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Samudra, Hengki
BINA PATRIA
Economics, Econometrics & Finance Social Sciences

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PENGARUH KUALITAS PELAYANAN, PRODUK, HARGA DAN LOKASI TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA UD. EVA GROUP MATARAM Rahmadani, Fitri; Suardana, I Made; Samudra, Hengki
Valid Jurnal Ilmiah Vol 16 No 1 (2019)
Publisher : Sekolah Tinggi Ilmu Ekonomi AMM Mataram

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This study aims to determine the satisfaction is an intervening variable there is a relationship between service quality variable, product varieble, price varieble and location to loyalty varieble in UD. Eva Group Mataram. The population in this study is all consumers who become customers at UD. Eva Group whose number is unidentified. Sampling technique used with purposive sampling method. Data were obtained from questionnaires distribution with total sample of 100 people. Methods of data collection using questionnaire method and data analysis method using path analysis. Based on the results of data analysis, it can be concluded as follows: 1) customer satisfaction is an intervening variable on the relationship variable between service quality variable and customer loyalty variable, 2) Customer satisfaction is the intervening variable on the relationship variable between the product with customer loyalty variable, 3) Is an intervening variable on the relationship between price and customer loyalty, 4) Customer satisfaction is an intervening variable on the relationship between location and customer loyalty
ANALISIS SWOT SEBAGAI PENENTU STRATEGI BERSAING PERUSAHAAN Samudra, Hengki; Ariffianti, Indah; Sapitri, Ria Rosmalasari
Valid Jurnal Ilmiah Vol 14 No 1 (2017)
Publisher : Sekolah Tinggi Ilmu Ekonomi AMM Mataram

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This research entitled the "SWOT Analysis As Determinants of Corporate Competitive Strategy (Studies in Carissa Salon in Mataram City)". This research aims to determine the position of Carissa Salon business based on SWOT analysis as well as to determine the right competitive strategy undertaken by Carissa Salon. This research is descriptive research. Methods of data collection in this research using a sample survey with a sampling technique using Snowball Sampling. The data collection techniques used in this research is by interview and documentation. While the data collection tool is questionnaires. Based on the results of SWOT analysis is performed using tables EFAS and IFAS known that the company is in a Weakness-Opportunities (WO) position, this can be seen from the total scores for weakness by 1.72 greater than the total score of the power of 1.56 on the IFAS table, and based of EFAS table shows that the total score for opportunities by 1.64 greater than the total threat score of 1.08. As for the right competitive strategy undertaken by Carissa Salon based of SWOT analysis is a strategy to improve itself which is a strategy to minimize the weaknesses by making use of existing opportunities
ANALISIS RETURN ON INVESTMENT (ROI) DAN RESIDUAL INCOME (RI) DENGAN PENDEKATAN DU PONT SYSTEM UNTUK MENILAI KINERJA KEUANGAN PADA PT. GUDANG GARAM Tbk. YANG TERDAFTAR DI BURSA EFEK INDONESIA Fariantin, Erviva; Samudra, Hengki
Valid Jurnal Ilmiah Vol 16 No 2 (2019)
Publisher : Sekolah Tinggi Ilmu Ekonomi AMM Mataram

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This study aims  to determine a company's financial performance as measured using the Return On Investment with Du Pont System approach.  To determine a company's financial performance as measured using the Residual Income. Objects in this study conducted at the company PT Gudang Garam Tbk. The data used in this research is secondary data obtained from the Indonesia Stock Exchange. The data in the form of financial statements ie balance sheet and profit / loss taken in the annual report prusahaan. These results indicate that the ability of companies in the process of return on investment is not setabil by showing the percentage up and down each year for research preode. It shows that the company has not been able to optimize the return on sales and investments are undertaken each year, but if in view of the general standard or average industry company's ability to return on investment can say either as a result of the calculation of ROI analysis of more value of the general standard or average industry. Meanwhile, when viewed from the calculation of residual income (RI), obtained a positive value RI. With positive RI means that the company is able to generate economic added value for shareholders and investors. It shows also that the financial performance in doing is effective and efficient (RI> 0)
Co-Authors Ariffianti, Indah Fariantin, Erviva Fitri Rahmadani, Fitri I MADE SUARDANA Sapitri, Ria Rosmalasari