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All Journal Jurnal Ekonomi Jurnal Pengabdian Masyarakat Sains dan Teknologi Pusat Publikasi Ilmu Manajemen Neraca Manajemen, Akuntansi, dan Ekonomi Pemberdayaan Masyarakat: Jurnal Aksi Sosial
Ratnaningsih Sri Yustini
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Social Sciences Other

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Pengaruh Stres Kerja, Keterlibatan Kerja, Kepuasan Kerja Terhadap Kinerja Karyawan Pada PT. Corona Dwi Daya Balikpapan Dyah Rini Prihastuty; Ratnaningsih Sri Yustini
PPIMAN : Pusat Publikasi Ilmu Manajemen Vol. 2 No. 1 (2024): Januari: PPIMAN : Pusat Publikasi Ilmu Manajemen
Publisher : Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v2i1.305

Abstract

This research discusses the influence of work stress, work involvement, and job satisfaction on employee performance at PT. CORONA DWI DAYA BALIKPAPAN. This research uses quantitative methods with a total of 50 employees as respondents. Sampling was taken using stratified random sampling. The application used to test this research was SPSS 18. Data analysis techniques used multiple linear regression analysis, validity test, reliability test, classical assumption test, hypothesis test, and multiple determinant analysis (R2). The results of this research show that the t-test carried out partially shows that the work stress variable has a negative and significant effect on employee performance, the work engagement variable has a positive and significant effect on employee performance, the job satisfaction variable has a positive and significant effect on employee performance. Regarding the F test, it shows that the variables Job Stress, Job Engagement, and Job Satisfaction simultaneously significantly affect Employee Performance at PT. CORONA DWI DAYA Balikpapan.
Pemberdayaan Masyarakat dalam Pembentukan dan Pengelolaan Bank Sampah dan Limbah Minyak Jelantah di RW 03 Kelurahan Medokan Semampir Kecamatan Sukolilo Kota Surabaya Ratnaningsih Sri Yustini; Dyah Rini Prihastuty
Jurnal Pengabdian Masyarakat Sains dan Teknologi Vol. 3 No. 4 (2024): Desember : Jurnal Pengabdian Masyarakat Sains dan Teknologi
Publisher : Fakultas Teknik Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58169/jpmsaintek.v3i4.627

Abstract

Community empowerment in the formation and management of waste banks and used cooking oil waste in RW 03, Medokan Semampir Village, Sukolilo District, Surabaya City, aims to increase community awareness and participation in protecting the environment. This program was initiated as a response to the problem of solid and liquid waste which is often ignored, even though it has the potential to be managed into a resource with economic value. Through the waste bank, residents are involved in the process of managing household waste, sorting organic and inorganic waste, and utilizing it into valuable or recyclable items. Meanwhile, for used cooking oil waste, collection and education are carried out regarding the negative impacts of careless disposal of oil on the environment, as well as its use as raw material for biodiesel or other environmentally friendly products. The community empowerment approach is carried out through outreach, training and mentoring by the driving team. This program not only aims to improve the environment, but also opens up economic opportunities for local communities through a savings system from the sale of collected waste and used cooking oil. The results of this activity show an increase in environmental awareness among the community, as well as real economic benefits felt by the residents of RW 03.
PENGARUH DIGITAL MARKETING, BRAND AWARENESS, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK MOISTURIZER SKINTIFIC DI SURABAYA Umi Amelia Munawaroh; Ratnaningsih Sri Yustini
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 14 No. 12 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v14i12.10916

Abstract

This study aims to analyze the influence of Digital Marketing, Brand Awareness, and Brand Image on purchasing decisions of Skintific moisturizer products in Surabaya. This study uses a quantitative method with a survey approach, involving 100 respondents who are Skintific moisturizer users in Surabaya, who were selected by purposive sampling. Data were collected through questionnaires and analyzed using multiple linear regression with SPSS version 30. The results of the study indicate that the variables Digital Marketing, Brand Awareness, and Brand Image partially and simultaneously have a positive and significant effect on purchasing decisions. Of the three variables, Brand Image has the most dominant influence. This study concludes that effective digital marketing strategies, good brand awareness, and positive brand image play an important role in driving consumer purchasing decisions. Penelitian ini bertujuan untuk menganalisis pengaruh Digital Marketing, Brand Awareness, dan Brand Image terhadap keputusan pembelian produk moisturizer Skintific di Surabaya. Penelitian ini menggunakan metode kuantitatif dengan pendekatan survei, melibatkan 100 responden pengguna moisturizer Skintific di Surabaya, yang dipilih secara purposive sampling. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linier berganda dengan SPSS versi 30. Hasil penelitian menunjukkan bahwa variabel Digital Marketing, Brand Awareness, dan Brand Image secara parsial maupun simultan berpengaruh positif dan signifikan terhadap keputusan pembelian. Dari ketiga variabel tersebut, Brand Image memiliki pengaruh paling dominan. Penelitian ini menyimpulkan bahwa strategi pemasaran digital yang efektif, tingkat kesadaran merek yang baik, dan citra merek yang positif memainkan peran penting dalam mendorong keputusan pembelian konsumen.
PENGARUH CITRA DESTINASI, DAYA TARIK WISATA, DAN PROMOSI TERHADAP MINAT BERKUNJUNG WISATAWAN DOMESTIK KOTA LAMA SURABAYA Moch Fariz Firmansyah; Ratnaningsih Sri Yustini
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 15 No. 4 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v15i4.11247

Abstract

This study aims to analyze the effect of destination image, tourist attraction, and promotion on domestic tourists' interest in visiting Kota Lama Surabaya. The research method uses a quantitative approach with data collection through a questionnaire involving 97 respondents. Data analysis was carried out using validity, reliability, classical assumptions, multiple linear regression, and hypothesis testing.The results showed that tourist attraction and promotion partially had a positive and significant influence on visiting interest, while destination image had no significant effect partially. Simultaneously, the three variables together have a positive and significant influence on visiting interest. The coefficient of determination of 62.2% indicates that the variation in visiting interest is explained by these three variables, while the remaining 37.8% is influenced by other factors outside this study. Penelitian ini bertujuan untuk menganalisis pengaruh citra destinasi, daya tarik wisata, dan promosi terhadap minat wisatawan domestik untuk berkunjung ke Kota Lama Surabaya. Metode penelitian menggunakan pendekatan kuantitatif dengan pengumpulan data melalui kuesioner yang melibatkan 97 responden. Analisis data dilakukan dengan menggunakan uji validitas, reliabilitas, asumsi klasik, regresi linier berganda, dan uji hipotesis Hasil penelitian menunjukkan bahwa daya tarik wisata dan promosi secara parsial memiliki pengaruh positif dan signifikan terhadap minat berkunjung, sedangkan citra destinasi tidak berpengaruh signifikan secara parsial. Secara simultan, ketiga variabel secara bersama-sama memiliki pengaruh positif dan signifikan terhadap minat berkunjung. Nilai koefisien determinasi sebesar 62,2% menunjukkan bahwa variasi minat berkunjung dijelaskan oleh ketiga variabel tersebut, sedangkan sisanya sebesar 37,8% dipengaruhi oleh faktor lain diluar penelitian ini.
Exploration Of Digital-Based Consumptive Behavior E-Lifestyle In Generation–Z Ratnaningsih Sri Yustini; Dyah Rini Prihastuty
Jurnal Ekonomi Vol. 13 No. 03 (2024): Jurnal Ekonomi, Edition July -September 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Exploring consumer behavior based on digital e- lifestyle in generation Z is an increasingly relevant topic in the context of the current digital era. Generation Z, who grew up amidst advances in digital technology, has experienced significant changes in their consumer behavior patterns. This research aims to investigate the factors that influence generation Z's consumer behavior in the context of their digital e-lifestyle . This research uses primary data collected using survey methods. The sampling technique used in this research is purposive sampling, where respondents are required to meet the criteria set by the researcher. The research results show that generation Z buyer behavior is strongly influenced by social media, where they are exposed to trends, brands and lifestyles promoted by digital influencers. Additionally, the convenience and flexibility of online shopping also plays an important role in their consumption decisions. Another significant factor is the FOMO ( Fear of Missing Out ) phenomenon, where generation Z feels the need to engage in activities and own items that match their friends in order to maintain social relevance. Additionally, digital identity and self-expression are also important factors in their consumption decisions, where they use goods and services to strengthen their self-image in the online world. However, the importance of sustainability is also emerging as an increasingly important consideration for generation Z, who tend to choose brands that are highly socially and environmentally responsible. By understanding these factors, companies and organizations can develop more effective strategies in targeting generation Z as their consumers, while also paying attention to the social, environmental and psychological impacts of this digital e- lifestyle based consumer behavior. Further research is needed to gain a deeper understanding of changes in generation Z's consumer behavior along with the development of digital technology and changing social dynamics.
Pemberdayaan Dan Pengembangan Entrepreneur-X Melalui Digitalisasi di Medokan Semampir RW 03 Surabaya Ratnaningsih Sri Yustini; Dyah Rini Prihastuty
Pemberdayaan Masyarakat : Jurnal Aksi Sosial Vol. 1 No. 2 (2024): Juni : Pemberdayaan Masyarakat: Jurnal Aksi Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/aksisosial.v1i2.191

Abstract

Implementing Community Service (PKM) activities is very important because it will provide an introduction and knowledge about entrepreneurship. Empowerment and development of local potential through digitalization has become the main focus in Medokan Semampir RW 03. This research aims to explain the method of activities carried out in solving problems related to the development of MSMEs in the region. Through this activity method, it is hoped that empowerment and development of local potential can be achieved by improving the problems faced by MSME actors. Steps such as consultation with local authorities, direct approaches to MSME players, as well as providing education and assistance in the form of banners and stickers are expected to help improve marketing and branding of their products. Apart from that, by creating new business ideas such as making grass jelly iced milk, it is hoped that it can encourage innovation and creativity in local businesses. In the process, follow-up and monitoring of MSME actors as well as evaluation of work program results are carried out to ensure the success of implementing solutions and evaluating their effectiveness. It is hoped that the results of this research will provide benefits in improving the economy and strengthening local potential in Medokan Semampir RW 03. By utilizing digitalization and community empowerment holistically, it is hoped that it can create a conducive environment for the development of MSMEs and improve the quality of life of local communities.
Co-Authors Dyah Rini Prihastuty Moch Fariz Firmansyah Umi Amelia Munawaroh