Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMBI)
Lawolo, Licerman
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Personal Branding, Kepuasan, dan Motivasi Terhadap Loyalitas Anggota Koperasai Simpan Pinjam di KOFIPINDO Unit 4 Medan Denai Lawolo, Licerman; Aramita, Finta
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 2 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v5i2.5138

Abstract

The objective to be achieved in this study is to determine how personal branding, satisfaction, and motivation affect the loyality of saving and loan cooperative members at KOFIPINDO unit 4 Medan Denai. The type of research used is an associative research type with a quantitative approach to determine the relationship between variables with a population of 850 people and with a number of samples used, namely 90 respondents through a questionnaire.. Based on the results of this study, it shows that: (1) personal branding (X1) has a positive and significant influence on loyality (Y) as evidenced by the calculated t value of 2,316 t table 1.987, (2) satisfaction (X2) has a positive and significant influence on loyality (Y) as evidenced by the calculated t value of 3.843 t table 1.987, (3) motivation (X3) has a positive influence on loyality (Y) as evidenced by the calculated t value of 9.053 t table 1.987, (4) the existence of a significant influence simultaneously between personal branding, satisfaction, and motivation on loyality can be seen through the calculated f table where the value is 100.388 6.163.
Co-Authors Aramita, Finta