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All Journal Jurnal Kabar Masyarakat Jurnal Pengabdian Bersama Masyarakat Indonesia Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat Inovasi Sosial: Jurnal Pengabdian Masyarakat Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal Aksi Kita: Jurnal Pengabdian Kepada Masyarakat
Prasetyo Hari Sandi
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pendampingan Edukasi Literasi Keuangan Dan Penerapan Pemasaran Digital Pada Pelaku Usaha Industri Rumahan Zulfa Zakiatul Hidayah; Prasetyo Hari Sandi; Muhamad Syahwildan; Etty Zuliawati Zed; Erin Soleha
Jurnal Kabar Masyarakat Vol. 1 No. 2 (2023): Mei : JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1336.019 KB) | DOI: 10.54066/jkb-itb.v1i2.233

Abstract

The financial literacy and inclusion index for urban areas in 2022 is 86.73%, for rural areas it is 82.69%. There is a gap of 2.10% between rural and urban areas. Seeing this, it is necessary to pay special attention to outreach and education in rural areas so that the strategy for implementing financial education is to increase the quantity of implementing financial education in rural areas. Especially now that we have entered the era of society 5.o where all transactions use technology. Even though the development of technology is very rapid, there are still many business actors who do not understand the use of information technology (Sugiarto et al., 2022). In this digital era, it is expected to form an information technology, especially in the field of marketing. Business actors, especially Mrs. Asri as the owner of the Serangkai Rasa business herself, said that there is still a lack of socialization of financial literacy itself, this is an obstacle for the community, especially business actors, in keeping abreast of economic developments, especially in the industrial era 4.o where all transactions have been carried out in technology-based businesses. . This service activity can provide positive results for the Implementation of Financial Literacy Education and Digital Marketing for Home Industry Business Actors.
Pembinaan E-Commerce Dan Desain Kemasan Dalam Peningkatan Profitabilitas Usaha Andrianto Prasetya Nugroho; Sesri Sellina; Zulfa Zakiatul Hidayah; Prasetyo Hari Sandi; Nadia Meirani
MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat Vol. 1 No. 6 (2023): Desember : MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/mengabdi.v1i6.291

Abstract

The business world is a zone of uncertainty, to survive we must have value or competitiveness. One strategy to increase competitiveness is to adapt to current developments. In this digital era, we can use e-commerce marketing media as a place to sell. Apart from marketing and sales media, there is also an important thing that attracts customers, namely packaging. A common problem that occurs in the business world in this era of digitalization is not being able to adapt to technology, this is also an obstacle for the business world today. So the aim of this community service activity is to provide assistance and guidance in using the online e-commerce sales platform. Apart from that, to increase product value we will provide insight into packaging design with the ultimate goal for business actors to increase productivity and profitability of course. In this case, the method used is direct counseling and guidance at the Cyqul Food business location in Harjamekar Village, North Cikarang. Guiding the use of e-commerce and developing packaging design is very necessary to improve business.
Sosialisasi Pentingnya Peningkatan Kualitas Produk Serta Layanan di UMKM Untuk Menghadapi Tantangan Digitalisasi Suriyanti Suriyanti; Novi Fitria Hermiati; Prasetyo Hari Sandi; Arif Widodo Nugroho
Masyarakat Mandiri : Jurnal Pengabdian dan Pembangunan Lokal Vol. 2 No. 1 (2025): Masyarakat Mandiri : Jurnal Pengabdian dan Pembangunan Lokal
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/masyarakatmandiri.v2i1.1078

Abstract

The business world has undergone a major transformation as a result of the digital era, and this is also true for Indonesian MSMEs. While MSMEs play an important role in the economy, many of them still struggle to adjust to the rapid changes brought about by digital technology. MSMEs must be able to adapt to the increasingly fierce business competition to meet evolving consumer expectations. To stay relevant and compete in a dynamic market, MSMEs must quickly go digital as digitalization increases consumer expectations of service quality and shopping experience. The aim is to provide a Strategy for Improving Product and Service Quality in facing the challenges of digitalization. The method used has three stages, namely preparation, implementation and evaluation. Service activities provide implementation around strengthening digital marketing, product innovation, improving product quality, developing human resources, and opening collaborations with other parties that allow MSMEs to face challenges in this digitalization era. The results obtained are products that are easily accessible, innovative, and of high quality, and can adjust quickly to advances in digital technology.
Optimalisasi Kompetensi SDM serta Inovasi Produk dalam Kegiatan Pendampingan UMKM pada Usaha Makanan Citra Anisa Tika Putri; Erin Soleha; Prasetyo Hari Sandi; Fahrurozi Muarief
Inovasi Sosial : Jurnal Pengabdian Masyarakat Vol. 1 No. 3 (2024): Agustus : Inovasi Sosial : Jurnal Pengabdian Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/inovasisosial.v1i3.388

Abstract

The culinary world today has always been one of the favorite destinations of many people. Not only abroad, but there are many culinary tours in the country. No exception in Indonesia which has interesting culinary tourism locations to visit. The problems that occur are, the lack of understanding of MSME actors about the importance of digital or technological knowledge and literacy in MSME actors to improve quality human resources, the ineffectiveness of MSME programs in supporting business implementation strategies to increase MSME competitiveness, the lack of understanding of MSME actors in maintaining business sustainability through innovative creation to increase MSME added value. This Community Service activity of the Faculty of Economics and Business, Pelita Bangsa University will be carried out online and offline (hybrid), located at Perum Graha Kalimas 2 Blok C No. 20 Tambun, Bekasi Regency, West Java.
Pendampingan Penguatan Literasi Kewirausahaan dan Pemasaran Digital Pada Pelaku Usaha Industri Rumahan Rustianah; Junedi; Prasetyo Hari sandi; Zulfa Zakiatul Hidayah; Widiastuti
Jurnal Pengabdian Bersama Masyarakat Indonesia Vol. 2 No. 2 (2024): April : Jurnal Pengabdian Bersama Masyarakat Indonesia
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jpbmi.v1i2.116

Abstract

Tujuan dari pengabdian masyarakat ini adalah untuk meningkatkan pengetahuan dan kemampuan peserta mengenai kewirausahaan berbasis digital marketing. Rumusan masalah yang dihadapai kurangnya pengetahuan dan keterampilan peserta tentang kewirausahaan dan pemasaran berbasis digital. Strategi implementasi yang disarankan adalah terlebih dahulu memberikan penyampaian materi tentang menumbuhkan pola pikir kewirausahaan berbasis digital marketing, dilanjutkan dengan instruksi, diskusi, dan praktik dalam membuka toko online. Kesimpulan yang diambil dari kegiatan pengabdian masyarakat ini ialah dapat meningkatkan pengetahuan dan keterampilan para pengusaha yang menggunakan digital marketing. Diharapkan ppelaku usaha pelatihan lebih percaya diri dalam memulai dan mengembangkan kreativitasnya, terutama dalam pengembangan bisnis online, sebagai hasil dari peningkatan pengetahuan dan keterampilannya.
Pemberdayaan Anggota Koperasi Sensasi Tambun Selatan Melalui Pelatihan Kewirausahaan dan Manajemen Usaha Fiqih Maria Rabiatul Hariroh; Filda Rahmiati; Dian Rachmawati Afandi; Prasetyo Hari Sandi
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 4 (2025): JULI-AGUSTUS
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/fadp9356

Abstract

Koperasi adalah salah satu wadah strategis untuk meningkatkan kesehatan ekonomi masyarakat dengan semangat solidaritas dan kerja sama timbal balik. Namun, masih ada banyak anggota koperasi yang menghadapi hambatan dalam pengembangan bisnis, terutama dalam hal aspek bisnis dan manajemen bisnis yang efektif. Kegiatan layanan masyarakat ini dilakukan dalam bentuk seminar dalam sehari, dengan tujuan memberikan pemahaman dan keterampilan dasar bagi anggota koperasi sensasi Tambun Selatan yang terkait dengan prinsip -prinsip startup, strategi pengembangan komersial dan manajemen yang tepat. Metode implementasi adalah dalam bentuk pasokan peralatan, diskusi interaktif, dan kasus penelitian yang terkait dengan upaya anggota koperasi. Hasilnya telah menunjukkan bahwa peserta memperoleh pengetahuan baru tentang pentingnya inovasi produk, perekaman keuangan sederhana, strategi pemasaran dan manajemen risiko perdagangan. Kegiatan ini akan dapat meningkatkan kemampuan anggota untuk bekerja sama dalam mengelola bisnis mereka secara mandiri, profesional dan lebih terus menerus. 
Co-Authors Andrianto Prasetya Nugroho Citra Anisa Tika Putri Dian Rachmawati Afandi Erin Soleha Etty Zuliawati Zed Fahrurozi Muarief Filda Rahmiati Fiqih Maria Rabiatul Hariroh Junedi Muhamad Syahwildan Nadia Meirani Novi Fitria Hermiati Nugroho, Arif Widodo Rustianah Sesri Sellina Suriyanti Suriyanti Widiastuti Zulfa Zakiatul Hidayah