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Aramita, Finta
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Pengaruh Strategi Bersaing dan E-Commerce Terhadap Keberhasilan Usaha Aldino, Alfin; Aramita, Finta
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 1 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v5i1.4334

Abstract

The aim of this research is to analyze and test the influence of competitive strategies and e-commerce on the success of culinary Micro, Small and Medium Enterprises (MSMEs) in Medan Selayang District. This type of research is quantitative with an associative approach. The population is culinary MSMEs located and recorded in the Medan Selayang District area in 2022-2023 as many as 123 business actors. The sample was determined by purposive random sampling using the Slovin formula and obtained as many as 55 people. Data collection techniques through distributing questionnaires and documentation. The data analysis technique uses multiple linear regression analysis. The research results show the influence of competitive strategy and e-commerce on business success. Conclusion: Partial and simultaneous competitive strategy and e-commerce have a positive and significant effect on the success of MSME businesses in Medan Selayang District.
Pengaruh Lokasi dan Kelengkapan Produk Terhadap Keputusan Pembelian Konsumen di toko Sehati Jaya Nasution, Elda Marina; Aramita, Finta
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 1 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v5i1.4331

Abstract

This research aims to determine the influence of location and product completeness on consumer purchasing decisions at UD stores. Sehati Jaya. This type of research is quantitative. The data used is questionnaire data and analysis using SPSS 25. The population in this research is UD Shop visitors. Sehati Jaya. The sampling technique used is non-probability sampling and accidental sampling using the hair formula because the population is not yet known with certainty and suggests that the minimum sample size be 5-10 times the indicator variable. Based on the results of this research, it shows that partially the influence of location (X1) has a positive and significant effect on consumer purchasing decisions at UD stores. Sehati Jaya. The influence of product completeness (X2) has a positive and significant effect on consumer purchasing decisions at UD stores. Sehati Jaya.
Pengaruh Experiential Marketing dan Service Quality terhadap Customer Satisfaction pada Konsumen Pasar Petisah di Kecamatan Medan Petisah Sianipar, Jayanti; Meutia, Riza Fanny; Aramita, Finta
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 4 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i4.23835

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh experiential marketing dan Service Quality terhadap Customer Satisfaction di pasar Petisah Medan. Jenis penelitian ini adalah penelitian kuantitatif yang menggunakan teknik non probability sampling dengan pendekatan accidental sampling . Penentuan jumlah sampel dalam penelitian ini menggunakan rumus Slovin. Dalam penelitian ini sampel berjumlah 114 orang. Pengumpulan data dilakukan dengan cara menyebar kuesioner secara offline yaitu dengan cara membagikan kertas kuesioner kepada responden secara langsung. Teknik analisis data yang digunakan dalam penelitian ini yaitu uji instrumen, uji asusmsi klasik, uji analisis linear berganda, dan uji hipotesis yang masing-masing pengujian dijalanakan menggunakan SPSS 25. Hasil penelitian ini menunjukkan bahwa secara simultan experiential marketing dan Service Quality berpengaruh terhadap Customer Satisfaction. Hasil penelitian secara parsial menunjukkan bahwa experiential marketing dan Service Quality berpengaruh positif dan signifikan terhadap Customer Satisfaction pada konsumen pasar Petisah di Kecamatan Medan Petisah.
Pengaruh Perilaku Kewirausahaan dan Lingkungan Keluarga Terhadap Keberhasilan Usaha Kuliner Kecamatan Medan Johor Tambunan, Kezia Emmayanti; Aramita, Finta
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 8 (2024): Vol. 2, No. 8, 2024
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13271152

Abstract

The purpose of this study was to determine whether entrepreneurial behavior has a significant effect on business success, to determine whether the family environment has a significant effect on business success and to determine whether entrepreneurial behavior and family environment have a significant effect on the success of culinary businesses in Medan Johor District. The population in this study was 47 culinary MSMEs in Medan Johor District. The sample in the study was 47 culinary MSMEs in Medan Johor District which was carried out using saturated samples. The data collection technique used in this study was carried out by distributing questionnaires. The analysis technique used in this study was multiple linear regression, partial test (t-test), simultaneous significance test (F-test) and coefficient of determination. The results of the study showed that there was an influence of entrepreneurial behavior on business success, there was an influence of the family environment on business success and there was an influence of entrepreneurial behavior and family environment on business success in MSMEs in Medan Johor District.
Pengaruh Personal Branding, Kepuasan, dan Motivasi Terhadap Loyalitas Anggota Koperasai Simpan Pinjam di KOFIPINDO Unit 4 Medan Denai Lawolo, Licerman; Aramita, Finta
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 2 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v5i2.5138

Abstract

The objective to be achieved in this study is to determine how personal branding, satisfaction, and motivation affect the loyality of saving and loan cooperative members at KOFIPINDO unit 4 Medan Denai. The type of research used is an associative research type with a quantitative approach to determine the relationship between variables with a population of 850 people and with a number of samples used, namely 90 respondents through a questionnaire.. Based on the results of this study, it shows that: (1) personal branding (X1) has a positive and significant influence on loyality (Y) as evidenced by the calculated t value of 2,316 t table 1.987, (2) satisfaction (X2) has a positive and significant influence on loyality (Y) as evidenced by the calculated t value of 3.843 t table 1.987, (3) motivation (X3) has a positive influence on loyality (Y) as evidenced by the calculated t value of 9.053 t table 1.987, (4) the existence of a significant influence simultaneously between personal branding, satisfaction, and motivation on loyality can be seen through the calculated f table where the value is 100.388 6.163.
Influence factors in increasing brand loyalty through customer engagement on MPV cars Lestari, Indawati; Anindya, Desy Astrid; Aramita, Finta
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 3 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243281

Abstract

Customer engagement can be formed with supportive social media marketing and brand experience. But in this case, the company has not fully created the experience and social media consumers need. The company’s strategy to increase car sales certainly needs to be promoted. This study aims to determine and analyze the influence of social media marketing and brand experience on brand loyalty through customer engagement on MPV product users in Medan City. The population in this study amounted to 62,296 people. Sampling using purposive sampling with sample criteria, namely consumers who use cars with the Toyota brand and have used more than 3 (three) years. The sample calculation used the slovin formula with a total of 397 respondents. The research data used primary data and secondary data. The data analysis carried out is path analysis. The results of sub 1 analysis show that social media marketing and brand experience positively and significantly affect customer engagement. The results of sub 2 analysis show that social media marketing and brand experience positively and significantly affect brand loyalty through customer engagement. When social media marketing and brand experience increase, customer engagement will also increase, so that brand loyalty increases.
The role of social media marketing and brand experience in increasing brand loyalty through customer engagement for mpv car users in Medan Lestari, Indawati; Anindya, Desy Astrid; Aramita, Finta
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 4 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020244322

Abstract

In the rapidly evolving automotive market of Medan City, social media marketing and brand experience have emerged as crucial factors in fostering brand loyalty among MPV car users by enhancing customer engagement. The purpose of this study is to find out and analyze the influence of social media marketing and brand experience on brand loyalty through customer engagement in MPV product users in Medan City. The sample was drawn using purposive sampling with sample criteria, namely consumers who use cars with the Toyota brand and have used them for more than 3 (three) years. The sample calculation used the slovin formula with a total of 397 respondents. The research data used primary data and secondary data. The data analysis carried out is path analysis. The results of sub-1 analysis show that social media marketing and brand experience have a positive and significant effect on customer engagement. The results of sub-2 analysis show that social media marketing and brand experience have a positive and significant effect on brand loyalty through customer engagement.
Pengaruh Brand Awareness dan Brand Trust terhadap Keputusan Pembelian Sabun Lifebuoy di Dusun II Namo Pinang Keamatan Sibiru-Biru Marsela, Nia; Aramita, Finta
Economics, Business and Management Science Journal Vol 5, No 1 (2025): Economics, Business and Management Science Journal, February
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v5i1.738

Abstract

This study aims to analyze the influence of Brand Awareness and Brand Trust on the purchase decision of Lifebuoy Soap in Hamlet II Namo Pinang, Sibiru-Biru District. The population used in this study is consumers of Lifebuoy Soap in Hamlet II Namo Pinang, Sibiru-biru District. This study used 86 respondents with statistical analysis including validity tests, reliability, classical assumptions, multiple linear regression, t-test, f test, and determination coefficient (R²) using SPSS 25. Data were obtained from primary and secondary sources through questionnaires. The results of the study show that Brand Awareness and Brand Trust have a positive and significant effect on purchase decisions. Brand Awareness has a t-count t-table (4,179 1,663) with a significance of 0.001 0.05, while Brand Trust has a t-count t-table (10,383 1,663) with a significance of 0.000 0.05. The F-test shows the F-count F-table (54,906 3.95), so that the two variables have a simultaneous effect on the purchase decision. The results of this study show that Brand Awareness and Brand Trust have a significant role in the purchase decision of Lifebuoy soap. Therefore, companies can improve their marketing strategies by strengthening their brand image and building consumer trust through educational campaigns and customer testimonials.
PENGARUH PROGRAM INSENTIF TABUNGAN BALAPAN DEPOSITO DAN CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP MINAT MENABUNG NASABAH PADA PT BANK SUMUT KCP ASIA Afif, Muhammad; Trg, Eka Dewi Setia; Aramita, Finta
Innovative: Journal Of Social Science Research Vol. 5 No. 1 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i1.18086

Abstract

Abstrak Tujuan dari penelitian ini adalah untuk menguji pengaruh Program Insentif Tabungan Balapan Deposito dan Customer Relationship Management terhadap minat Menabung Nasabah Pada PT. Bank Sumut KCP Asia. Jenis penelitian yang digunakan adalah penelitian asosiatif dengan pendekatan kuantitatif. Teknik pengambilan sampel dalam penelitian ini adalah non-probability sampling dengan teknik sampling jenuh. Data yang digunakan dalam penelitian ini adalah data primer berupa kuesioner yang disebar melalui google form dan analisis data yang digunakan adalah metode analisis regresi linear berganda dengan menggunakan bantuan perangkat lunak IBM SPSS Statistic. Hasil dari penelitian ini menunjukkan bahwa Program Insentif (X1) berpengaruh positif dan signifikan terhadap Minat Menabung (Y) Nasabah Pada PT.Bank Sumut KCP Asia. Customer Relationship Management (X2) berpengaruh positif dan signifikan terhadap Minat Menabung Nasabah pada PT.Bank Sumut KCP Asia (Y). Berdasarkan hasil uji F menunjukkan Program Insentif dan Customer Relationship Management berpengaruh positif dan signifikan terhadap Minat Menabung Nasabah Pada PT.Bank Sumut KCP Asia. Kata Kunci: Program Insentif, Customer Relationship Management, dan Mnat Menabung.
Pengaruh E-Marketing terhadap Minat Berwisata di Wisata Pantai Mangrove Kampung Nipah Kecamatan Perbaungan Kabupaten Serdang Bedagai Sitorus, Agnes; Aramita, Finta
Economics, Business and Management Science Journal Vol 5, No 2 (2025): Economics, Business and Management Science Journal, August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v5i2.781

Abstract

This study aims to find out and analyze the influence of e-marketing (website marketing, social media marketing, content marketing, and influencer marketing) on tourism interest in tourists who visit the Mangrove Beach Tourism Object in Kampung Nipah, Serdang Bedagai Regency. This type of research uses a quantitative descriptive method. The data was obtained from a sample of 95 respondents who were visitors to the Mangrove Beach Tourism Object in Kampung Nipah. Sampling was done using hair sampling techniques. Data collection was carried out through the distribution of questionnaires to visiting tourists. The results of the study show that Website Marketing and Influencer Marketing have a positive and significant effect on tourism interest in Mangrove Beach Tourism in Kampung Nipah, while Social Media Marketing and Content Marketing do not show a significant influence. Simultaneously, e-marketing explains 56.5% of the influence on tourist interest. Therefore, tourism managers need to optimize Website Marketing with interesting information and improve Influencer Marketing strategies. Social Media Marketing and Content Marketing also need to be strengthened with interactive and informative content. The results of this study can be a reference in the development of a more effective e-marketing strategy.
Co-Authors Aldino, Alfin Alfifto, Alfifto Anindya, Desy Astrid Darmansyah, Muthya Rahmi Fauzan, Nabil Hartono Hartono Lawolo, Licerman Lestari, Indawati Marsela, Nia Mentari, Nabilla Meutia, Riza Fanny Muhammad Afif Muhammad Khahfi Zuhanda Muhammad Yamin Siregar, Muhammad Yamin Nasution, Elda Marina Pasaribu, Tiara Hotria Rahman, Sayuti Salsabillah, Ayu Hanna Sianipar, Jayanti Sirait, Necia Ribka Siti Aisyah Sitorus, Agnes suswati suswati Tambunan, Kezia Emmayanti Tobing, Fitriani Trg, Eka Dewi Setia