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Achmad, Listian I.
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Economics, Econometrics & Finance Social Sciences

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Minat Pedagang Muslim Menabung Di Perbankan Syariah: Seberapa Besar Pengaruh Pengetahun dan Budaya Kerja? sakum, sakum; Ainulyaqin, MH; Achmad, Listian I.; Mamun, Sukron; Anggadita, Intan
Jurnal Ilmiah Ekonomi Islam Vol 10, No 1 (2024): JIEI : Vol.10, No.1, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i1.12388

Abstract

The purpose of this study was to determine the effect of the level of knowledge and work culture on the interest of Muslim traders to save in Islamic banking. The research method used in this study uses a quantitative approach, namely by filling out a questionnaire as a data collection tool. Measurement of data was carried out using a Likert scale and processed using the help of the SPSS IBM 24 application. The sample in this study was the Islamic book marketer Najah Bookstore as many as 67 respondents. The results of this study indicate that there is an influence between knowledge and interest in saving of 2,517 and the influence of work culture on interest in saving is 7,984. Meanwhile, simultaneously, knowledge and work culture have an effect of 135,142. And based on the results of the determinant coefficient test, it is known that knowledge and work culture have an effect of 80.9% on the interest of Muslim traders to save in Islamic banking.
Keputusan Nasabah Menggunakan Produk Pembiayaan Mitra Emas iB Maslahah: Antara Physical Evidence, Promise, dan Customer Centric Ainulyaqin, MH; Rakhmat, AS; Achmad, Listian I.; Fahamsyah, MH
Jurnal Ilmiah Ekonomi Islam Vol 10, No 1 (2024): JIEI : Vol.10, No.1, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i1.12361

Abstract

This research will focus more on the Three Indicators in the Sharia Marketing Mix Strategy (Physical Evidence, Promise, and Customer Centric). It aims to determine and analyze the influence of the physical evidence, promise, and customer centric on customer decisions to use the gold partner financing product ib maslahah at Bank BJB Syariah KCP Lippo Cikarang. The sample used is all customers of Bank BJB Syariah Kcp Lippo Cikarang who are actively using the ib maslahah gold partner financing product, the sampling is by spreading a questionnaire link to all active customers who use the ib maslahah gold partner financing. The analytical tool used is multiple linear regression analysis using the SPSS version 21. The results of the partial study show that the physical evidence variable has no negative and significant effect on customer decisions to use the financing product of Mitra Emas iB Maslahah. While the promise and customer centric variables have a positive and significant impact on customer decisions to use the financing product of the ib maslahah partner gold. Meanwhile, simultaneously, the physical evidence, promise, and customer centric variables have a positive and significant impact on customer decisions to use the ib maslahah gold partner financing product.
Co-Authors Anggadita, Intan Fahamsyah, MH mamun, sukron MH Ainulyaqin Rakhmat, AS Sakum, Sakum