowering MSMEs. The data collection target in 2024 includes 4 million data from five provinces, with Bekasi District targeting 100,000 data. To ensure broad participation, this activity involves various parties, including practitioners, academics, and communities. The data collection aims to address issues faced by MSMEs, such as lack of accurate data, access to financing, and training support. Through systematic methods, including the formation of teams and the use of mobile applications for data collection, it is hoped that this data collection can increase the economic potential of MSMEs and positively contribute to the local economy. The results of this activity show that collaboration between government, academia, and the community can improve the effectiveness of MSME development in Bekasi District. The results of this activity also showed an exceeding of the data collection target by 100.08%. 
The Role of Digital Marketing Social Media Tiktok, Instagram, Twitter on Purchasing Decisions on Gacoan Noodles Tsabitah, Sahlaa; Perdana, Muhammad Aditya; Erna Apriani; Indra Permana; Abdul Latif
JMET: Journal of Management Entrepreneurship and Tourism Vol. 3 No. 2 (2025): July, Journal of Management Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v3i2.173

Abstract

TikTok, Instagram, and Twitter have great potential in increasing brand awareness and user engagement, especially among the younger generation. Research shows that interactive and engaging content on TikTok and Instagram tends to be more effective in attracting attention than platforms like Facebook. This study aims to evaluate the influence of using TikTok, Instagram, and Twitter on consumer purchasing decisions for Gacoan Noodle products. While social media is now an important tool in digital marketing, its effectiveness in directly influencing consumer purchasing decisions still needs to be fully understood. This study used a quantitative approach with a Partial Least Square (PLS) model to measure the relationship between variables. The sample consisted of social media users exposed to Mie Gacoan content across the three platforms, with data obtained through an online survey. The validity and reliability analysis results revealed that only the TikTok, Instagram, and Twitter variables met the criteria with an AVE value of more than 0.50. In contrast, the purchase decision variable did not meet these conditions. The results showed that the influence of the three social media platforms on purchasing decisions for Gacoan Noodles was not significant. TikTok has a coefficient of 0.236 with a p-value of 0.299, Instagram 0.166 with a p-value of 0.342, and Twitter 0.217 with a p-value of 0.361. All p-values are more significant than the significance threshold of 0.05. Thus, this study concludes that the three platforms are more effective in raising brand awareness than driving direct purchase decisions.
Co-Authors Abdul Latif Erna Apriani Indra Permana Indra Permana, Indra Meli Andriyani Perdana, Muhammad Aditya Yahya, Adibah Zhafira, Nisa