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p-Index From 2020 - 2025
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All Journal Formosa Journal of Science and Technology (FJST)
Moh. Ilham
Program Doktor Ilmu Manajemen, Universitas Negeri Malang
Humanities Computer Science & IT Education Industrial & Manufacturing Engineering Social Sciences

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The Success of Viral Videos on YouTube as a Growth Driver for MSMEs (Micro, Small, and Medium Enterprises) Moh. Ilham; Sudarmiatin Sudarmiatin; Ludi Wishnu Wardana
Formosa Journal of Science and Technology Vol. 2 No. 11 (2023): November 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v2i11.6990

Abstract

Viral videos on YouTube have become an important source in the growth of Micro, Small and Medium Enterprises (MSMEs). This research aims to analyze 12 viral YouTube message videos with views above 1 million in the context of MSMEs (using the hashtag #UMKM). An in-depth literature review is used to understand the theoretical basis of the viral video phenomenon and how it can be an effective instrument in supporting MSME business growth. Research methods include analysis of video content, including elements that lead to virality, impact on brand awareness, and increased sales. The results of this research reveal important messages, such as creativity, emotional appeal, the use of appropriate keywords, and a positive impact on the growth of MSMEs.
Marketing Management Transformation: YouTube Video Analysis Approach Supporting MSMEs with Disabilities in Indonesia Moh. Ilham; Sudarmiatin Sudarmiatin
Formosa Journal of Science and Technology Vol. 3 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v3i5.9314

Abstract

This research presents a qualitative research method with an analytical approach to several videos on YouTube related to Marketing Management support for MSMEs for Persons with Disabilities in Indonesia. The research implementation method involves selecting relevant YouTube videos, content analysis, and preparing strategy recommendations. Also with the technique of selecting the 10 highest viewed videos after being filtered by 3 search hashtags, namely #Marketing #MSMEs #Disability. The results of this research reveal that there is still a small intensity in the number of viewers whose highest views are still below 1000, there is still a need for special assistance for MSMEs with disabilities, whether families or other parties, there is still a need for effective marketing strategies, and strengthening branding through social media, one of which is YouTube. The implications of this research are improving marketing strategies, strengthening supporting communities, visibility and accessibility of Disabled MSMEs, as well as increasing public acceptance of their products and services for Disabled MSMEs in Indonesia.
Co-Authors Ludi Wishnu Wardana Sudarmiatin