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All Journal Journal of Economics, Business, Management, Accounting And Social Sciences JEPENDIMAS
Cahyani, Linda Ratna Fitria
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Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Analisis Strategi Persaingan Untuk Meningkatkan Penjualan Usaha Sambal Cumi dan Paru By Dapoer Zambal Rofik, Oktavio Mi’roj; Cahyani, Linda Ratna Fitria; Widodo, Ricia Ratri; Rahmawati, Dewi Cantika; Ningsih , Ajeng Kusuma; Wahib, Moh
Jurnal Ekonomi, Pendidikan dan Pengabdian Masyarakat Vol. 1 No. 1 (2024): JANUARI
Publisher : PUTRA JAWA PUBLISHER

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Sambal Cumi and Paru by Dapoer Zambal is a new instant food business established in 2023. Not many people know about this business because it is still very new. In addition, there are many competitors working on the same business and are already successful. This study was conducted to determine whether the right competitive strategy can increase the sales of Dapoer Zambal's Sambal Cumi and Paru. For this study, a strengths, weaknesses, opportunities, and threats approach was used as a descriptive qualitative methodology. The analysis results show that improving customer service and adding new menu variations are the most effective competitive approaches to increase sales.
Developing Digital Literacy Among the Elderly: The Role of Information Technology in Increasing Independence and Skills Ningsih, Ajeng Kusuma; Cahyani, Linda Ratna Fitria; Kusumaningtyas, Menur
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 6 (2024): SEPTEMBER 2024
Publisher : PUTRA JAWA PUBLISHER

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This research examines the digital literacy of the elderly in Indonesia, focusing on their ability to engage with information technology, particularly in the context of communication and information security. With the rapid development of digital technologies, the elderly face challenges in adopting and utilizing these tools, often due to generational differences, health issues, and a lack of digital education. However, recent studies show an increase in the elderly’s participation in digital platforms, such as WhatsApp, for communication and information access. Despite this, many seniors still struggle with issues like data security, online fraud, and the spread of misinformation. This research emphasizes the importance of improving digital literacy among the elderly to enhance their independence and safety in the digital era. A holistic approach is recommended, including targeted training, community support, and the development of age-friendly digital infrastructure. By increasing awareness and providing adequate resources, the elderly can overcome technological barriers, stay connected, and navigate the digital world more effectively.
Co-Authors Kusumaningtyas, Menur Ningsih , Ajeng Kusuma Ningsih, Ajeng Kusuma Rahmawati, Dewi Cantika Rofik, Oktavio Mi’roj Wahib, Moh Widodo, Ricia Ratri