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All Journal Almana : Jurnal Manajemen dan Bisnis Indonesian Research Journal on Education
Etty Zuliawati Zed
Universitas Pelita Bangsa, Indonesia
Religion Arts Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Social Sciences Other

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Does Entrepreneurship Education Matter for Students’ Business Success? The Mediating Role of Entrepreneurial Mindset Fiqih Maria Rabiatul Hariroh; Prasetyo Hari Sandi; Erin Soleha; Zulfa Zakiatul Hidayah; Etty Zuliawati Zed
Almana : Jurnal Manajemen dan Bisnis Vol 8 No 2 (2024): August
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v8i2.2538

Abstract

Over the recent past, entrepreneurship has become an increasingly popular topic. Many individuals are interested in becoming entrepreneurs and developing their businesses. However, not everyone has the skills to be a successful entrepreneur. There are several elements that can have an impact on business success, one of which is having an entrepreneurial mindset. The purpose of this paper is to determine the role of entrepreneurial mindset in mediating entrepreneurship education on student business success. The research data used is primary data by distributing questionnaires to respondents. The population in this study were students of the Faculty of Economics and Business Sciences, Pelita Bangsa University. The sample in this study was using Non-Probability Sampling. The sample used in this study were 100 respondents using the nonprobability sampling method, namely accidental sampling, which is a sampling technique based on chance, anyone who by chance / incidentally meets the researcher can be used as a sample if it is deemed that the person who happened to be met is suitable as a data source. In this study, the data analysis techniques used were descriptive analysis techniques and inferential analysis techniques using Partial Least Square (PLS) analyzers. According to the research results, entrepreneurship education and entrepreneurial mindset significantly affect students' business success.
Inovasi Pemasaran Produk Ramah Lingkungan pada Botol Minum Reusable untuk Generasi Milenial dan Generasi Z Etty Zuliawati Zed; Selvi Bayu Sari; Sandrina Malakiano; Andika Andika
Indonesian Research Journal on Education Vol. 5 No. 1 (2025): Irje 2025
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/irje.v5i1.2094

Abstract

Studi ini menunjukkan betapa pentingnya inovasi pemasaran dalam mendorong produk ramah lingkungan, terutama botol minum yang dapat digunakan kembali. Fokus utamanya adalah pada generasi milenial dan generasi Z, yang menjadi lebih sadar akan masalah kelestarian lingkungan dan menjadi agen perubahan. Penelitian ini menyelidiki metode pemasaran inovatif yang mencakup penggunaan media sosial, kerja sama dengan influencer, dan pengiriman pesan yang menekankan keberlanjutan. Temuan menunjukkan bahwa produk ramah lingkungan seperti botol minum yang dapat digunakan kembali dapat menarik perhatian generasi muda melalui desain yang menarik, proses produksi yang transparan, dan edukasi tentang manfaat produk. Inovasi pemasaran yang mengedepankan nilai moral dan elemen lingkungan terbukti efektif membangun loyalitas pelanggan dan mendorong perilaku konsumsi yang lebih bertanggung jawab terhadap lingkungan.
Co-Authors Andika Andika Erin Soleha Fiqih Maria Rabiatul Hariroh Prasetyo Hari Sandi Sandrina Malakiano Selvi Bayu Sari Zulfa Zakiatul Hidayah