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THE ROLE OF THE EFFECTIVENESS OF MSMES IN INCREASING COMMUNITY INCOME IN PEMATANG SERAI VILLAGE Hasanah, Uswatun; Annisa Ilmi Faried; Sebayang, Saimara AM; Nisa Ulzannah
Journal of Development Economics and Digitalization, Tourism Economics Vol. 1 No. 4 (2024): Oktober
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jdedte.v1i4.1453

Abstract

This study analyzes the role and effectiveness of UMKM (Micro, Small, and Medium Enterprises) in increasing community income in Desa Pematang Serai, Langkat, using a SWOT analysis and scoring approach. The findings reveal key strengths, such as the diversity of local products, the provision of job opportunities, and low operational costs due to the use of local resources. Major weaknesses include limited access to technology, insufficient business capital, and a lack of structured management. Opportunities identified include growing market awareness of local products, governmental and financial support, and the potential for digital market expansion. However, threats, such as competition from external products, fluctuations in raw material prices, and economic instability, pose challenges to UMKM growth.The weighted scores indicate that strengths have the most significant impact, with a total score of 3.30, emphasizing the potential for UMKM to boost local economic growth. Weaknesses scored a total of 2.75, indicating the need for improvements in technology access, financial support, and management. Opportunities, with a score of 2.50, highlight the importance of utilizing government support and digital marketing. Threats scored the lowest at 1.80, though they underscore the need for UMKM to adapt to external pressures. Overall, this analysis underscores the importance of supporting UMKM through improved financing, training, and sustainable practices to optimize their role in enhancing rural income.
PENERAPAN PEMBUATAN PROPOSAL PROFIL UMKM DI DESA PEMATANG SERAI Hasanah, Uswatun; Faried, Annisa Ilmi; Saimara Sebayang; Nisa Ulzannah
Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital Vol. 1 No. 3 (2024): September
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jpmebd.v1i3.1456

Abstract

Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Pematang Serai dalam menyusun proposal profil usaha yang berkualitas, sehingga dapat memperbesar peluang mereka untuk mendapatkan hibah. Melalui metode partisipatif, pelatihan ini melibatkan pelaku UMKM dalam kegiatan penyusunan profil bisnis, analisis keuangan sederhana, serta strategi pengembangan usaha jangka pendek dan panjang. Hasil dari kegiatan menunjukkan peningkatan pemahaman dan keterampilan peserta dalam aspek-aspek kunci tersebut. Namun, ditemukan beberapa tantangan, seperti keterbatasan pemahaman awal dan keterampilan teknologi, yang memerlukan pendampingan lebih lanjut. Dampak potensial dari pelatihan ini adalah peningkatan akses UMKM terhadap pendanaan, pengembangan kapasitas usaha, serta kontribusi terhadap pertumbuhan ekonomi desa melalui penciptaan lapangan kerja dan peningkatan kesejahteraan masyarakat. Pelatihan ini diharapkan dapat berlanjut secara berkala dan mendapat dukungan dari berbagai pemangku kepentingan agar UMKM di desa ini dapat berkembang lebih mandiri dan berdaya saing.
Antioxidant-Rich Pedada Fruit Scrub Innovation (Natural Beauty Secrets From The Coast) Novi Andriana; Mega Lusiana Sitorus; Juli Nurhaliza; Nisa Ulzannah
Proceeding of The International Conference on Business and Economics Vol. 2 No. 2 (2024): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbeuntagsmg.v2i2.2394

Abstract

Dead skin cells can occur due to many factors, such as increasing age, sun exposure, and an unhealthy lifestyle. Signs of skin problems due to the buildup of dead skin cells are dull skin, acne, and dry skin. Body scrub is a type of skin care that can provide many benefits for skin health and beauty. Scrub is the process of exfoliating dead skin cells using a scrub or natural ingredients. Pedada fruit scrub is a natural beauty care innovation originating from the coast of Indonesia, especially from areas rich in pedada fruit plants (Sonneratia spp.). Pedada fruit is known to have high antioxidant content which can provide benefits for the skin, such as brightening it, reducing wrinkles, and fighting the effects of free radicals. This scrub uses pedada fruit extract which is rich in flavonoids, tannins and vitamin C to care for the skin naturally. This body scrub product not only offers beauty benefits but is also environmentally friendly because the raw materials are easy to find in coastal areas and do not require complicated chemical processes. This research aims to examine the benefits of pedada fruit scrub as a natural beauty solution that is rich in antioxidants.
Sustainable Development Strategies for Environmentally Vulnerable Regions: Collaborative Governance Framework in Ketam Island Annisa Ilmi Faried; Dian Septiana Sari; Rahmad Sembiring; Saimara Sebayang; Nor Harlinda Binti Harun; Nisa Ulzannah
International Journal of Management, Economic and Accounting Vol. 3 No. 5 (2025): October 2025
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v3i5.633

Abstract

This investigation examines participatory development approaches specifically designed for ecologically sensitive regions, utilizing Ketam Island as the primary research setting. The methodology incorporates stakeholder engagement protocols combined with environmental sustainability assessment frameworks. Findings demonstrate that integrated multi-actor strategies significantly enhance both conservation outcomes and economic resilience indicators. Analysis reveals successful deployment of community-based governance mechanisms that effectively balance environmental preservation priorities with socioeconomic development requirements. Results indicate that participatory governance structures provide viable pathways for achieving dual objectives of ecological protection and community prosperity in vulnerable marine ecosystems. Implications extend to policy development for comparable island communities confronting similar sustainability challenges across Southeast Asia's coastal regions.
Integrated Renewable Energy Solutions for Coastal Conservation Areas: A Public-Private Partnership Model for Environmental Sustainability and Economic Development Annisa Ilmi Faried; Dian Septiana Sari; Rahmad Sembiring; Saimara Sebayang; Nor Harlinda Binti Harun; Nisa Ulzannah
Proceeding of The International Conference on Business and Economics Vol 3 No 2 (2025): July : Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbe-untagsmg.v3i2.3163

Abstract

This research investigates the integration of renewable energy systems within coastal conservation areas through public-private partnership (PPP) frameworks to achieve dual objectives of environmental sustainability and economic development. The study addresses the critical challenge of balancing energy infrastructure development with ecological preservation in sensitive coastal ecosystems, where biodiversity and community livelihoods are often at risk due to increasing industrial and urban pressures. A mixed-methods approach is employed, combining case study analysis, stakeholder interviews, and economic modeling, to generate a comprehensive perspective on the opportunities and constraints of renewable energy deployment in these regions. Case studies highlight successful international practices of PPPs that have facilitated renewable energy projects while safeguarding marine and coastal ecosystems. Stakeholder interviews with government agencies, local communities, and private sector representatives reveal the importance of transparent governance, shared responsibility, and inclusive participation in ensuring long-term project sustainability. Economic modeling further demonstrates that well-structured PPP models can reduce implementation costs by 30–40% while adhering to biodiversity conservation standards and regulatory frameworks. Findings underscore that renewable energy projects, when embedded within collaborative governance structures, not only contribute to reducing carbon emissions but also create employment opportunities, stimulate local economies, and enhance community resilience. This study contributes to the sustainable development literature by providing an actionable framework for integrating renewable energy infrastructure in environmentally sensitive areas through PPPs. The proposed framework emphasizes adaptive policy design, capacity building, and equitable benefit-sharing, offering practical insights for policymakers, practitioners, and researchers seeking to reconcile energy needs with ecological protection in coastal regions.
LOCAL ECONOMIC STRENGTHENING THROUGH ENVIRONMENTALLY FRIENDLY ENERGY UTILIZATION: BILATERAL COOPERATION FOR SUSTAINABLE COASTAL COMMUNITY DEVELOPMENT Annisa Ilmi Faried; Dian Septiana Sari; Rahmad Sembiring; Saimara Sebayang; Nor Harlinda Binti Harun; Nisa Ulzannah
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i3.3942

Abstract

This community service initiative explores the implementation of sustainable energy solutions to enhance local economic development in coastal areas through Indonesia-Malaysia bilateral cooperation. The program focuses on integrating renewable energy systems with community-based economic activities, emphasizing solar panels, micro-hydro installations, and biomass conversion technologies. The methodology involves participatory action research with 150 coastal households across three villages, implementing energy-efficient technologies while establishing micro-enterprises. Results demonstrate significant improvements in household income levels, with average increases of 45% over 18 months. The bilateral collaboration facilitated knowledge transfer, technical expertise sharing, and joint funding mechanisms. Environmental benefits include 30% reduction in carbon emissions and enhanced coastal ecosystem preservation. The program successfully established 25 new micro-businesses, created 80 direct employment opportunities, and improved energy access for 450 community members. This model demonstrates effective integration of environmental sustainability with economic empowerment through international academic partnerships, providing replicable frameworks for similar coastal development initiatives across Southeast Asian regions.