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All Journal BISNIS: Jurnal Bisnis dan Manajemen Islam EQUILIBRIUM Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri JEM17: Jurnal Ekonomi Manajemen JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi JAIM (Jurnal Abdi Masyarakat) Jurnal Penelitian Manajemen Terapan (Penataran) Diversity Logic Journal Multidisciplinary RISK : Jurnal Riset Bisnis dan Ekonomi
Afif Nur Rahmadi, Afif Nur
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Pengaruh E-WOM, Brand Image dan Brand Trust Terhadap Keputusan Konsumen (Studi Kasus Pada Lembaga Kursus Fajar English Course Pare-Kediri) Ruhamak, Muhammad Dian; Rahmadi, Afif Nur
BISNIS Vol 7, No 2 (2019): Bisnis: Jurnal Bisnis dan Manajemen Islam
Publisher : Fakultas Ekonom dan Bisnis Islam Institut Agama Islam Negeri (IAIN) Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v7i2.6160

Abstract

This study aims to determine the effect of e-wom variables, brand image and brand trust on consumer decisions in institutions of the English course pare-kediri dawn courses. The population in this study were all consumers of English course dawn courses in August-September 2019 of 89 respondents, because less than 100 then the whole was taken to be sampled. Methods of data analysis using the validity and reliability of the questionnaire, multiple regression analysis, f and t test and the coefficient of determination. From the test results obtained e-wom variables, brand image and brand trust simultaneously have a positive and significant effect on consumer decisions with a value of fcount 41.919> 2.71 (fcount) and a significance value of 0.000. Partially e-wom and brand image have a positive and significant effect on consumer decisions with a tcount of 3.795> 1.99, 5.714> 1.99 and a significance of 0.000. While brand trust is negative and does not have a significant effect on consumer decisions with consumer values, this is based on test results that show a t-value of -1.625 <ttable 1.99 and a significance value of 1.08. Brand image has the most dominant influence on consumer decisions because it has the most influence.
PENGARUH WORD OF MOUTH, CITRA DESTINASI DAN BRAND IMAGE TERHADAP KEPUTUSAN KONSUMEN DALAM MEMILIH LEMBAGA KURSUS BAHASA ARAB DI KOTA PARE - KEDIRI Ruhamak, Muhammad Dian; Rahmadi, Afif Nur
EQUILIBRIUM Vol 7, No 1 (2019): EQUILIBRIUM
Publisher : Prodi Ekonomi Syariah Pascasarjana IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/equilibrium.v7i1.8066

Abstract

This study aims to determine how much influence word of mouth, destination image and brand image have on consumer decisions. The population in this study were consumers, namely students who carried out Arabic language courses in the city of Pare, Kediri, as many as 81 respondents, because the population was less than 100, all of them were taken so this research is also called a census research. Sampling using non-probability sampling techniques. Data collection techniques used interviews, literature studies and questionnaires, while for data analysis using the validity and reliability of the questionnaire items, multiple linear regression analysis and proving hypotheses and drawing conclusions, were used, partial hypothesis testing with T test, simultaneous hypothesis testing with F test and the coefficient of determination. The test results show that Word of Mouth has a significant effect on consumer decisions, as evidenced by the results of sig.0.007 <0.05 and t count (2.772)> t table (1.98). Destination image has a significant effect on Consumer Decisions, as evidenced by the results of sig.0.002 <0.05 and t arithmetic (3.183)> t table (1.98). Brand Image has an effect on Consumer Decisions, as evidenced by the results with sig. 000 <0.05 and t count (9,517)> t table (1.98). Brand Image has the most dominant influence on Consumer Decisions, as evidenced by the results of the greatest calculation value of the other variables.Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh word of mouth, citra destinasi dan brand image terhadap keputusan konsumen. Populasi dalam penelitian ini adalah konsumen yaitu pelajar yang melaksanakan kegiatan kursus Bahasa arab di kota pare kabupaten Kediri sejumlah 81 orang responden, oleh karena jumlah populasi kurang dari 100 maka diambil seluruhnya sehingga penelitian ini juga disebut sebagai penelitian sensus. Pengambilan sampel menggunakan teknik non-probability sampling. Teknik pengumpulan data menggunakan wawancara, studi pustaka serta kuesioner, sedangkan untuk analisis data menggunakan uji validitas dan reliabilitas item kuesioner, analisis regresi linear berganda dan pembuktian hipotesis dan penarikan kesimpulan, digunakan, uji hipotesis secara parsial dengan Uji T, hipotesis secara simultan dengan Uji F serta koefisien determinasi. Hasil pengujian menunjukkan bahwa Word of Mouth berpengaruh signifikan terhadap Keputusan Konsumen, dibuktikan dengan hasil sig.0,007< 0,05 dan t hitung (2,772)> t table (1,98). Citra destinasi berpengaruh signifikan terhadap Keputusan Konsumen, dibuktikan dengan hasil sig.0,002<0,05 dan t hitung(3,183)>t tabel(1,98). Brand Image berpengaruh terhadap Keputusan Konsumen, dibuktikan dengan hasil dengan sig.0,000<0,05 dan t hitung(9,517)>t table (1,98). Brand Image berpengaruh paling dominan terhadap Keputusan Konsumen, dibuktikan dengan hasil nilai perhitungan yang paling besar dari variabel lainnya.
The Influence of Product Quality and Digital Marketing on Customer Loyalty in Coffee Bean Products at Titik Tuju Kediri Rahmadi, Afif Nur; Sudarmiatin; Wardana, Ludi Whisnu
RISK : Jurnal Riset Bisnis dan Ekonomi Vol. 4 No. 2 (2023): November 2023
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/risk.v4i2.5206

Abstract

This research aims to determine the influence of product quality and digital marketing partially and simultaneously on customer loyalty to coffee bean products at Point Tuju Kediri. The population in this study were customers who bought coffee bean products, with a sample of 96 respondents. The sampling technique is to use Non-Probability Sampling. This research focuses on marketing issues, especially to determine how much influence product quality and digital marketing have on loyal customers. Based on the results of the study And analysis, we can conclude that Product quality significantly affects customer loyalty to coffee bean products in Point Tuju Kediri, and digital marketing partially has no effect on customer loyalty. Product quality and digital marketing simultaneously significantly affect customer loyalty to coffee bean products in Point Tuju Kediri.
CONVENIENCE PERCEPTION AND SECURITY ON INTEREST OF MSMEs IN USING QRIS Rahmadi, Afif Nur; Hermawan, Agus; Putra, Yudiarto Perdana
DIVERSITY Logic Journal Multidisciplinary Vol. 2 No. 2 (2024): September: Diversity Logic Journal Multidisciplinary
Publisher : SYNTIFIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61543/div.v2i2.81

Abstract

Background. Global relations have become endless blessings? of progress technology information and communication, which have changed the economy, culture, and society in a way fast. System Service Provider Payment (PJSP) and Bank Indonesia have developed QRIS, one of which types non- non-cash payments, to reduce time and energy by replacing cash as a tool payment. With progress fast in system process technology payment, type cash payments become more efficient. Research Purpose. To know the impact of perception convenience use and security using QRIS against Micro, Small, and Medium Enterprises (MSMEs) actors. Research Methods. With the use approach quantitative research using the SEM-PLS method. Analyzed variables in the study. Research data was obtained through collected primary data through spread questionnaire and secondary data. The research sample consists of 55 respondents selected through a purposive sampling technique, with existing criteria for Micro, Small, and Medium Enterprises (MSMEs) using QRIS Findings. Convenience use has a significant impact on positive intention using QRIS. security own impact significant and positive intention using QRIS. Research R-Square value This of 0.805 which means 80.5% variance intention using QRIS can explained by the variables studied, while 19.5% is caused by other factors that aren’t used in this study. Perceived security appears as a dominant influential significant to intention use of QRIS, with a total impact highest of 0.699 compared with convenience. Conclusion. Convenience and security are influential and significant to use QRIS if respondents in each indicator question have a positive relationship to the decision to use QRIS.
VILLAGE POTENTIAL THROUGH MSMES IN MANGUNREJO VILLAGE, NGADILUWIH DISTRICT, KEDIRI DISTRICT Rahmadi, Afif Nur; Imam Mukhlis; Yudiarto Perdana Putra
JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol. 6 No. 02 (2023): JIMEK
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jimek.v6i02.5257

Abstract

A village is a legal community unit that has the authority to regulate and manage government affairs, the interests of the local community based on community initiatives, origin rights, and/or traditional rights that are recognized and respected in the government system of the Unitary State of the Republic of Indonesia. The subjects of this research were the community, community leaders and government officials in Mangunrejo Village, Ngadiluwih District, Kediri Regency. The conclusion that can be drawn from the research above is that SMEs in Mangunrejo Village need assistance with a total of 79 SMEs and there is a lack of product development and distribution training for SMEs in Mangunrejo Village, Kediri Regency.  
The Influence of Flash Sales and Free Shipping on Shopee on Impulsive Buying Among Gen Z in Nganjuk Regency Wijianto, Hafid Syahromi; Djunaidi, Djunaidi; Rahmadi, Afif Nur
JEM17: Jurnal Ekonomi Manajemen Vol 9 No 2 (2024)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jem17.v9i2.10899

Abstract

This study aims to examine the influence of flash sales and free shipping vouchers on impulsive buying on Shopee among Generation Z in Nganjuk Regency. The background of this research is the high online shopping activity among Generation Z, which is influenced by e-commerce promotions. This study uses a quantitative design with a survey method. The subjects of the research are Generation Z in Nganjuk Regency who have an income and frequently use the Shopee application. The data collection instrument is a questionnaire distributed online via Google Forms. Data analysis techniques include validity tests, reliability tests, classical assumption tests, and multiple linear regression analysis conducted with SPSS 25. The results of the study show that flash sales and free shipping vouchers have a significant influence on impulsive buying. The conclusion of this research is that promotional strategies such as flash sales and free shipping vouchers can increase impulsive purchases among Generation Z. This study provides insights for e-commerce businesses in designing effective marketing strategies to attract young consumers. Keywords:Flash Sale, Free Shipping, and Impulse Buying.
ANALISIS MOTIVASI ECOPRENEUR DALAM MENCIPTAKAN GREEN ECONOMY PADA UMKM DESA WISATA JAMBU KEDIRI Putri, Diva Ayu Sagita; Dewandaru, Bothy; Rahmadi, Afif Nur
Jurnal Penelitian Manajemen Terapan (PENATARAN) Vol. 9 No. 2 (2024)
Publisher : Program Studi Manajemen STIE Kesuma Negara Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Potensi ekonomi hijau yang dikembangkan oleh ecopreneur merupakan kegiatan yang mengarah pada kelestarian lingkungan hidup. Motivasi yang dimiliki oleh pelaku ecopreneur menciptakan kegiatan yang ramah lingkungan dan menciptakan inovasi dalam bisnis berkelanjutan. Penelitian ini bertujuan untuk menganalisis motivasi yang dimiliki oleh desa wisata jambu untuk mencapai green economy serta hambatan dan strategi yang terdapat pada desa wisata ini. Hasil dari penelitian ini diketahui bahwa moto dan prinsip yang dimiliki oleh desa wisata jambu mampu menjadikan desa wisata ini terus berkembang. Sementara itu hambatan yang terjadi yaitu mengenai kurangnya teknologi untuk mengatasi cuaca dan musim buah yang tidak menentu. Inovasi-inovasi dan konsistensi juga dikembangkan dalam desa wisata jambu ini agar semakin berkembang dan dikenal oleh masyarakat luar. Kata kunci: Desa Wisata, Ecopreneur, dan Green Economy.
Analysis Customer Relationship Management (CRM) for increase Competitive Advantage in Water Tourism “ Jiput ” Kediri City Rahmadi, Afif Nur; Sandi Eka Suprajang; Alma Hariyati; Yulia Kristina
RISK : Jurnal Riset Bisnis dan Ekonomi Vol. 5 No. 1 (2024): Mei
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/risk.v5i1.6179

Abstract

T he purpose of this study is to evaluate the implementation of a CRM system can improve the visitor experience through personalization of service, rapid response to feedback, and better relationship management . Analyzing and describing Customer Relationship Management ( CRM ) can help in increasing Competitive Advantage in Water Tourism " Source Jiput . Research This using a qualitative descriptive approach and this approach emphasizes on detailed exploration and description of experiences and perspectives related to the implementation of CRM in Jiput Water Tourism. Data analysis uses data triangulation, where data triangulation is to cross-check and validate the results between one data and another data, both from secondary and primary data obtained in the field to be compared from selected data sources, then organized, analyzed, and concluded. From the results discussion the found that social media or digital marketing can used For promote and introduce A place tour for CRM manager is very necessary For manage tourists , so that traveler do visit back . Further support and mentoring are needed to ensure that each member can carry out their role effectively and show that Sumber Jiput is one of the most well-known tourist destinations in Kediri
PENGARUH BANTUAN MODAL DAN PEMBINAAN PEMERINTAH TERHADAP PENDAPATAN USAHA MIKRO KECIL DAN MENENGAH (UMKM) DI KECAMATAN MOJOROTO KOTA KEDIRI Zalviana, Ridha; Rahmadi, Afif Nur; Heryanto, Budi
Jurnal Penelitian Manajemen Terapan (PENATARAN) Vol. 10 No. 1 (2025)
Publisher : Program Studi Manajemen STIE Kesuma Negara Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Potensi ekonomi hijau yang dikembangkan oleh ecopreneur merupakan kegiatan yang Penelitian ini bertujuan untuk mengetahui pengaruh bantuan modal dan pembinaan pemerintah terhadap pendapatan usaha mikro, kecil, dan menengah (UMKM) di Kecamatan Mojoroto, Kota Kediri. Penelitian ini menggunakan metode kuantitatif dengan data primer dan sekunder. Data dikumpulkan melalui observasi lapangan serta penyebaran angket secara online dan lapangan kepada 98 responden yang merupakan pelaku usaha mikro, kecil, dan menengah (UMKM) di Kecamatan Mojoroto, Kota Kediri. Alat uji dalam penelitian ini meliputi uji asumsi klasik, analisis regresi linear berganda, koefisien determinasi, uji t, dan uji F yang diolah menggunakan SPSS 22. Hasil penelitian menunjukkan bahwa nilai signifikansi pengaruh X1 terhadap Y adalah sebesar 0,000 < 0,05, dan pengaruh X2 terhadap Y adalah sebesar 0,000 < 0,05. Secara simultan, pengaruh X1, X2, dan X3 terhadap Y adalah sebesar 0,000 < 0,05. Hasil penelitian ini mengindikasikan bahwa bantuan modal memiliki pengaruh positif dan signifikan terhadap pendapatan usaha mikro, kecil dan menengah di Kecamatan Mojoroto, Kota Kediri. Demikian pula, pembinaan pemerintah berpengaruh positif dan signifikan terhadap pendapatan usaha mikro, kecil, dan menengah di Kecamatan Mojoroto, Kota Kediri. Secara keseluruhan, bantuan modal dan pembinaan pemerintah secara bersama-sama memiliki pengaruh positif dan signifikan terhadap pendapatan usaha mikro, kecil, dan menengah (UMKM) di Kecamatan Mojoroto, Kota Kediri.
MENGGALI POTENSI DESA MANGUNREJO, KECAMATAN NGADILUWIH, DI KABUPATEN KEDIRI DALAM PERENCANAAN MENINGKATKAN KESEJAHTERAAN Rahmadi, Afif Nur; Andarini, Marwita; Lucia, Lediyana; Widyawati, Rita
Jurnal Abdi Masyarakat Vol. 8 No. 2 (2025): Jurnal Abdi Masyarakat Mei 2025
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jaim.v8i2.6713

Abstract

Program Pengabdian kepada Masyarakat (PkM) ini bertujuan untuk menggali dan mengembangkan potensi Desa Mangunrejo, Kecamatan Ngadiluwih, Kabupaten Kediri, guna meningkatkan kesejahteraan masyarakat. Permasalahan utama mitra meliputi kebingungan dalam mengidentifikasi potensi desa serta kurangnya promosi hasil desa kepada masyarakat luas. Kegiatan dilaksanakan melalui koordinasi, diskusi, pendampingan, serta pelatihan yang berfokus pada pemanfaatan media sosial untuk promosi potensi desa. Hasil kegiatan menunjukkan identifikasi potensi di sektor pertanian, kerajinan, dan pariwisata, yang kemudian ditindaklanjuti dengan pelatihan pertanian berkelanjutan, peningkatan kualitas kerajinan, serta kewirausahaan berbasis digital marketing. Selain itu, terdapat usulan peningkatan infrastruktur dan kolaborasi antara pemerintah desa, masyarakat, serta pihak universitas. Kegiatan ini memberikan dampak positif berupa meningkatnya kapasitas sumber daya manusia, promosi potensi desa, serta peluang pengembangan ekonomi lokal. Ke depan, diperlukan penguatan strategi pemasaran, pelatihan lanjutan, dan kerjasama dengan berbagai institusi eksternal agar pemberdayaan masyarakat Desa Mangunrejo semakin berkelanjutan.
Co-Authors Agus Hermawan Alma Hariyati Andarini, Marwita Bothy Dewandaru Budi Heryanto Diana Ambarwati Djunaidi Djunaidi Imam Mukhlis Lucia, Lediyana Muhammad Dian Ruhamak Nuril Aulia Munawaroh Putri, Diva Ayu Sagita Ramadhan, Tri Sugiarti Sandi Eka Suprajang Sudarmiatin Wardana, Ludi Whisnu Widyawati, Rita Wijianto, Hafid Syahromi Yudiarto Perdana Putra, Yudiarto Perdana Yulia Kristina Zalviana, Ridha