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All Journal PROFIT : Jurnal Administrasi Bisnis JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) AGRARIS: Journal of Agribusiness and Rural Development Research
Dina Riana, Fitria
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Measuring Company Performance using the Balanced Scorecard (BSC) Method in Hydroponic Vegetable Agribusiness in Surabaya Kusriningtyas, Destin Fitriah; Maulidah, Silvana; Ilmi Pariasa, Imaniar; Dina Riana, Fitria
Profit: Jurnal Adminsitrasi Bisnis Vol. 19 No. 1 (2025): Profit: Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2025.019.01.8

Abstract

Hydroponic farming has become increasingly popular since 2014 due to the increased accessibility of information and the efficient use of resources. Kebun Sayur Surabaya (KSS) is a producer and supplier of hydroponic vegetables experiencing changes in its business dynamics. Problems such as the continuing impact of the pandemic affecting the company's operations and the increasing competence of similar businesses require companies to improve performance to remain competitive. Performance measurement can be done using the Balanced Scorecard (BSC) method, which considers all four perspectives: financial, customer, internal business processes, and learning and growth. The purpose of this study is to evaluate the performance of KSS using the BSC method by considering four perspectives. Data was obtained through interviews, questionnaires, company financial data and related journal references. The analysis results show that KSS has been optimal in all four perspectives; overall financial performance and customer satisfaction have increased significantly, although some aspects have decreased in other perspectives. Some strategies to improve and increase business performance for industry players are obtained based on the results of the analysis that has been carried out.
The Influence of “Rumah Pangan Kita” (RPK) Partnership on the Income of Grocery Traders in Malang Az Zahra, Wara' Geffa; Dina Riana, Fitria; Haryati, Novi; Sujarwo, Sujarwo
Profit: Jurnal Adminsitrasi Bisnis Vol. 19 No. 1 (2025): Profit: Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2025.019.01.9

Abstract

One of Perum Bulog's efforts to maintain price stability and food availability is distributing its products through the "Rumah Pangan Kita" (RPK) partnership. However, in 2022, it was recorded that most of RPK's partners would no longer run their businesses. It is suspected that this happened because the income obtained did not match the expectations of fundamental food traders. This research aims to analyze the influence of the RPK partnership factor on the income of fundamental food traders, which is calculated through Return on Asset analysis (ROA) in Malang. The sample used in this study consisted of 30 respondents and was analyzed using multiple linear regression methods. The results showed that the variables of cooperation and commitment had a significant influence on the ROA of grocery traders in Malang. Other variables do not have a significant influence. The implications of this research highlight the importance of strengthening cooperation and commitment within the RPK partnership program to improve the profitability of fundamental food traders. Moreover, the findings suggest that communication and openness, while not significantly impactful in this study, should not be overlooked but optimized as supporting factors to enhance the overall partnership effectiveness.
Does The Greenhouse Adoption Improve Farmers’ Welfare? Evidence from Melon Farmers in Indonesia Hanani AR, Nuhfil; Rahman, Moh Shadiqur; Toiba, Hery; Dina Riana, Fitria; Fahriyah, Fahriyah; Ilyas Shaleh, Mohammad; Wahyu Firdaus, Mohammad; 'Ula, Mahfudlotul; Retnoningsih, Dwi; Widyawati, Wiwit
AGRARIS: Journal of Agribusiness and Rural Development Research Vol. 10 No. 2: July-December 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/agraris.v10i2.416

Abstract

Greenhouse technology presents a promising solution to the challenges of agricultural productivity and sustainability, particularly for small-scale farmers facing climate change, resource constraints, and unpredictable weather conditions. This study was the first attempt to investigate the impact of greenhouse adoption on farmers’ welfare which focused on household income per capita and food security status. The samples of this study were conducted 201 melon farmers in East Java, Indonesia. This study analyzed data to discern the effects of greenhouse adoption on farmers’ welfare by employing endogenous switching regression to address potential endogeneity issues. The analysis revealed that greenhouse adoption significantly and positively affected household income per capita and food security status. Through rigorous data analysis, this research had contributed valuable insights into the socio-economic implications of adopting greenhouses in agricultural practices. The results highlighted the role of greenhouses in boosting farmers’ resilience, improving livelihoods, and enhancing food security, providing a strong case for promoting greenhouse technology in rural agricultural practices.
PENGARUH DIGITAL MARKETING TERHADAP KEPUTUSAN PENGUNJUNG AGROWISATA DI JAWA TIMUR DENGAN MODAL INTELEKTUAL DAN PERSEPSI KUALITAS SEBAGAI VARIABEL MEDIASI Dina Riana, Fitria; Mahfudlotul 'Ula
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 9 No. 2 (2025)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Perkembangan teknologi informasi pada saat ini sangat berpengaruh terhadap promosi pariwasata, khususnya di bidang Agrowisata.  Digital marketing merupakan suatu kegiatan promosi dan pencarian pasar melalui media digital secara online dengan memanfaatkan website dan media sosial. Peran digital marketing sangat penting, selain dapat menjangkau masyarakat secara luas juga efektif dan murah dalam memperkenalkan agrowisata dari skala kelompok tani hingga investasi besar kepada masyarakat luas. Dengan menjalankan digital marketing, pengelola agrowisata  berharap dapat mempengaruhi pemahaman tehadap modal intelektual dan persepsi kualitas produk serta layanan yang pada akhirnya dapat mempengaruhi konsumen untuk berkunjung ke lokasi agrowisata.Sehingga penelitian ini bertujuan untuk menganalisis pengaruh digital marketing terhadap keputusan pelanggan pada agrowisata yang ada di Jawa Timur dengan modal intelektual dan persepsi kualitas sebagai variabel mediasi. Berdasarkan hasil analisis SEM dengan pendekatan WarpPLS didapatkan hasil bahwa variabel digital marketing berpengaruh signifikan terhadap keputusan pelanggan  agrowisata di Jawa Timur dengan modal intelektual  dan persepsi kualitas sebagai variabel mediasi. Secara parsial hasil penelitian menunjukkan  juga bahwa variabel  digital marketing memiliki pengaruh highly significant terhadap intellegence capital, variabel digital marketing memiliki pengaruh highly significant terhadap perceived quality, variabel digital marketing memiliki pengaruh highly significant terhadap keputusan berkunjung. Untuk variabel intellegence capital memiliki pengaruh weakly significant terhadap keputusan berkunjung, sedangkan variabel perceived quality terhadap agrowisata memiliki pengaruh highly significant terhadap keputusan berkunjung.
Co-Authors 'Ula, Mahfudlotul Az Zahra, Wara' Geffa Dwi Retnoningsih Fahriyah Fahriyah Hanani AR, Nuhfil Hery Toiba Ilmi Pariasa, Imaniar Ilyas Shaleh, Mohammad Kusriningtyas, Destin Fitriah Mahfudlotul 'Ula Novi Haryati Rahman, Moh Shadiqur Silvana Maulidah Sujarwo Sujarwo Wahyu Firdaus, Mohammad Wiwit Widyawati