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All Journal Kriez Academy KISA INSTITUE : Journal of Economics, Accounting, Business, Management, Engineering and Society
Novianha Pynatih, Ngurah Made
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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FINANCIAL IMPACT OF BRAND STRATEGY: AN ANALYSIS OF KEY FINDINGS AND FUTURE RESEARCH PROSPECTS Novianha Pynatih, Ngurah Made; Dwika Ayu Amrita, Nyoman; Aripin, Zaenal
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 3 (2024): Kriez Academy - February
Publisher : Yayasan Kreatif Indonesia Emas

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In an increasingly competitive business world, brand strategy has become a key factor in determining the success and financial performance of a company. In this research, we investigate the financial impact of a strong brand strategy on a company's financial performance, as well as the external environmental factors that influence this relationship. Through in-depth analysis, we found that a strong brand can make a significant contribution to a company's revenue, profit margins and valuation. However, companies also need to consider the costs and risks associated with building and maintaining a strong brand. Additionally, changes in the external environment, including changes in regulations and consumer behavior, as well as the influence of technology, integration with other strategies, and the role of leadership and corporate culture, can influence the financial impact of a company's branding strategy. Therefore, further research in this regard is needed to deepen understanding of the complexity of the relationship between brands and financial performance, as well as provide guidance for business practitioners in optimizing their brand strategies to achieve competitive advantage and long-term success.    
STEP EARLY AND TREAT: SOLUTIONS FOR REDUCING DATA BREACHES WITH CORPORATE SOCIAL RESPONSIBILITY AS TWO COMPLEXING LAYERS OF PROTECTION Budi Raharja, Arif; Novianha Pynatih, Ngurah Made; Aripin, Zaenal
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 4 (2024): Kriez Academy - March
Publisher : Yayasan Kreatif Indonesia Emas

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The increased use of information technology has brought great benefits to modern organizations, but has also increased the risk of data breaches. In facing these challenges, the Go Early and Cure approach has been proposed as a complementary strategy to reduce the risk of data breaches. The Go First approach emphasizes prevention before a data breach occurs, while the Treat approach focuses on rapid response after a data breach occurs. Corporate Social Responsibility (CSR) also plays an important role in supporting both approaches by raising awareness, strengthening data protection and improving relationships with external stakeholders. However, implementing both approaches faces a number of challenges, including a corporate culture that may not support data security practices, limited resource availability, and varying data security awareness among organizational members. To overcome these challenges, organizations need to prioritize building a culture that supports data security, allocate resources efficiently, and continuously increase awareness of cyber security risks. By addressing these challenges, organizations can strengthen their layers of protection against data breaches and maintain stakeholder trust.  
NURTURING MARKETING RELATIONSHIPS: THE ROLE OF LOYALTY TENDENCIES BEYOND RELATIONSHIP DYNAMICS Aripin, Zaenal; Novianha Pynatih, Ngurah Made; Aristanto, Eko
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 2 (2024): Kisa Institute - January
Publisher : PT. Kreatif Indonesia Satu

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Maintaining strong marketing relationships with customers is crucial to a company's long-term success. In an era full of intense competition, customer loyalty tendencies have an important role in influencing the dynamics of the relationship between companies and customers. However, customer loyalty tendencies are not only influenced by internal factors, but also by external factors that complicate the dynamics of marketing relationships. This research aims to investigate the role of customer loyalty tendencies beyond the dynamics of marketing relationships. We want to understand how external factors, such as changing market trends and social environmental influences, influence customer loyalty trends, as well as their impact on sustainable marketing relationships. The research method used in this research is qualitative. We conducted an in-depth review of relevant literature, including related journals, articles and books. We also analyzed case studies and previous research to gain comprehensive insight into this topic. The research results show that customer loyalty tendencies play a key role in maintaining sustainable marketing relationships. External factors such as changes in market trends, social environmental influences, and competitors' actions can influence customer loyalty tendencies. It is important for companies to adopt a responsive approach to environmental changes and continuously monitor changes in customer needs and preferences.
THE EFFECT OF INTERRUPTIONS IN CONSUMPTION ON THE PROCESS OF EMOTIONAL AND COGNITIVE ADAPTATION TO HEDONIC EXPERIENCES: A STUDY OF CONSUMER DYNAMICS Aripin, Zaenal; Budi Raharja, Arif; Novianha Pynatih, Ngurah Made
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 4 (2024): Kisa Institute - March
Publisher : PT. Kreatif Indonesia Satu

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This research explores the influence of interruptions in consumption on the emotional and cognitive adaptation process and consumers' hedonic experiences. By involving 1300 respondents, this research analyzes various types of interruptions that may occur during the consumption experience, explores the emotional responses that arise, and identifies the level of emotional adaptation that occurs. Next, product or service characteristics, consumption situation, and timing of consumption experience are explored as contextual factors that moderate consumers' cognitive adaptation to interruptions. Results suggest that technological interruptions tend to decrease levels of emotional adaptation, while social interactions may increase them. In addition, product complexity requires a higher level of cognitive adaptation, especially in formal consumption situations. These factors were also found to moderate consumers' hedonic experiences, with matching product expectations and intuitiveness enhancing positive experiences. The conclusion states that marketing strategies and business management need to consider not only the types of interruptions that may occur but also contextual factors involving product or service characteristics and consumption situations to increase consumer satisfaction.
Co-Authors Aristanto, Eko Budi Raharja, Arif Dwika Ayu Amrita, Nyoman Zaenal Aripin