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All Journal Jurnal Studia Insania Jurnal Mahasiswa Kreatif
Sintya Dini Wilanda
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Pengaruh Electronic Word of Mouth (E-WOM) dan Brand Image Terhadap Keputusan Pembelian pada Pengguna Tokopedia Dhea Eka Vitaloka Khoirunnisa; Sintya Dini Wilanda; Shinta Nurliana; Khairani Zikrinawati; Zulfa Fahmy
Jurnal Mahasiswa Kreatif Vol. 1 No. 2 (2023): Maret: Jurnal Mahasiswa Kreatif
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmk-widyakarya.v1i2.749

Abstract

This study aims to determine the effect of electronic word of mouth (E-WOM) and brand image on purchasing decisions among Tokopedia e-commerce users. This study uses a quantitative research design with data collection techniques in the form of purposive sampling. The subjects in the study totaled 174 respondents who were users of the e-commerce application Tokopedia who had made at least one purchase aged 17-60. The results showed that the electronic word of mouth (E-WOM) variable had a significant effect on purchasing decisions on Tokopedia e-commerce. This is evidenced by the results of the tests that have been carried out obtained t count of 3.126 > 1.973 t table. Brand image variable also has a significant influence on purchasing decisions. This is evidenced by the results of the tests that have been carried out obtained t count of 18.362 > 1.973 t table
Penyesuaian Diri pada Mahasiswa Indigo di Universitas Islam Negeri Walisongo Semarang Nuha, Salma Fathiyya; Sintya Dini Wilanda; Ana Nur Khasanah; Agni Setianingrum; Dewi Khurun Aini
Jurnal Studia Insania Vol 12 No 2 (2024)
Publisher : Faculty of Ushuluddin and Humanities

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Abstract

This study aims to understand how UIN Walisongo Semarang students who identify as indigo adjust to their situations. Using a qualitative phenomenological approach, the research involved three individuals living in Semarang. Interview questions were designed based on Schneiders’ self-adjustment characteristics. Data were collected through observations and interviews, with source triangulation to ensure data validity.Findings reveal that some indigo students adjust well, while others face difficulties. The first factor affecting self-adjustment is the strength of their indigo abilities; those with stronger abilities tend to have more trouble adjusting. The second factor is parenting.This study highlights the need for further research on the indigo phenomenon in Indonesia, where little scholarly attention has been given. Understanding these factors can help support indigo individuals in coping with their unique challenges.
Co-Authors Agni Setianingrum Ana Nur Khasanah Dewi Khurun Aini Dhea Eka Vitaloka Khoirunnisa KHAIRANI ZIKRINAWATI Nuha, Salma Fathiyya Shinta Nurliana Zulfa Fahmy