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All Journal JRMSI - Jurnal Riset Manajemen Sains Indonesia Indonesian Marketing Journal Jurnal Bisnis Event Jurnal Administrasi Profesional
Ratri Kurniasari
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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ANALISIS LAPORAN KEUANGAN DALAM MENGUKUR KINERJA KEUANGAN PADA PT. BUKALAPAK Ratri Kurniasari; Riskon Ginting; Arizal Putra Pratama
Administratif Profesional Vol 4 No 1 (2023): Jurnal Administrasi Profesional
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/jap.v4i1.5816

Abstract

This study aims to analyze PT Bukalapak's financial performance for the period 2020 to 2022 by using financial ratios, namely the solvency ratio (debt to equity ratio), activity ratio (total assets turnover), and profitability ratio (return on assets). This type of research is descriptive research that relies on descriptive analysis and elaboration of PT Bukalapak's financial data. It was found that there was an increase in assets in 2021 which occurred due to additional capital from the sale of initial shares causing a decrease in the value of the Debt to Equity Ratio (DER) from 2020 to 2022. From Total Assets Turnover (TAT) there was a decrease in asset turnover in generating profit from 2020 to 2021 and an increase from 2021 to 2022. And the increased Return On Assets (ROA) value illustrates that PT Bukalapak's efforts to increase profit from income on asset management have increased.
Analisis Pengaruh CAR, NPL, LDR dan BOPO Terhadap Profitabilitas Bank Umum di Indonesia Tahun 2019-2022 Arizal Putra Pratama; Syamsurizal -; Ratri Kurniasari; Azwar -
Administratif Profesional Vol 4 No 1 (2023): Jurnal Administrasi Profesional
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/jap.v4i1.5852

Abstract

During the Covid-19 pandemic during 2020-2022, world economic conditions were uncertain, as were economic conditions in Indonesia. Government policies that limit people's activities to suppress the spread of the corona virus are a challenge for banks in Indonesia to carry out their functions as business entities that collect and distribute public funds. This study aims to examine the effect of CAR, NPL, LDR, and BOPO ratios on the profits of commercial banks in Indonesia during 2019-2022. In that year, conditions before the pandemic can be seen, namely 2019, until the provisions on community activity restrictions are lifted, namely 2022. One of the indicators in assessing bank performance is by analyzing the condition of the bank's financial statements. Analysis of financial statements is carried out by analyzing financial ratios that will affect the achievement of profits from a bank. Profit is the main goal of all business activities carried out by banks. During 2019-2022, the profits of commercial banks in Indonesia experienced a decline during the first year that the Covid-19 pandemic hit Indonesia. However, in the following years, banks in Indonesia can adapt and succeed in increasing their profits every year, until 2022
Dampak Jumlah Kunjungan Wisatawan Nusantara terhadap Pendapatan Asli Daerah Kota Bogor Anggraini, Asterina; Firman Syah; Ratri Kurniasari
Bisnis Event Vol. 5 No. 19 (2024): Jurnal Bisnis Event
Publisher : Program Studi MICE, Jurusan Administrasi Niaga, Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/bev.v5i19.6857

Abstract

The tourism sector is a sector that has the potential to be developed as a source of regional income. As one of the sources of income, tourism is influenced by the number of tourists. The progress of the tourism sector in an area is highly dependent on the number of tourists who visit. The number of tourists will bring income to the area they visit. This study aims to determine the influence of the number of domestic tourist visits on the original income of Bogor City. This study uses a quantitative approach with a simple linear regression analysis method. The result of the study is that the number of domestic tourist visits has a significant positive influence on the PAD of Bogor City. The number of domestic tourist visits has a significant influence of 87% on the PAD of Bogor City. One of the government effort is to expand tourism activities such as entertainment, sports, camps, and competitions to increase the number of tourist visits so that it will increase the PAD of Bogor City.
ANALYSIS OF CAPITAL BUDGETING PROJECTIONS IN MAKING FUNDING INVESTMENT CONSIDERATIONS AT PT NUSKAINO Pandu Kameswara; Ratri Kurniasari; Titik Purwinarti
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 16 No. 1 (2025): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JRMSI.016.1.4

Abstract

PT NUSKAINO currently needs funding of IDR 5 billion through a crowdfunding funding system, however, PT NUSKAINO does not yet have ideal capital budgeting projections and risk analysis. Therefore, this research aims to test the feasibility of considering funding investment projects using the capital budgeting method along with risk analysis based on groupings of economic conditions. The research methodology used in this research is a mixed method, which involves collecting quantitative and qualitative data, integrating two forms of data, and using different designs that can include philosophical assumptions and theoretical frameworks. The results of the research show that by using capital budgeting calculation techniques, when economic conditions are stable, funding investment activities are feasible. Meanwhile, when economic conditions are weak, investment in financing activities is not feasible. Then, when economic conditions are strong, funding investment activities are feasible. The analysis that has been carried out shows that the use of the capital budgeting method can provide good benefits for companies in making investment considerations so that they do not take the wrong steps in the future. Moreover, simulating the economic conditions that will occur could be a wise step for PT NUSKAINO in considering investment funding using the crowdfunding funding system.
Strategi Pemasaran Digital Menggunakan Metode SOSTAC untuk Meningkatkan Engagement Rate Akun Instagram @sahabat.petani [Digital Marketing Strategy Using the SOSTAC Method to Increase the Engagement Rate of Instagram Accounts @sahabat.petani] Fernandi, Muhammad; Restu Jati Saputro; Iis Mariam; Ratri Kurniasari
Indonesian Marketing Journal Vol. 5, No. 2, September 2025
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/imj.v5i2.10208

Abstract

This study aims to analyze the digital marketing strategy implemented by the Instagram account @sahabat.petani, managed by PT Pupuk Indonesia (Persero), to increase its engagement rate as a key social media performance indicator. The research employs a descriptive qualitative approach with a case study method, using data obtained through interviews, observations, documentation, and literature review. The strategic analysis is conducted using the SOSTAC framework, which includes Situation, Objectives, Strategy, Tactics, Action, and Control. The findings indicate that the account’s engagement rate is still low, at 0.63%, which is below the industry average. Several contributing factors include the absence of a dedicated social media team, inconsistent content uploads, limited interaction with followers, restricted digital marketing budget, and technical barriers due to location differences between the content team and sources. The proposed strategy involves consistent content scheduling, collaboration with agricultural influencers, and targeted educational campaigns. As a result, the engagement rate improved to 4.17% in May 2025. Based on SWOT analysis and the IE Matrix, the recommended strategy is a growth strategy using the SO (Strength–Opportunity) approach—leveraging internal strengths to seize external opportunities. This strategy has proven effective in increasing the engagement rate and enhancing audience interaction on the @sahabat.petani Instagram account. Abstrak Bahasa Indonesia: Penelitian ini bertujuan untuk menganalisis strategi pemasaran digital yang diterapkan oleh akun Instagram @sahabat.petani milik PT Pupuk Indonesia (Persero) dalam meningkatkan engagement rate sebagai indikator kinerja media sosial. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan studi kasus, di mana data diperoleh melalui wawancara, observasi, dokumentasi, dan studi literatur. Analisis strategi dilakukan menggunakan metode SOSTAC yang terdiri dari Situation, Objectives, Strategy, Tactics, Action, dan Control. Hasil penelitian menunjukkan bahwa engagement rate akun masih rendah yaitu 0,63%, di bawah rata-rata industri pupuk. Beberapa faktor utama penyebabnya adalah belum adanya tim khusus media sosial, unggahan konten yang tidak konsisten, kurangnya respons admin terhadap audiens, keterbatasan anggaran digital marketing, serta kendala teknis akibat perbedaan lokasi antara tim dan sumber konten. Strategi yang dirumuskan meliputi penjadwalan konten secara konsisten, kolaborasi dengan influencer, dan kampanye edukatif. Hasilnya, engagement rate meningkat menjadi 4,17% pada bulan mei 2025. Berdasarkan analisis SWOT dan Matriks IE, strategi yang disarankan adalah strategi pertumbuhan (growth strategy) dengan pendekatan SO (Strength–Opportunity), yaitu mengoptimalkan kekuatan internal untuk memanfaatkan peluang eksternal. Strategi ini terbukti efektif meningkatkan engagement rate dan mengoptimalkan interaksi audiens di akun Instagram sahabat.petani.
Co-Authors Anggraini, Asterina Arizal Putra Pratama Azwar - Fernandi, Muhammad Firman syah Iis Mariam Pandu Kameswara Restu Jati Saputro Riskon Ginting Syamsurizal - Titik Purwinarti