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All Journal Jurnal Ilmu Manajemen Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Jurnal Ilmu Manajemen Jurnal Manajemen Kreatif dan Inovasi Hikmayo: Jurnal Pengabdian Masyarakat Kajian Ekonomi dan Akuntansi Terapan Jurnal Inovasi Ekonomi Syariah dan Akuntansi UPGRADE: Jurnal Pendidikan Teknologi Informasi
Muhammad Harfiansyah Makarim
Universitas Negeri Yogyakarta
Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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THE ROLE OF PERCEIVED HEALTH BENEFIT, BRAND IMAGE, AND DESIGN APPEAL TOWARDS HEALTH MASK REPURCHASE INTENTIONS AFTER EASING POLICY OF HEALTH PROTOCOL Achmadi, Caesar Rosyad; Makarim, Muhammad Harfiansyah; Muzammil, Oktafalia Marisa
JURNAL ILMU MANAJEMEN Vol. 21 No. 1 (2024): JUNE 2024
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v21i1.73086

Abstract

This research entitled "The Influence of Perceived Health Benefit, Brand Image, and Design Appeal Towards Repurchase Intentions After Easing Policy of Health Protocol" has three objectives, namely: (1) Knowing the influence of perceived health benefit towards health mask repurchase intentions, (2) Knowing the influence of brand image towards health mask repurchase intentions, (3) Knowing the influence of design appeal towards health mask repurchase intentions. WHO (2020) describes a health mask as a loose, disposable device that creates a physical barrier between the wearer's mouth and nose as well as potential contaminants in the immediate environment. The method of this study is quantitative method. The population in this study was citizen of Indonesia in Java Island at least 17 years old who purchase health mask in recent three months. The sample in this study is 248 respondents. Data collecting method using online questionnaire and processed using SPSS version 26. The result of this study are: (1) Perceived health benefit has a significant effect on repurchase intention, (2) Brand image has a significant effect on repurchase intention, (3) Design appeal has a significant effect on repurchase intention.
THE ROLE OF PERCEIVED HEALTH BENEFIT, BRAND IMAGE, AND DESIGN APPEAL TOWARDS HEALTH MASK REPURCHASE INTENTIONS AFTER EASING POLICY OF HEALTH PROTOCOL Achmadi, Caesar Rosyad; Makarim, Muhammad Harfiansyah; Muzammil, Oktafalia Marisa
JURNAL ILMU MANAJEMEN Vol. 21 No. 1 (2024): JUNE 2024
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v21i1.73086

Abstract

This research entitled "The Influence of Perceived Health Benefit, Brand Image, and Design Appeal Towards Repurchase Intentions After Easing Policy of Health Protocol" has three objectives, namely: (1) Knowing the influence of perceived health benefit towards health mask repurchase intentions, (2) Knowing the influence of brand image towards health mask repurchase intentions, (3) Knowing the influence of design appeal towards health mask repurchase intentions. WHO (2020) describes a health mask as a loose, disposable device that creates a physical barrier between the wearer's mouth and nose as well as potential contaminants in the immediate environment. The method of this study is quantitative method. The population in this study was citizen of Indonesia in Java Island at least 17 years old who purchase health mask in recent three months. The sample in this study is 248 respondents. Data collecting method using online questionnaire and processed using SPSS version 26. The result of this study are: (1) Perceived health benefit has a significant effect on repurchase intention, (2) Brand image has a significant effect on repurchase intention, (3) Design appeal has a significant effect on repurchase intention.
AKSELERASI PEMAHAMAN DAN KESADARAN MASYARAKAT MENGENAI PENTINGNYA LITERASI DATA DAN DIGITALISASI DI ERA 5.0 Achmadi, Caesar Rosyad; Puspita, Noni; Makarim, Muhammad Harfiansyah; Nugraha, R. Andro Zylio; Saputri, Agatha
HIKMAYO: JURNAL PENGABDIAN MASYARAKAT AMAYO Vol. 3 No. 1 (2024): HIKMAYO : JURNAL PENGABDIAN MASYARAKAT
Publisher : LPPM Akademi Manajemen Administrasi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56606/hikmayo.v3i1.171

Abstract

Globalization drives the rapid development of technology. Society at this time has begun to enter the industrial era 5.0. The industrial era 5.0 is closely related to the use of data in various aspects and fields. Data is also fundamental in various aspects such as education, demographics, economics, health, and other aspects. Since almost all aspects of people's life activities today are data-based, data literacy is very important. However, the facts in the community have not been able to realize the importance of data literacy, so it has not been well socialized. The purpose of this community service activity is to increase the understanding of data literacy in SMA N 1 Wonosari Yogyakarta students with teaching materials named “Unleashing The Power of Data”. The methods used in this activity are presentation and discussion. From the evaluation results using pre-test and post-test, it was found that the average student still had an understanding of data literacy below 50%. After this activity, the post-test showed that the understanding of data literacy increased above 85%. This activity was attended by 35 students of SMA N 1 Wonosari Yogyakarta. It can be concluded that this activity increases the understanding of data literacy in SMA N 1 Wonosari Yogyakarta students. Keywords: data literacy, community service, understanding data in era 5.0
Pengembangan Aplikasi Games sebagai Media Evaluasi Hasil Belajar Mahasiswa Nurrahman, Arief; Cahyani, Meita Dwi; Saputri, Agatha; Nugraha, R. Andro Zylio; Achmadi, Caesar Rosyad; Makarim, Muhammad Harfiansyah
Upgrade : Jurnal Pendidikan Teknologi Informasi Vol 2 No 1 (2024): Vol. 2 No. 1 Agustus 2024
Publisher : Pendidikan Teknologi Informasi Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/upgrade.v2i1.3815

Abstract

Kemampuan kognitif mahasiswa terhadap materi perkuliahan harus disesuaikan dengan Capaian Pembelajaran Lulusan (CPL) dan Capaian Pembelajaran Mata Kuliah (CPMK) yang ditetapkan. Oleh karena itu, perlu dilakukan media evaluasi untuk mengukur ketercapaian belajar mahasiswa. Tujuan penelitian ini mengembangkan aplikasi games Kahoot sebagai media evaluasi belajar mahasiswa dengan melihat kelayakan, kepraktisan, dan kevalidan. Metode penelitian ini adalah Research and Development (R&D) menggunakan model 4D (Define, Design, Develop, Disseminate). Materi dan instrumen tes serta aplikasi games Kahoot diuji oleh 4 ahli menggunakan Aiken V dan 93 sampel mahasiswa. Hasil validasi oleh ahli menunjukkan bahwa materi dan instrumen memperoleh nilai 0,81-0,94 (valid). Validasi ahli terhadap aplikasi games Kahoot memperoleh nilai 0,88-1,00 (valid). Pengujian aplikasi menunjukkan rata-rata nilai mahasiswa 81,53 (baik). Respon mahasiswa terhadap kepraktisan aplikasi games Kahoot memperoleh skor 89,5% (sangat baik). Uji kelayakan menunjukkan aplikasi sangat layak digunakan sebagai media evaluasi belajar dengan persentase 93%. Hasil penelitian ini membuktikan bahwa aplikasi games Kahoot sangat layak dan efektif dijadikan media evaluasi hasil belajar. Implikasi penelitian ini menunjukkan aplikasi games Kahoot dapat diadopsi sebagai media evaluasi yang valid, praktis, dan layak untuk meningkatkan hasil belajar mahasiswa.
Pendampingan Desain Iklan Media Sosial Untuk Meningkatkan Strategi Pemasaran Digital Dan Omzet Penjualan Produk Teaching Factory SMK Negeri 6 Yogyakarta Wibawa, Eka Ary; Hakim, Arif Rahman; Ngadiyono, Ngadiyono; Farlianto, Farlianto; Makarim, Muhammad Harfiansyah
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol 7, No 3 (2024): Juli 2024
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v7i3.3050

Abstract

Product marketing strategy in the digital business era need to utilize optimal use of social media platforms. According to the situational analysis, the target audience for community service was unable to create social media ads for teaching factory products. As a solution to this problem, the service team is committed to providing community service related to assisting in the design of teaching factory product social media advertisements for the target audience. There were 34 participants in this service activity consisting of students and accompanying teachers. The results of the service activities show that overall the activities ran successfully and smoothly. The evaluation results show that there has been an increase in the target audience's understanding of product design for social media advertising. Increased understanding can be seen from the ability to design product advertisements for social media posts by considering color composition, image quality, font size, typeface, and graphic design layout of social media advertisements. The success of implementing this service activity can also be reflected in the increase in sales turnover of teaching factory products.Keywords: advertising design; social media; sales turnover; products; teaching factory Strategi pemasaran produk pada era bisnis berbasis digital perlu memanfaatkan platform media sosial dengan optimal. Analisis situasi menunjukkan bahwa khalayak sasaran pengabdian kepada masyarakat belum mampu melakukan desain iklan produk teaching factory pada media sosial. Sebagai solusi atas permasalahan tersebut, tim pengabdi berkomitmen untuk melakukan pengabdian kepada masyarakat terkait pendampingan desain iklan media sosial produk teaching factory bagi khalayak sasaran. Peserta kegiatan pengabdian ini sebanyak 34 orang yang terdiri atas siswa dan guru pendamping. Hasil kegiatan pengabdian menunjukkan bahwa secara keseluruhan kegiatan berjalan sukses dan lancar. Hasil evaluasi menunjukkan bahwa terjadi peningkatan pemahaman khalayak sasaran tentang desain produk untuk iklan media sosial. Peningkatan pemahaman terlihat dari kemampuan mendesain iklan produk untuk postingan media sosial dengan mempertimbangkan komposisi warna, kualitas gambar, ukuran huruf, jenis huruf, dan tata letak desain grafis iklan media sosial. Keberhasilan pelaksanaan kegiatan pengabdian ini juga dapat tercermin dari adanya peningkatan omzet penjualan produk teaching factory. Kata kunci: desain iklan; media sosial; omzet penjualan; produk; teaching factory 
The Effect Of Servant Leadership And Distributive Justice On Continuance Commitment Muhammad Harfiansyah Makarim; Arief Nurrahman
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 2 (2024): April : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i2.3014

Abstract

Commitment becomes a means for organizations to improve organizational performance. Through the support of leaders who use the servant leadership leadership style and the existence of distributive justice in the organization, employee performance will increase. This study aims to analyze: 1) the influence of servant leadership on continuance commitment; 2) the effect of distributive justice on the continuance commitment of Sentana Group employees. This research includes using quantitative research with a cross-sectional approach. The respondents of this study were 58 employees of the Sentana Group. Data on servant leadership, distributive justice, and continuance commitment were obtained using a survey technique using a questionnaire instrument that was validated by experts and reliable based on the results of the trial. The analysis used in this research is descriptive statistical analysis and regression analysis. The results showed that there were: 1) positive and significant influence of servant leadership on continuance commitment; 2) positive and significant influence of distributive justice on continuance commitment. In addition, it is also concluded that servant leadership has a greater influence on continuance commitment than distributive justice.
Sinergi Financial Literacy, Fintech, dan Financial Behaviour dalam Mendorong Kinerja UMKM Annisa Kusumawati; R. Andro Zylio Nugraha; Arief Nurrahman; Agatha Saputri; Caesar Rosyad Achmadi; Muhammad Harfiansyah Makarim
Kajian Ekonomi dan Akuntansi Terapan Vol. 2 No. 1 (2025): Kajian Ekonomi dan Akuntansi Terapan (KEAT)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/keat.v2i1.901

Abstract

This study aims to evaluate the influence of financial literacy, financial technology, and financial behavior on the financial performance of Micro, Small, and Medium Enterprises (MSMEs) in Sleman Regency, Yogyakarta Special Region. The approach used is descriptive quantitative, with primary data obtained through distributing questionnaires to 215 active MSME players. Data analysis was conducted using the Partial Least Square (PLS) method to assess the relationship between variables. The research findings indicate that financial literacy and financial behavior have a positive and significant impact on the financial performance of MSMEs. A good level of financial literacy helps businesses in preparing thorough financial reports, managing risks, and making the right financial decisions. Meanwhile, financial behaviors such as budget management, transaction recording, and regular financial evaluation have been proven to improve the stability and growth of business finances. On the other hand, the use of financial technology did not show a significant effect on financial performance, which may be due to the low level of understanding and access to such technology among MSME actors. The results of this study emphasize the importance of comprehensive counseling and training on financial literacy and the use of financial technology to improve the competitiveness and sustainability of MSMEs in the face of increasingly competitive market challenges.
Peran Social Capital dan Literasi Digital dalam Meningkatkan Literasi Keuangan Syariah Generasi Z di Era Digital Annisa Kusumawati; Arief Nurrahman; R. Andro Zylio Nugraha; Caesar Rosyad Achmadi; Agatha Saputri; Muhammad Harfiansyah Makarim
Jurnal Inovasi Ekonomi Syariah dan Akuntansi Vol. 2 No. 3 (2025): Mei: Jurnal Inovasi Ekonomi Syariah dan Akuntansi (JIESA)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jiesa.v2i3.914

Abstract

In the digital era, the ability to utilize social networks and digital platforms to gain financial education and make financial decisions in accordance with sharia principles is increasingly essential. This study aims to analyze the influence of social capital and digital literacy on Islamic financial literacy among Generation Z. A quantitative approach was employed, with primary data collected from 209 respondents through purposive sampling, consisting of Generation Z individuals residing in Yogyakarta. Data analysis was conducted using path analysis with the Structural Equation Modeling approach based on Partial Least Squares (SEM-PLS), utilizing the SmartPLS 3.0 software. Construct reliability testing, discriminant validity, and hypothesis testing were carried out to evaluate the relationships between variables. The results indicate that social capital and digital literacy have a positive and significant effect on Islamic financial literacy. Digital literacy enhances individuals’ access to Islamic financial information through digital media, while social capital strengthens knowledge sharing and trust within communities. These findings highlight the importance of leveraging digital technology and reinforcing community-based approaches to improve Islamic financial literacy. This study contributes to the growing body of literature on the interaction between social capital, digital literacy, and Islamic financial literacy in the digital age and offers strategic insights for educational institutions and financial service providers to promote sharia-based financial literacy.
Co-Authors Agatha Saputri Annisa Kusumawati Arief Nurrahman Arief Nurrahman Arif Rahman Hakim Caesar Rosyad Achmadi Cahyani, Meita Dwi Eka Ary Wibawa Muzammil, Oktafalia Marisa Ngadiyono Ngadiyono, Ngadiyono Puspita, Noni R. Andro Zylio Nugraha