Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Indo-Fintech Intellectuals: Journal of Economics and Business
Ahmad Mara Sampurna
Universitas Serang Raya
Humanities Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Dimensi Kualitas Pelayanan dan Harga Terhadap Keputusan Pembelian Jasa di PT. Paham Potensi Niaga Ahmad Mara Sampurna; Nurhayani Nurhayani; Yoga Adiyanto
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 2 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i2.1207

Abstract

This research aims to determine the influence of service quality and price on purchasing decisions at PT. Paham Potensi Niaga. This research is a replication study using a quantitative approach method. The population of this study was 185 people, samples were taken using purposive sampling with a sample size of 65 employees. Data was obtained from the results of distributing questionnaires to respondents. This research analysis uses multiple linear regression analysis with the results of the analysis showing that service quality and price influence purchasing decisions as proven by the t test which shows tcount > ttable. The results of the f test analysis show that service quality and price simultaneously influence purchasing decisions. This can be proven from the results of the f test by paying attention to the value of Fcount > Ftable. And the significance value is <0.05. The concentration of this research is on purchasing decisions which are influenced by service quality and price. Suggestions for further research are expected to be able to retest based on dimensions and indicators other than those examined in this research
Co-Authors Nurhayani, Nurhayani Yoga Adiyanto