Articles
<![CDATA[Kebahagiaan Seorang Maximizer ]]>
<![CDATA[KHAIRANI ZIKRINAWATI]]>
<![CDATA[ Psychopolytan : Jurnal Psikologi Vol 3 No 1 (2019): Agustus ]]>
Publisher : <![CDATA[LPPM Universitas Abdurrab ]]>
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DOI: 10.36341/psi.v3i1.935
<![CDATA[Maximizer merupakan kajian yang berkaitan dengan pengambilan keputusan. Maximizer merupakan tipe pengambil keputusan yang selalu menginginkan pilihan mutlak terbaik dalam setiap keputusan dengan cara mencari berbagai alternatif pilihan sebelum membuat keputusan. Teori maximizer pertama kali dimunculkan oleh seorang Profesor di bidang Teori Sosial dan Aktivitas Sosial, Barry Schwartz, pada tahun 2002. Sejumlah penelitian menemukan bahwa maximizer cenderung lebih tidak bahagia dibandingkan satisficer karena tidak mudah merasa puas dengan pilihan dan cenderung menyesal setelah membuat keputusan. Artikel ini bertujuan untuk melihat perkembangan penelitian tentang maximizer terutama yang berkaitan dengan proses pengambilan keputusan dan kebahagiaan, apakah seorang satisficer benar-benar lebih bahagia dibandingkan maximizer.]]>
<![CDATA[The Influence of Service Quality Perception on Trust and User Loyalty in the Gojek Application ]]>
<![CDATA[Rizki Febiyanti]]>;
<![CDATA[Afif Abdul]]>;
<![CDATA[Abdul Malik Karim Amrullah]]>;
<![CDATA[Zulfa Fahmy]]>;
<![CDATA[Khairani Zikrinawati]]>
<![CDATA[ Experimental Student Experiences Vol. 3 No. 2 (2024): June ]]>
Publisher : <![CDATA[LPPM Sunan Doe ]]>
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DOI: 10.58330/ese.v1i6.239
<![CDATA[The industry needs to maintain the trust and loyalty of users to ensure that their services are chosen as the primary option. Perceived service quality is one of the factors that influence trust and loyalty. Therefore, this research aims to evaluate how perceptions of service quality can affect the trust and loyalty of Gojek application users. The research method used is quantitative, with data collected using a Likert scale from 100 respondents who are students of UIN Walisongo Semarang randomly selected (random sampling). The analysis technique used is a simple correlation. The simple regression results of variable X on Y1 are 0.00, while variable X on Y2 is 0.004. It can be concluded that UIN WALISONGO Semarang students positively evaluate the service quality of Gojek and positively influence their trust and loyalty towards the application.]]>
<![CDATA[The Effect of Perceived Service Quality and Consumer Satisfaction on User Loyalty for Grab-Bike Online Transportation ]]>
<![CDATA[Zakiyyatul Fakiroh]]>;
<![CDATA[Neno Sri Wahyuningsih]]>;
<![CDATA[Putri Asmara Dirgantari]]>;
<![CDATA[Khairani Zikrinawati]]>;
<![CDATA[Zulfa Fahmy]]>
<![CDATA[ Experimental Student Experiences Vol. 3 No. 2 (2024): June ]]>
Publisher : <![CDATA[LPPM Sunan Doe ]]>
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DOI: 10.58330/ese.v1i6.247
<![CDATA[This study aims to determine the effect of service quality and customer satisfaction on the loyalty of Grab-Bike online transportation users. The number of samples in this study were 100 people. Data analysis in this study used inferential quantitative analysis of multiple linear regression. In accordance with the data obtained, the results of the study show that service quality has no positive and significant effect on the loyalty of Grab-Bike online transportation users. Consumer satisfaction has a positive and significant effect on the loyalty of Grab-Bike online transportation users. Service quality and customer satisfaction together have a positive and significant effect on the loyalty of Grab-Bike online transportation users. Based on this evidence, the ability of the independent variables, namely service quality and customer satisfaction, has an effect of 35.1%, while the remaining 64,9% can be influenced by other variables not examined and analyzed in this study.]]>
<![CDATA[The Effect of Instagram Advertising Attraction on Purchase Decisions of Tiket.com Online Site Users ]]>
<![CDATA[Nabela Devinta Puspitaningrum]]>;
<![CDATA[Mutiatun Himmatul Khoiriyah]]>;
<![CDATA[Aden Paiq Muntaz]]>;
<![CDATA[Zulfa Fahmy]]>;
<![CDATA[Khairani Zikrinawati]]>
<![CDATA[ Experimental Student Experiences Vol. 3 No. 4 (2024): August ]]>
Publisher : <![CDATA[LPPM Sunan Doe ]]>
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DOI: 10.58330/ese.v1i8.252
<![CDATA[The purpose of this study was to examine the effect of advertising attractiveness on purchasing decisions. This study uses two variables. The independent variable is the attractiveness of advertising on social media (X), and the dependent variable is the purchase decision (Y). The research method this time uses a quantitative method by distributing a Likert scale via Google form to the general public in Indonesia who are using the Tiket.com application. The sample of this research was 100 respondents who were taken randomly (random sampling). The results of this study indicate that advertising attractiveness influences purchase satisfaction at Tiket.com.]]>
<![CDATA[The Effect of Perceived Service Quality and Ease of Payment on KAI Access User Satisfaction ]]>
<![CDATA[Aisyah Raihan Faradila]]>;
<![CDATA[Amalia Zulfa]]>;
<![CDATA[Zulfa Dwi Muflikhah]]>;
<![CDATA[Khairani Zikrinawati]]>;
<![CDATA[Zulfa Fahmy]]>
<![CDATA[ Experimental Student Experiences Vol. 3 No. 2 (2024): June ]]>
Publisher : <![CDATA[LPPM Sunan Doe ]]>
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DOI: 10.58330/ese.v1i6.253
<![CDATA[This study aims to determine the perception of service quality and ease of ticket payment significantly influence KAI Access user satisfaction. This study uses a quantitative method by spreading the scale using the Google form on KAI Access users on the island of Java. The sampling technique used was purposive sampling of 100 samples with multiple linear regression data processing techniques. Based on the results of the study, it can be concluded that perceptions of service quality and ease of payment have a positive and significant effect on KAI Access user satisfaction. Therefore, companies must pay attention to and improve service quality and ease of payment to increase KAI Access user satisfaction. The significance value of service quality is 0.014 <0.05. This means that service quality has a significant effect on user satisfaction of the KAI Access application. Then, the significance value of ease of payment is 0.000 <0.05. This means that the ease of payment has a significant effect on user satisfaction of the KAI Access application.]]>
<![CDATA[Buying interest on the Tiket.Com Application: Brand Image Influence Study ]]>
<![CDATA[Maryam Farah Nur Fadhilah]]>;
<![CDATA[Muhda Zahroh Vania]]>;
<![CDATA[Navika Apri Alifia]]>;
<![CDATA[Zulfa Fahmy]]>;
<![CDATA[Khairani Zikrinawati]]>
<![CDATA[ Experimental Student Experiences Vol. 3 No. 3 (2024): July ]]>
Publisher : <![CDATA[LPPM Sunan Doe ]]>
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DOI: 10.58330/ese.v1i7.244
<![CDATA[The research conducted by this researcher aims to show the effect of brand image on the intention to purchase tickets on the Tiket.com application. This study uses a quantitative approach. The research population is the consumers or potential consumers of Tiket.com. Sampling was carried out using purposive sampling technique and obtained as many as 100 samples. The analytical tool used is IBM SPSS Statistics 25. The analytical method used in this study is a simple linear regression analysis test. In the regression analysis, the results of the brand image regression coefficient were 0.809 with a significance of 0.000, which means sig.(p) < 0.05, it was stated that there was a significant influence on the brand image variable on the interest in buying tickets on the Tiket.com application. The results of the study show that brand image has an effect on purchase intention. In the results of the calculation of the coefficient of determination test (R square) a value of 0.643 is obtained, indicating that brand image has a positive and significant effect on purchase intention. The magnitude of the influence of brand image on consumer buying interest partially is 64.3%.]]>
<![CDATA[Is it true that Flash Sale and Free Shipping Tagline Affect Impulsive Buying Behavior of Lazada E-Commerce Users Living in Semarang? (Study on Lazada Marketplace Users in Semarang City) ]]>
<![CDATA[Salsabila Hasna Kamilah]]>;
<![CDATA[Erfiyanti]]>;
<![CDATA[Anita Nurmaida Putri]]>;
<![CDATA[Khairani Zikrinawati]]>;
<![CDATA[Zulfa Fahmy]]>
<![CDATA[ Experimental Student Experiences Vol. 3 No. 3 (2024): July ]]>
Publisher : <![CDATA[LPPM Sunan Doe ]]>
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DOI: 10.58330/ese.v1i7.245
<![CDATA[This study aims to determine the effect of flash sales tagline “free shipping on the impulsive buying behavior of Lazada e-commerce users who live in Semarang. The subject of this research is the Lazada application users who live in Semarang who were taken by purposive sampling technique. The measuring instrument in this study was an impulsive buying scale and a questionnaire regarding flash sales and the tagline "free shipping" with two answer choices. Impulse buying scale based on aspects of Rook. The results of this study indicate that there is a significant effect if tested partially between flash sale and impulsive buying variables with p=0.001, but if the tagline variable "free shipping" and impulsive buying produces a significance value of p=0.764, which means there is no significant relationship. If flash sales and free shipping tagline are tested simultaneously on impulsive buying, it produces a significance of p=0.000, which means that there is an influence between two variables on impulsive buying. Based on r square, a value of 0.151 is obtained so that the effect of flash sale and free shipping tagline simultaneously on impulsive buying is 15.1%. The rest is influenced by other variables that are outside this study.]]>
<![CDATA[These are the reasons for student users of online transportation services in the city of Semarang turning to Maxim ]]>
<![CDATA[Aurra Amalia Dwiputri]]>;
<![CDATA[Ahmad Munif]]>;
<![CDATA[Zurika Estiyarika]]>;
<![CDATA[Khairani Zikrinawati]]>;
<![CDATA[Zulfa Fahmy]]>
<![CDATA[ Experimental Student Experiences Vol. 3 No. 3 (2024): July ]]>
Publisher : <![CDATA[LPPM Sunan Doe ]]>
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DOI: 10.58330/ese.v1i7.246
<![CDATA[This study aims to analyze the effect of service and price perceptions on satisfaction among students using Maxim in Semarang City. The subjects used were 161 people with the criteria of having or using the Maxim application, and students or equivalent in Semarang City. For processing the data using the help of IBM SPSS version 26. The results of the study showed its significance of 0.00 <0.05, which means that there is a significant influence between service perceptions, price perceptions on customer/student satisfaction. Perceptions of service obtained a t value of 17.885 > 1.960 t table with a significance value of 0.00 <0.05, this means that there is an influence between service perceptions and satisfaction. Then for price perceptions obtained by t count results of 9.624 > 1.960 t table with a significance value of 0.00 <0.05 this means that there is an influence between price perceptions and satisfaction. Then for the F value calculate 168.159 and sig. count as 0.00. So that the calculated F value is 168.159 > 3.05 F table and the significance value is 0.00 < 0.05.This means that there is a significant influence on service perception (X1) and price perception (X2) on satisfaction (Y).]]>
<![CDATA[The Influence of Price Perceptions on the Decision to Use Maxim's Online Transportation Services ]]>
<![CDATA[Ismi Alvia Damayanti]]>;
<![CDATA[Indah Nihayatur Romadhoniah]]>;
<![CDATA[Zidny Nabiel Hussein]]>;
<![CDATA[Zulfa Fahmy]]>;
<![CDATA[Khairani Zikrinawati]]>
<![CDATA[ Experimental Student Experiences Vol. 3 No. 4 (2024): August ]]>
Publisher : <![CDATA[LPPM Sunan Doe ]]>
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DOI: 10.58330/ese.v1i8.249
<![CDATA[Consumer decision making when buying or using a product or service cannot be considered the same, it could be because of the price perception according to the consumer himself. This study aims to determine the effect of price perceptions on how much it influences the decision to use Maxim's online transportation service. Data collection techniques were carried out by distributing questionnaires. The data used in this research is primary data. This study used a non-probability sampling method and an accidental sampling method with a total sample of 103 respondents. The results of the research based on simple linear regression analysis show that the price perception variable has a positive effect on user decisions. From the calculation results, the consistent value of the user's decision variable is 2,951 and the value of the price perception regression coefficient is 0,71. The regression coefficient is positive so that it can be said that the direction of the influence of the X and Y variables is positive. In this case the ability of the independent variable, namely price perception, has an influence of 77.5% while the remaining 22.5% is influenced by other factors not examined in this study.]]>
<![CDATA[The Influence of Perceived Ease of Use of Features on User Satisfaction of the KAI Access Application for Overseas Students in Semarang ]]>
<![CDATA[Dimas Wahyu Pratama]]>;
<![CDATA[Eva Miftakhul Janah]]>;
<![CDATA[Fitriana Zamrotul Ulya]]>;
<![CDATA[Zulfa Fahmy]]>;
<![CDATA[Khairani Zikrinawati]]>
<![CDATA[ Experimental Student Experiences Vol. 3 No. 3 (2024): July ]]>
Publisher : <![CDATA[LPPM Sunan Doe ]]>
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DOI: 10.58330/ese.v1i7.250
<![CDATA[This research was made to see how the perceptions of overseas students as users of the KAI Access application regarding the ease of use of the KAI Access application features. This study aims to determine the effect of perceived ease of use of features on user satisfaction of the KAI Access application for overseas students in Semarang. The method in this research is a quantitative research method with descriptive analysis. The selected population is overseas students who use the KAI Access application in Semarang. The selected sampling technique is purposive sampling with a sample of 105. Data was collected using the google form to be distributed to overseas students in Semarang who used the KAI Access application. The data analysis technique uses multiple linearity tests with the help of SPSS software. The results of this study prove that perceived ease of use of features has a significant influence on user satisfaction of the KAI Access application for overseas students in Semarang.]]>
