Garuda - Garba Rujukan Digital

PENGARUH PERKEMBANGAN TEKNOLOGI TERHADAP MINAT KONSUMEN MENGGUNAKAN JASA PENGIRIMAN EKSPRESS DI PT. POS INDONESIA KOTA KENDARI Nursaadha Rajuddin, Wa Ode; Azis Muthalib, Dzulfikri; Naim, Ifin
JIM : Journal Of International Management Vol 1 No 02 (2022): JIM : Journal Of International Management
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/jim.v1i02.502

This study aims to determine and examine the effect of technological developments on consumer interest in using Express Delivery Services at PT. Kendari City Post Indonesia. The population in this study is that this research will be limited by using the following criteria: (1) Consumers who make transactions at Express Delivery Services at PT. Pos Indonesia Kendari City, (2) Has been a consumer for more than 1 year. Sampling was carried out Sampling was carried out at PT. Pos Indonesia, Kendari City, with a total sample in this study of 60 respondents. Collecting data in this study is to use a questionnaire and documentation. Methods of Analysis Descriptive Statistical Analysis and Simple Linear Regression Analysis. The results of this study are: namely: technological developments have a positive and significant effect on consumer interest in using Express Delivery Services at PT. Pos Indonesia Kendari City

Analisis Kinerja Saham Kepemilikan Asing dan Kepemilikan Nasional Sektor Perbankan di BEI Naim, Ifin
BUGIS : Journal of Business, Technology, & Social Science Vol 2 No 1 (2024): Bugis Journal
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) IBK Nitro

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Analisis Kinerja Saham Kepemilikan Asing dan Saham Kepemilikan Nasional Sektor Perbankan di Bursa Efek Indonesia. Tujuan penelitian ini adalah untuk meneliti perbandingan kinerja saham kepemilikan nasional dan saham kepemilikan asing sektor perbankan di Bursa Efek Indonesia tahun 2021-2023. Adapun metode analisis data yang digunakan adalah deskriptif komparatif dengan menggunakan rumus indeks sharpe untuk membandingkan kinerja saham antara saham kepemilikan nasional dan saham kepemilikan asing. Hasil penelitian menunjukkan bahwa saham kepemilikan asing memiliki nilai sharpe tinggi dibandingkan dengan saham kepemilikan nasional.

Analysis of Customer Satisfaction Using the End User Computing Satisfaction Approach Toward Users of Digital Post-Payment Application Gopay Later Sudirjo, Frans; Geertruida Bororing, Grace Martha; Harsono, Iwan; Widia Nurdiani, Tanti; Naim, Ifin
Jurnal Informasi dan Teknologi 2024, Vol. 6, No. 1
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v6i1.496

The purpose of this study is to identify and quantify the factors that affect consumers' satisfaction when they use pay later. This study uses a quantitative methodology. Researchers used questionnaires to get information. To pick 100 respondents from the research population, which was made up of pay later users who were actively using the service, the researchers used purposive selection approaches. Partial least squares structural equation modeling is the data analysis technique used in this study (PLS-SEM). The research findings indicated that there was a high degree of goodness and excellence in the data quality and the data outcomes acquired through the outer and inner models. All hypotheses tested in this study were accepted, indicating that the variables measured, such as content, accuracy, format, and ease of use, have a significant effect on the level of end-user satisfaction. Testing of the model structure also confirmed the acceptance of all hypotheses, with accuracy proven to have the greatest influence on ease of use. This research shows that the accuracy aspect of the use of a system or product has the most significant impact on user satisfaction. However, it is important to note that all variables, including content, format, and ease of use, also positively contribute and cannot be ignored. Therefore, even though accuracy has the greatest influence, the presence of all these factors remains an important aspect of analyzing customer satisfaction in this research.

PENGARUH HARGA DAN PROMOSI TERHADAP KEPUASAN KONSUMEN PADA PT. NISSAN KENDARI Naim, Ifin; Nursaadha Rajuddin, Wa Ode; Azis Muthalib, Dzulfikri
Journal Economics Technology And Entrepreneur Vol 2 No 02 (2023): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v2i02.678

Penelitian ini bertujuan untuk mengetahui dan menjelaskan pengaruh harga dan promosi terhadap kepuasan konsumen pada PT. Nissan Kendari. Populasi dalam penelitian ini adalah seluruh konsumen pada PT. Nissan Kendari. Sampel penelitian sebanyak 60 konsumen pada PT. Nissan Kendari. Penelitian ini menggunakan analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa: (1) Secara simultan terdapat pengaruh yang positif dan signifikan variabel harga dan promosi terhadap kepuasan konsumen pada PT. Nissan Kendari. (2) Harga berpengaruh positif dan signifikan terhadap kepuasan konsumen pada PT. Nissan Kendari. (3) Promosi berpengaruh positif dan signifikan terhadap kepuasan konsumen pada PT. Nissan Kendari.

Customer Relationship Management In The Digital Era To Enhance Customer Experience Through Technology Naim, Ifin; Rajuddin, Wa Ode Nursaadha; Ansyori, Ahmad
Transforma Jurnal Manajemen Vol. 2 No. 2 (2024): Transforma: Jurnal Manajemen
Publisher : Pascasarjana Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/tjm.v2i2.131

In the digital era, customer relationship management (CRM) has undergone a significant transformation with the advent of advanced technology that facilitates more effective interactions between companies and customers. Digital CRM allows companies to collect, analyze and utilize customer data in real-time, thereby offering a more personalized and relevant experience. Technologies such as artificial intelligence, big data and predictive analytics have played an important role in optimizing CRM strategies. Through the use of chatbots, automated personalization, and data analysis, companies can increase customer satisfaction and brand loyalty. Implementing digital CRM not only helps in understanding customer needs and preferences, but also enables companies to respond quickly and appropriately to changes in customer behavior. This study explores how digital technology has changed traditional CRM approaches and provided competitive advantages for companies. In addition, this research also highlights the challenges faced in implementing digital CRM, including issues of data privacy and information security. In conclusion, technology integration in CRM is the key to improving customer experience in the digital era, making interactions with customers more effective and efficient. Thus, companies that successfully adopt digital CRM can create stronger and more sustainable relationships with their customers.

PENGARUH HARGA DAN PROMOSI TERHADAP KEPUASAN KONSUMEN PADA PT. NISSAN KENDARI Naim, Ifin; Nursaadha Rajuddin, Wa Ode; Azis Muthalib, Dzulfikri
Journal Economics Technology And Entrepreneur Vol 2 No 02 (2023): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v2i02.678

Penelitian ini bertujuan untuk mengetahui dan menjelaskan pengaruh harga dan promosi terhadap kepuasan konsumen pada PT. Nissan Kendari. Populasi dalam penelitian ini adalah seluruh konsumen pada PT. Nissan Kendari. Sampel penelitian sebanyak 60 konsumen pada PT. Nissan Kendari. Penelitian ini menggunakan analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa: (1) Secara simultan terdapat pengaruh yang positif dan signifikan variabel harga dan promosi terhadap kepuasan konsumen pada PT. Nissan Kendari. (2) Harga berpengaruh positif dan signifikan terhadap kepuasan konsumen pada PT. Nissan Kendari. (3) Promosi berpengaruh positif dan signifikan terhadap kepuasan konsumen pada PT. Nissan Kendari.

PENGARUH PERKEMBANGAN TEKNOLOGI TERHADAP MINAT KONSUMEN MENGGUNAKAN JASA PENGIRIMAN EKSPRESS DI PT. POS INDONESIA KOTA KENDARI Nursaadha Rajuddin, Wa Ode; Azis Muthalib, Dzulfikri; Naim, Ifin
JIM : Journal Of International Management Vol 1 No 02 (2022): JIM : Journal Of International Management
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/jim.v1i02.502

This study aims to determine and examine the effect of technological developments on consumer interest in using Express Delivery Services at PT. Kendari City Post Indonesia. The population in this study is that this research will be limited by using the following criteria: (1) Consumers who make transactions at Express Delivery Services at PT. Pos Indonesia Kendari City, (2) Has been a consumer for more than 1 year. Sampling was carried out Sampling was carried out at PT. Pos Indonesia, Kendari City, with a total sample in this study of 60 respondents. Collecting data in this study is to use a questionnaire and documentation. Methods of Analysis Descriptive Statistical Analysis and Simple Linear Regression Analysis. The results of this study are: namely: technological developments have a positive and significant effect on consumer interest in using Express Delivery Services at PT. Pos Indonesia Kendari City

Pelatihan Manajemen dan Pemasaran UMKM di GRS Roti Bandung Mariani, Mariani; Arifin, Nurul; Patulak, Lucia Evianti; Lajaria, Ridha Taurisma; Indalestari, Wa Ode Dien; Naim, Ifin; Titop, Herman; Sudarsana, I Wayan; Jaenuddin, Arsyad; Aisyah, Nur; Farih, Muhamad; Suprianto, Ghalib; Rajuddin, Wa Ode Nursaadha
Journal Of Human And Education (JAHE) Vol. 4 No. 6 (2024): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i6.2088

Pelatihan manajemen dan pemasaran untuk UMKM GRS Roti Bandung bertujuan meningkatkan kapasitas manajerial dan strategi pemasaran untuk memperluas daya saing di pasar. Kegiatan pelatihan mencakup materi tentang manajemen bisnis, pemasaran digital, dan inovasi produk. Metode yang digunakan meliputi ceramah, diskusi kelompok, studi kasus, dan praktik langsung. Hasilnya menunjukkan peningkatan pemahaman peserta terhadap konsep manajemen dan pemasaran, serta kemampuan dalam menerapkan strategi digital untuk promosi produk. Evaluasi dan tindak lanjut pasca pelatihan membantu peserta mempertahankan pembelajaran dan menerapkan inovasi secara berkelanjutan. Dengan pelatihan ini, GRS Roti diharapkan dapat bersaing lebih baik di pasar lokal dan berkontribusi pada perekonomian UMKM di Bandung.

THE EFFECT OF SERVICE FAILURE AND SERVICE RECOVERY ON CUSTOMER SATISFACTION AT BANK SULTRA MAIN BRANCH KENDARI Azis Muthalib, Dzulfikri; Juharsah, Juharsah; Suleman, Nursaban Rommy; Naim, Ifin; Masse, Ambo
Journal Economics Technology And Entrepreneur Vol 4 No 01 (2025): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v4i01.1452

This study aims to analyze the simultaneous and partial effects of service failure and service recovery on customer satisfaction at Bank Sultra Main Branch Kendari. The research method used is quantitative with a multiple linear regression approach. Data were collected through questionnaires distributed to 73 respondents and analyzed using F-test, t-test, and coefficient of determination analysis. The results show that service failure and service recovery simultaneously have a significant effect on customer satisfaction. However, partially, only service recovery has a significant influence, while service failure does not show a significant impact. This indicates that customer satisfaction is more influenced by the bank's ability to manage and resolve service failures rather than the failures themselves. These findings support justice theory and previous literature emphasizing the critical role of service recovery in maintaining customer satisfaction.

Content Marketing and Customer Loyalty: The Role of Engagement in Culinary SMEs in the Digital Era Naim, Ifin; Rajuddin, Wa Ode Nursaadha
Accounting Profession Journal (APAJI) Vol. 7 No. 2 (2025): Accounting Profession Journal (APAJI)
Publisher : Program Studi Akuntansi Fakultas Ekonomi dan Bisnis Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study investigates the effect of content marketing on customer loyalty through the mediating role of customer engagement in the context of culinary MSMEs in the digital era. Using a quantitative approach and structural equation modeling (PLS-SEM) with data from 200 respondents, the results reveal that content marketing does not directly influence customer loyalty. However, it significantly impacts customer engagement, which in turn positively affects loyalty. Furthermore, customer engagement fully mediates the relationship between content marketing and loyalty. These findings highlight the critical role of engagement in transforming content strategies into long-term customer relationships. The study offers valuable implications for MSME practitioners aiming to optimize digital content to build loyalty.

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