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All Journal Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat
Zulfa Aji Rani Isnuitama
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice

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Pengembangan UMKM dengan Cara Branding dan Pembuatan Akun Media Sosial Instagram di Desa Tambak Lekok, Desa Jatirejo dan Desa Tampung Ardica Karunia Pradana; Maytita Tri Hardiyanti; Zulfa Aji Rani Isnuitama; Rahayu Mardikaningsih; Mila Hariani; Didit Darmawan; Rommy Hardyansah; Dharma Setiawan Negara
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 2 No. 4 (2024): Oktober: Jurnal Pengabdian dan Kemitraan Masyarakat
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v2i4.1079

Abstract

This community service is related to the development of MSMEs that use branding strategies. Branding can include several important aspects that help strengthen the brand's identity and position in the market. Strong branding makes the brand more easily recognized and remembered by consumers, helps differentiate it from competitors. A strong brand can build emotional connections with customers, resulting in long-term loyalty. Unique branding helps differentiate a product or service from those offered by competitors, creating a competitive advantage.
Co-Authors Ardica Karunia Pradana Dharma Setiawan Negara Didit Darmawan Hariani, Mila Maytita Tri Hardiyanti Rahayu Mardikaningsih Rommy Hardyansah