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Building Competitive Advantage: Copra Marketing Strategy with SWOT Analysis Approach Mu'min, Halek; Telaumbanua, Eliagus; Sya’rani, Ridwan; Basir, Badirun; Hasdiansa, Ilma Wulansari
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 2 No 1 (2024): Volume 2, Issue 1, January 2024
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v2i1.285

The research aims to find out how the Business Marketing Strategy uses SWOT analysis. The research method used in this research is qualitative research with a descriptive approach. The data used are primary data and secondary data. Primary data is obtained from direct observation and from farmers providing information. Researchers collected information directly by conducting interviews. Secondary data was obtained from the community of Tugondeng Village, Herlang Subdistrict, Bulukumba Regency. Based on the results of research analysis using SWOT matrix that combines strengths, weaknesses, opportunities and threats, the matrix can produce four sets of possible alternative strategies. By using SWOT analysis, it can be obtained that copra farmers can take alternative strategies ST, WT, SO and WO. In describing the research results, the SWOT matrix is used by analyzing the internal and external factors carried out by providing an overview of the strengths, weaknesses, opportunities and threats possessed by copra farmers.

Analysis of the Effect of Sustainable Marketing Strategy, Brand Image, and Customer Satisfaction on Customer Loyalty in the Manufacturing Industry in Karawang Sudirjo, Frans; Mu'min, Halek; Marjuki, Marjuki; Triyantoro , Andri
West Science Interdisciplinary Studies Vol. 2 No. 02 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i02.674

This research investigates the dynamics of Sustainable Marketing Strategy, Brand Image, Customer Satisfaction, and their collective impact on Customer Loyalty in the manufacturing industry in Karawang. A quantitative analysis, employing Structural Equation Modeling (SEM-PLS), was conducted on a sample of 250 manufacturing firms. The results reveal statistically significant relationships: Sustainable Marketing Strategy positively influences Brand Image, Customer Satisfaction, and ultimately, Customer Loyalty. Brand Image and Customer Satisfaction also exhibit direct positive impacts on Customer Loyalty. The findings offer strategic insights for firms to navigate the competitive landscape by emphasizing sustainable practices, brand building, and a customer-centric approach. Policymakers can leverage these insights to advocate for sustainable development within the manufacturing sector, contributing to both economic and environmental sustainability.

The Effect of Digital Marketing Strategy, Brand Trust, and Customer Expectations on Online Purchasing Decisions on E-Commerce in West Java Cindrakasih, RR Roosita; Mu'min, Halek; Jumui, Jumui; Utami , Eva Yuniarti; Agus Tapaningsih , Weni Indah Doktri
West Science Interdisciplinary Studies Vol. 2 No. 03 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i03.726

This study investigates the impact of digital marketing strategy, brand trust, and customer expectations on online purchase decisions in the e-commerce sector in West Java, Indonesia. Through quantitative analysis involving 145 respondents, data was collected using a structured questionnaire to measure the specified constructs. Structural Equation Modeling (SEM) with Partial Least Squares (PLS) was used to analyse the relationships between variables. Drawing upon theoretical frameworks and empirical evidence, hypotheses are formulated to investigate the relationships between digital marketing strategy, brand trust, customer expectations, and online purchasing decisions. The findings contribute to a deeper understanding of consumer behaviour in digital marketplaces and offer actionable insights for businesses aiming to optimise their marketing strategies and increase consumer engagement in the e-commerce sector in West Java.

Bibliometric Analysis of Mobile Payment Technology Innovation in Financial Transaction Transformation Utami, Eva Yuniarti; Mu'min, Halek; Zulfikri, Agung
West Science Interdisciplinary Studies Vol. 2 No. 04 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i04.795

Mobile payment technology has become increasingly prevalent, reshaping the landscape of financial transactions globally. This study conducts a comprehensive bibliometric analysis to explore the trends, patterns, and dynamics surrounding mobile payment technology innovation. Through systematic data collection and analysis, key themes, influential authors, pivotal publications, and emerging topics in the field are identified and examined. The analysis reveals the transformative impact of mobile payment technology on financial systems, consumer behavior, and business models. Moreover, it underscores the significance of understanding the underlying factors influencing innovation in this domain. The findings provide valuable insights for researchers, policymakers, industry practitioners, and consumers, informing strategic decision-making and technological development efforts in the financial and technology sectors.

The Effect of AI Technology, Innovation Readiness, and Digital Entrepreneurship on Competitive Advantage in Start Up in Jakarta Bakri, Bakri; ZM, Ajub Ajulian; Defitri, Siska Yulia; Mu'min, Halek
West Science Interdisciplinary Studies Vol. 2 No. 04 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i04.807

This study investigates the impact of AI technology adoption, innovation readiness, and digital entrepreneurship on competitive advantage in startup enterprises within Jakarta's entrepreneurial ecosystem. A quantitative approach employing Structural Equation Modeling (SEM) with Partial Least Squares (PLS) analysis was utilized to analyze data collected from 229 startup founders and executives. The findings reveal significant positive relationships between AI technology adoption, innovation readiness, digital entrepreneurship, and competitive advantage. Specifically, startups that strategically embrace AI technologies, foster innovation readiness, and leverage digital entrepreneurship practices demonstrate higher levels of competitive advantage. The study contributes to theoretical understanding by extending literature on technology-driven entrepreneurship and provides practical insights for startup stakeholders and policymakers aiming to enhance the competitiveness of Jakarta's startup ecosystem.

The Relationship Between Environmentally Friendly Product Innovation, Sustainable Marketing Strategy, and Customer Satisfaction to Financial Performance in the Sustainable Fashion Industry in Indonesia Anita, Siska Yuli; Mu'min, Halek; Megawati, Eka; Setiawati, Rahmi; Utomo, Bekti
West Science Interdisciplinary Studies Vol. 2 No. 05 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i05.929

This research investigates the interplay between eco-friendly product innovation, sustainable marketing strategy, customer satisfaction, and financial performance in the sustainable fashion industry of Indonesia. A quantitative approach using structural equation modeling (SEM) with partial least squares (PLS) analysis was employed to analyze data collected from consumers and key stakeholders in the Indonesian fashion market. The findings reveal significant positive relationships between eco-friendly product innovation, sustainable marketing strategy, customer satisfaction, and financial performance. Specifically, eco-friendly product innovation and sustainable marketing strategy were found to positively influence customer satisfaction and financial performance, highlighting the importance of integrating sustainability principles into product development and marketing strategies. Additionally, customer satisfaction emerged as a critical driver of financial performance, underscoring the importance of delivering value and positive experiences to consumers in the sustainable fashion sector. These findings have important implications for fashion businesses, policymakers, and other stakeholders seeking to promote sustainability and economic growth in the Indonesian fashion industry.

Islamic Law Review of Sharia Cooperative Practices in Indonesia Judijanto, Loso; Sufriaman, Sufriaman; Muhammadong, Muhammadong; Mu'min, Halek
West Science Islamic Studies Vol. 2 No. 04 (2024): West Science Islamic Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsiss.v2i04.1347

This paper examines the practices of Sharia cooperatives in Indonesia through an Islamic law perspective, focusing on their adherence to Sharia principles, the effectiveness of existing legal frameworks, and the operational challenges they face. Utilizing a comprehensive literature review, the study reveals that while Sharia cooperatives aim to provide ethical financial solutions, many struggle with compliance due to inadequate understanding of Islamic finance, regulatory ambiguities, and governance issues. The findings highlight the importance of enhancing regulatory clarity, establishing robust Sharia supervisory bodies, and fostering continuous education among cooperative managers and staff. By addressing these challenges, Sharia cooperatives can better align their practices with Islamic law and contribute to the broader Islamic finance ecosystem in Indonesia.

The Effect of Islamic Financing on the Growth of Micro, Small and Medium Enterprises in Indonesia Judijanto, Loso; Mu'min, Halek
West Science Islamic Studies Vol. 2 No. 04 (2024): West Science Islamic Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsiss.v2i04.1349

This study investigates the impact of Islamic financing on the growth of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. Utilizing a quantitative approach, the research involved 110 MSMEs that have accessed Islamic financing products. Data were collected using a structured questionnaire and analyzed through SPSS version 26, employing correlation and multiple regression analyses. The study focuses on three key growth indicators: profitability, market expansion, and operational efficiency. The results reveal that Islamic financing has a significant positive impact on all three indicators, with the strongest effect observed on operational efficiency. These findings highlight the potential of Islamic financing to promote MSME growth in Indonesia, providing valuable insights for policymakers, financial institutions, and business owners. The study contributes to the growing body of literature on Islamic finance and its role in supporting sustainable business practices.

Revolutionizing Supply Chain Management: Internet of Things (IoT) and Machine Learning on Logistics Transparency and Efficiency in the Retail Industry in Indonesia Judijanto, Loso; Parhusip , Jadiaman; Sumerli A. , Chevy Herli; Mu'min, Halek
West Science Interdisciplinary Studies Vol. 3 No. 03 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i03.1763

The integration of Internet of Things (IoT) and Machine Learning (ML) technologies is transforming supply chain management, particularly in the retail industry. This study examines the impact of IoT implementation and ML application on logistics transparency and operational efficiency in Indonesia’s retail sector. Using a quantitative research approach, data were collected from 115 professionals and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The findings reveal that IoT and ML significantly enhance logistics transparency, which, in turn, positively influences operational efficiency. This study highlights the mediating role of logistics transparency and underscores the importance of leveraging digital technologies for improving supply chain performance. These findings provide actionable insights for stakeholders aiming to optimize their logistics operations in dynamic and competitive markets.

Revolutionizing Supply Chain Management: Internet of Things (IoT) and Machine Learning on Logistics Transparency and Efficiency in the Retail Industry in Indonesia Judijanto, Loso; Parhusip , Jadiaman; Sumerli A. , Chevy Herli; Mu'min, Halek
West Science Interdisciplinary Studies Vol. 3 No. 03 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i03.1763

The integration of Internet of Things (IoT) and Machine Learning (ML) technologies is transforming supply chain management, particularly in the retail industry. This study examines the impact of IoT implementation and ML application on logistics transparency and operational efficiency in Indonesia’s retail sector. Using a quantitative research approach, data were collected from 115 professionals and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The findings reveal that IoT and ML significantly enhance logistics transparency, which, in turn, positively influences operational efficiency. This study highlights the mediating role of logistics transparency and underscores the importance of leveraging digital technologies for improving supply chain performance. These findings provide actionable insights for stakeholders aiming to optimize their logistics operations in dynamic and competitive markets.

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