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All Journal Jobmark: Journal of Branding and Marketing Communication
Palupi, Dyah Hasto
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Arts Humanities Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Social Sciences

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Brand, Consumers, and a Piece of Love: Indonesian Most Engaging Brands 2022 Aruman, Achmad Edhy; Hendriani, Lis; Palupi, Dyah Hasto; Wulandari, Dwi
Jobmark: Journal of Branding and Marketing Communication Vol. 3 No. 2 (2022): JOBMARK Vol 3 No 2 (January-June 2022)
Publisher : Graduate School of Communication Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jobmark.v3i2.153

Abstract

This article reports and discusses the judging results of The Most Engaging Brands Award 2022 organized by Mix Marketing & Communication. In today's digital era, brand managers are no longer just thinking about brand awareness and image, but also the most important thing is brand engagement. Consumer engagement with the brand occurs because of love; if love is not present, then positive engagement will create love. This premise is evident from several entries in The Most Engaging Brands Award 2022.
Co-Authors Aruman, Achmad Edhy Dwi Wulandari Hendriani, Lis