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Mengoptimalkan Pemasaran Digital bagi UMKM: Pendampingan Sayuran Organik pada UMKM AD Hidroponik Herlina Kusuma Wardhani; Frederik Pradana Deniswara; Agus Hermawan
MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat Vol. 2 No. 6 (2024): Desember : MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/mengabdi.v2i6.1071

Abstract

Abstract The service activity for AD Hydroponic MSMEs aims to provide assistance that emphasizes digital marketing for the development of AD Hydroponic MSMEs in Malang Regency, where AD Hydroponics is a business in agriculture, namely organic vegetable plantations. This activity was carried out by a team of assistants and the method of this research was observation and implementation based on an analysis of the situation at AD Hydroponic MSMEs. This service was carried out from October to December 2024. The results of the implementation of this assistance went well, where business actors participated and carried out the directions of the assistance team well. It is hoped that the results of this assistance can improve digital marketing skills and also encourage the growth of the AD Hydroponic business in the future.
A Green Human Resources Management: A Systematic Literature Review (SLR) Frederik Pradana Deniswara; Sopiah Sopiah
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 1 No. 4 (2023): Desember : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v1i4.570

Abstract

Green human resource practices in this era have been applied in all areas of company activity. The purpose of this systematic literature review is to analyse how Green Human Resources Management is implemented using the Preferred Reporting Items for Systematic Review method. Data were obtained from online databases, namely Taylor and Francis, Emerald Insight, SAGE, Springer, Frontiers, MDPI, and Dovepress (2019 - 2023) and 40 articles were obtained. By using the keyword search "green human resource management". The results of the analysis obtained that the implementation of green human resource practices and has an implementation of environmental performance, green employee behaviour, sustainability practices, green innovation, green behaviour, green recruitment and selection, green development and training.