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All Journal Nivedana : Jurnal Komunikasi dan Bahasa Harmoni: Jurnal Ilmu Komunikasi Dan Sosial J-CEKI
Nindhiya Salma Haura
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Religion Arts Humanities Education Social Sciences

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Pemberdayaan Pesantren dalam Optimalisasi Kegiatan Komunikasi melalui Sosialiasi Pencegahan Perilaku Bullying di Kalangan Santri Pondok Pesantren Al-Bunyan Wina Puspita Sari; Muria Putriana; Asep Soegiarto; Abdul Kholik; Abyan Dwi Martha; Muhammad Reza Firdaus; Nindhiya Salma Haura
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 2 (2024): Juni : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i2.3182

Abstract

This study discusses the empowerment of Islamic boarding schools in optimizing communication activities through socialization of bullying behavior prevention among students of Al-Bunyan Islamic Boarding School. The focus of research is the role of pesantren as educational institutions that can significantly influence the character and behavior of students. Through the implementation of structured socialization programs, pesantren seeks to raise awareness of the negative impact of bullying and create a supportive and respectful environment. Qualitative methods were used in the study, including interviews, observation, and documentation, to evaluate the effectiveness of the initiative. The research findings show that targeted communication and socialization activities in the context of pesantren can effectively reduce the incidence of bullying, encourage positive interactions between students, and improve the overall welfare of students. This study emphasizes the importance of active involvement and tailored interventions in the educational environment to overcome and reduce bullying behavior as well as the use of digital media as an innovation in curriculum development.
PENGARUH BRAND AMBASSADOR CINTA LAURA TERHADAP BRAND IMAGE FORE COFFEE Nindhiya Salma Haura; Muria Putriana; Wina Puspita Sari; Nazwa Cendra Swari; Safiat Amaylia Putri; Nadia Zulmi; Yabes Edmund Macario Siburian; Kezia Revina Adelia Butarbutar
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 5 No. 3 (2024): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v5i3.1257

Abstract

This study investigates the impact of Cinta Laura's brand ambassador on Fore Coffee's brand image on Instagram, especially in the context of the rapidly growing coffee industry in Indonesia. As an agrarian country with a large population of coffee farmers, Indonesia faces intense competition in the coffee industry, forcing companies to implement effective marketing strategies. Involving brand ambassadors has become one of the commonly used strategies to strengthen brand image. In this study, simple random sampling techniques were used to ensure fair representation of the population of @fore.coffee's Instagram followers, which totaled 204k. A survey of 100 followers showed that Cinta Laura plays a key role in building Fore Coffee's positive image and has a strong influence through social media. The analysis results show that Cinta Laura's brand ambassador has a significant influence on Fore Coffee's brand image, with dimensions such as Visibility, Credibility, Attraction, and Power receiving high ratings. The t-test data shows a significant correlation between brand image and brand ambassador, with the correlation coefficient R confirming a very strong relationship. A total of 78.9% of brand image variables are influenced by brand Ambassadors, confirming Cinta Laura's vital role in increasing consumers' positive perceptions of Fore Coffee.
Perancangan Video Edukasi Bullying Di Kalangan Pesantren Wina Puspita Sari; Muria Putriana; Abyan Dwi Martha; M. Reza Firdaus; Nindhiya Salma Haura
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 5: Agustus 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i5.4566

Abstract

This research aims to design and develop educational videos about bullying among Islamic boarding schools using the Research and Development (R&D) method. Bullying is a serious problem that can have a negative impact on victims, especially in educational environments such as Islamic boarding schools. Therefore, effective educational efforts are needed to reduce and prevent bullying. The R&D method used in this study involves several main stages, namely needs analysis, design, development, implementation, and evaluation. The results of the study show that this educational video is effective in increasing students' awareness and understanding of bullying. This video also succeeded in inspiring positive attitude and behavior changes among students in dealing with and preventing bullying and can be applied in Islamic boarding schools to create a safer and harmonious educational environment.
Co-Authors Abyan Dwi Martha Aldri Frinaldi Asep Soegiarto Kezia Revina Adelia Butarbutar M. Reza Firdaus Muhammad Reza Firdaus Muria Putriana Nadia Zulmi Nazwa Cendra Swari Safiat Amaylia Putri Wina Puspita Sari Yabes Edmund Macario Siburian