Garuda - Garba Rujukan Digital

Viral Marketing: Mixue the King of Snow Ice Cream—How does this franchise affect the market? Sungkawati, Endang; Novitasari, Dwi Rizki; Hamad, Salah Ben
Revenue Journal: Management and Entrepreneurship Vol 1 No 2 (2023): Revenue Journal: Management and Entrepreneurship (December)
Publisher : CV. Bimbingan Belajar Assyfa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61650/rjme.v1i2.274

The food and beverage (F&B) industry in Indonesia is experiencing rapid growth with an estimated increase of five to seven percent by the end of 2023. One of the main players attracting attention is Mixue, a snow ice cream franchise that has utilized viral marketing strategies to expand its market share. the market. This research aims to analyze the impact of Mixue's viral marketing strategy on consumer interest and purchasing behavior in the Indonesian market. Using a qualitative descriptive approach, this research combines literature analysis from scientific journals published in the last five years. Data was collected through searches on Google Scholar, Vosviewers, Harzing's Publish, or Perish, with the keywords: "viral marketing", "ice cream franchise", "Mixue", and "consumer purchasing behavior". The research results show that Mixue's viral marketing strategy is successful in increasing brand image and brand awareness, which in turn has a significant impact on consumer interest and purchasing behavior. Additionally, the study found that the combination of product uniqueness and innovative marketing techniques played an important role in Mixue's success in the market.

Alternative waste management: composting and biochar conversion for metal remediation Yuniwati, Eny Dyah; Novitasari, Dwi Rizki; Kamran, Ali
Revenue Journal: Management and Entrepreneurship Vol 1 No 1 (2023): Revenue Journal: Management and Entrepreneurship (June)
Publisher : CV. Bimbingan Belajar Assyfa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61650/rjme.v1i1.310

Palm oil agribusiness drives agricultural economic growth the greatest. Developing palm oil agriculture can solve economic issues. Despite low productivity, swamp areas can be used to grow oil palm plants to increase palm oil production. Due to low plant cultivation technology use from sowing to harvest and soil amelioration, plant productivity needs to be maximized. This study will qualitatively synthesize all research data to investigate biochar and organic materials as soil fertility and productivity supplements in swamp terrain. This study summarises primary research using a systematic review. Peer-reviewed PDF-formatted scientific literature. Journal articles in Indonesian and English on Instagram's usefulness as a digital socialization medium, especially in government institutions, were chosen. The Harzing Publish or Perish software searched Google, ScienceDirect, and Emerald for relevant papers from the past five years. This literature review was synthesized using a narrative method to group similar retrieved data by outcomes measured to meet objectives. According to the results, palm oil biomass waste as compost or biochar is a realistic way to manage organic waste. Biochar can sink atmospheric carbon as a soil amendment by converting biomass into aromatic carbon, which degrades less. This article discusses how waste management increases biological decomposition.

Easy-to-biodegrade plastic bags made from food plant waste Nurkanti, Mia; Novitasari, Dwi Rizki; Shik, Yula Birizqi
Assyfa Journal Scientific Essay Vol 1 No 1 (2023): Assyfa Journal of Farming and Agriculture (November)
Publisher : CV. Bimbingan Belajar Assyfa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61650/ajfa.v1i1.238

This research examines the development of biodegradable plastic bags made from specific types of food crop waste, such as [specific types of food crop waste], through a literature study from 2020 to 2024. This systematic literature review study aims to evaluate the effectiveness and sustainability of these plastic bags compared to conventional plastic bags. Using the Scopus database, this research identified around 50 articles from various countries discussing this topic. The analysis results show that the adoption of biodegradable plastic bag technology still needs to be improved, mainly due to the need for long-term research and comprehensive practical trials. The main challenges identified include the need for more data on biodegradation in various environmental conditions and the lack of information on production costs compared to conventional plastic bags. This research also highlights the need for more studies of long-term ecological impacts and a more detailed life cycle analysis, including [specific aspects of the life cycle analysis], to ensure the sustainability of these products. In addition, interest and research efforts in biodegradable plastics made from food crop waste increased significantly during the 2020-2024 period, indicating the great potential of this innovation in reducing plastic pollution and improving environmental sustainability. This research recommends more studies to address shortcomings and strengthen evidence regarding biodegradable plastic bags' effectiveness and long-term benefits. Overall, this research shows that despite significant challenges, the development of biodegradable plastic bags made from food crop waste has great potential to reduce the negative impact of conventional plastics on the environment. With further research and increased technology adoption, these plastic bags could become a sustainable solution to the global plastic pollution problem.

Alternative waste management: composting and biochar conversion for metal remediation Yuniwati, Eny Dyah; Novitasari, Dwi Rizki; Kamran, Ali
Assyfa Journal Scientific Essay Vol 1 No 2 (2024): Assyfa Journal of Farming and Agriculture (May)
Publisher : CV. Bimbingan Belajar Assyfa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61650/ajfa.v1i2.309

Palm oil agribusiness drives agricultural economic growth the greatest. Developing palm oil agriculture can solve economic issues. Despite low productivity, swamp areas can be used to grow oil palm plants to increase palm oil production. Due to low plant cultivation technology use from sowing to harvest and soil amelioration, plant productivity needs to be maximized. This study will qualitatively synthesize all research data to investigate biochar and organic materials as soil fertility and productivity supplements in swamp terrain. This study summarises primary research using a systematic review. Peer-reviewed PDF-formatted scientific literature. Journal articles in Indonesian and English on Instagram's usefulness as a digital socialization medium, especially in government institutions, were chosen. The Harzing Publish or Perish software searched Google, ScienceDirect, and Emerald for relevant papers from the past five years. This literature review was synthesized using a narrative method to group similar retrieved data by outcomes measured to meet objectives. According to the results, palm oil biomass waste as compost or biochar is a realistic way to manage organic waste. Biochar can sink atmospheric carbon as a soil amendment by converting biomass into aromatic carbon, which degrades less. This article discusses how waste management increases biological decomposition.

How "influence" do media, facilities, and learning interests influence students' economic learning outcomes? Nursaid, Nursaid; Nuraini, Sri; Novitasari, Dwi Rizki
Assyfa Journal of Multidisciplinary Education Vol. 1 No. 1 (2023): Assyfa Journal of Multidisciplinary Education (March)
Publisher : CV. Bimbingan Belajar Assyfa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61650/ajme.v1i1.350

Providing ample facilities encourages active student participation and enhances learning outcomes. Evaluating the adequacy of educational resources is crucial for maximizing student achievement. Student performance is influenced by available resources and other factors, including family economics, peer influence, and societal factors. Adequate facilities are linked to higher academic achievement, while their lack can impede learning and reduce student performance. This research employs a quantitative methodology to analyze the impact of media usage, facilities, and student learning interests on their motivation and outcomes in economics. Data was collected from primary and secondary sources, involving a sample of 124 participants, including 31 class XI students from a private high school in East Java. Results indicate a positive relationship between media usage and learning facilities with learning motivation. However, there is no significant relationship between Learning Interest and Learning Motivation nor a direct relationship between media, facilities, and learning outcomes. A unidirectional relationship exists between learning interest, motivation, and outcomes. Additionally, a significant correlation is found between students' learning preferences and exposure to learning media, whereas facilities do not show a positive correlation with academic interests.

The "E-RAISE Model" exploration of science challenges and cultural values improves learning outcomes Zamzam, Rohimi; Novitasari, Dwi Rizki; Suharsiwi, Suharsiwi
Assyfa Journal of Multidisciplinary Education Vol. 1 No. 1 (2023): Assyfa Journal of Multidisciplinary Education (March)
Publisher : CV. Bimbingan Belajar Assyfa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61650/ajme.v1i1.356

Penelitian ini bertujuan untuk mengevaluasi efektivitas “Model E-RAISE” dalam meningkatkan hasil belajar IPA di SMP Yayasan Assyfa Learning Center (YALC) Pasuruan dengan mengintegrasikan tantangan sains dengan nilai-nilai budaya lokal Jawa Timur. Penelitian ini menggunakan pendekatan metode campuran komprehensif yang menggabungkan metode kuantitatif dan kualitatif, sehingga memberikan gambaran yang kuat dan dapat diandalkan. Subjek penelitian melibatkan 21 siswa kelas VII dari YALC dan siswa dari sekolah lain di daerah berbeda. Pengumpulan data dilakukan melalui survei dengan skala likert, tes hasil belajar IPA terstandar, observasi kelas, dan wawancara mendalam terhadap siswa dan guru. Hasil penelitian menunjukkan adanya peningkatan yang signifikan pada hasil belajar IPA siswa, dengan rata-rata nilai siswa meningkat dari 71,16 pada Siklus I menjadi 89,93 pada Siklus II. Integrasi kearifan lokal terbukti membantu siswa menghubungkan konsep ilmiah dengan konteks budayanya, sehingga meningkatkan motivasi dan keterlibatan mereka dalam belajar. Analisis statistik deskriptif kuantitatif dan analisis data wawancara dan observasi kualitatif menegaskan bahwa Model E-RAISE berkhasiat dalam meningkatkan pemahaman dan keterampilan siswa dalam sains. Penelitian ini memberikan kontribusi penting dalam bidang pendidikan dengan menunjukkan bahwa pendekatan yang menggabungkan tantangan ilmiah dan nilai-nilai budaya dapat meningkatkan prestasi akademik siswa. Temuan ini menekankan pentingnya inovasi pendidikan yang kontekstual dan relevan untuk meningkatkan literasi sains dan lingkungan belajar siswa. Hasil penelitian ini diharapkan dapat memberikan rekomendasi praktis bagi guru dan pendidik untuk mengembangkan pendekatan pembelajaran yang lebih inovatif dan bermakna.

Title

Found 6 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 6 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 6 Documents
Search