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All Journal TIN: TERAPAN INFORMATIKA NUSANTARA Journal of Management and Economics Research
Rafadi Khan Khayru
Universitas Sunan Giri, Surabaya
Aerospace Engineering Arts Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Social Sciences Veterinary Other

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Tinjauan Strategis: Pengaruh Keunggulan Kompetitif dan Orientasi Pasar terhadap Kinerja Bisnis UMKM dalam Konteks Pasar yang Kompetitif Didit Darmawan; Rahayu Mardikaningsih; Siti Nur Halizah; Arif Rachman Putra; Eli Retnowati; Misbachul Munir; Rafadi Khan Khayru; Eli Masnawati; Samsul Arifin
TIN: Terapan Informatika Nusantara Vol 3 No 10 (2023): March 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/tin.v3i10.4135

Abstract

This research aims to explore the influence of competitive advantage and market orientation on a company's business performance. The research method used in this research includes quantitative models. A sample consisting of 75 small business owners in Suranaya City representing their companies filled out the survey using predetermined measurements. Purposive sampling will be used for sampling requirements. The collected data was analyzed using various statistical techniques, including classical assumption testing, multiple linear regression, and hypothesis testing. The research results show that there is a significant positive relationship between competitive advantage and business performance. Companies that are able to develop competitive advantages in products, services, or costs tend to achieve better financial results than their competitors. Apart from that, market orientation also has a significant positive influence on business performance. Companies that focus more on understanding customers in depth and trying to meet their needs tend to have better business performance.
Studi Tentang Pengaruh Keunggulan Kompetitif dan Manajemen Sumber Daya Manusia Terhadap Kinerja Perusahaan Didit Darmawan; Eli Retnowati; Siti Nur Halizah; Fayola Issalillah; Rafadi Khan Khayru; Rommy Hardyansah; Arif Rachman Putra
Journal of Management and Economics Research Vol 1 No 3 (2023): August 2023
Publisher : Graha Mitra Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kunggulan kompetitif telah menjadi fokus utama bagi banyak organisasi yang ingin bertahan dan berkembang di lingkungan bisnis yang semakin kompetitif. Sementara itu, MSDM memainkan peran kunci sebagai pengelola tenaga kerja perusahaan dan memastikan bahwa sumber daya manusia digunakan secara efektif. Studi ini bermaksud untuk memriksa pengaruh antara kunggulan kompetitif dan manajemen sumber daya manusia (MSDM) dengan kinerja perusahaan. Metodologi penelitian ini melibatkan desain kuantitatif. Data dikumpulkan dari 90 karyawan sektor publik dan swasta di Kota Surabaya. Desain purposive sampling sebagai pengukuran pada teknik pengambilan sampel di studi ini. Analisis statistik dipergunakan sebagai evaluasi pengaruh diantara variabel-variabel ini. Hasil penelitian ini menunjukkan adanya pengaruh positif dan signifikan antara kunggulan kompetitif dan kinerja perusahaan. Kunggulan kompetitif, yang mencakup strategi bisnis, inovasi, dan pelayanan pelanggan, memiliki kemampuan untuk memberikan keunggulan yang bersaing kepada perusahaan dalam lingkungan pasar yang penuh persaingan. Kemudian hasil antara MSDM yang efektif dan kinerja perusahaan yang baik memberikan pengaruh secara signifikan. Keefisienan MSDM memberikan dukungan strategi bisnis terhadap kinerja perusahaan yang baik.
Co-Authors Arif Rachman Putra Didit Darmawan Eli Masnawati Eli Retnowati Fayola Issalillah Misbachul Munir Rahayu Mardikaningsih Rommy Hardyansah Samsul Arifin Siti Nur Halizah