Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Ekonomi Kreatif Jurnal Riset Manajemen dan Ekonomi
Heida Ifkari Safitri
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Content Marketing dan Electronic Word of Mouth Terhadap Loyalitas Konsumen Produk Lokal Kecantikan Dengan Brand Image Sebagai Variabel Mediasi Fuad Alfaridzi Setiawan; Heida Ifkari Safitri
Jurnal Manajemen dan Ekonomi Kreatif Vol. 2 No. 1 (2024): Januari : Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v2i1.293

Abstract

The familiar global market means that imported products are starting to put pressure on domestic products. The Indonesian cosmetics market is a special attraction for foreign manufacturers to trade their goods there. This needs to be a concern for local beauty producers to maintain the consumer loyalty they already have. The aim of this research is to determine customer loyalty towards local beauty products based on the influence of content marketing, electronic word of mouth, and brand image as mediating variables. This research is quantitative research. Sampling was carried out using a purposive sampling technique, and data collection was carried out using a questionnaire. The number of respondents studied was 200 respondents. The data analysis carried out was descriptive analysis (SPSS) and Structural Equation Model-Partial Least Square. 1) Content marketing has a positive effect on consumer loyalty; 2) Electronic word of mouth has a positive effect on consumer loyalty; 3) Content marketing has a positive effect on brand image; 4) Electronic word of mouth has a positive effect on brand image; 5) Brand image has a positive effect on consumer loyalty; 6) Content marketing indirectly influences consumer loyalty through brand image as a mediating variable; 7) Electronic word of mouth indirectly influences consumer loyalty through brand image as a mediating variable.
Rekrutmen Karyawan dan Kinerja Karyawan: Sistematik Tinjauan Literatur Heida Ifkari Safitri; Sopiah Sopiah
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 1 (2024): JANUARI : JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i1.1129

Abstract

The purpose of this analysis is to analyze employee recruitment and employee performance. This research uses the systematic literature review method. The data source obtained from Scopus was 313 for the 2019–2023 period, and we continued with the exclusion and inclusion criteria to obtain 46 journals that were reviewed. The results of this research state that digitalization technology makes the employee recruitment process easier, one of which is distributing advertisements on the company's official website. The recruitment system needs to have a good framework to attract quality employees. Employee performance is also influenced by individual and organizational factors; therefore, companies need to consider the age and experience factors of a prospective employee. The company's strategy for its employees is also very important to increase employee productivity.
Co-Authors Fuad Alfaridzi Setiawan Sopiah Sopiah