Garuda - Garba Rujukan Digital

Pemanfaatan E-Commerce dalam Pemasaran Hasil Pertanian: Kelebihan dan Tantangan di Era Digital Dyan Triana Putra; Idam Wahyudi; Rissa Megavitry; Asep Supriadi
Jurnal Multidisiplin West Science Vol 2 No 08 (2023): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v2i08.590

Pemanfaatan e-commerce dalam pemasaran produk pertanian telah mengubah lanskap agribisnis di era digital. Penelitian ini menggunakan pendekatan analisis bibliometrik untuk mengeksplorasi kelebihan dan tantangan yang disajikan oleh e-commerce dalam pemasaran pertanian. Analisis ini menarik wawasan dari beragam koleksi artikel akademik, makalah konferensi, dan publikasi ilmiah. Kelompok penelitian utama diidentifikasi melalui co-authorship, co-citation, dan jaringan co-occurrence kata kunci. Hasilnya menggarisbawahi sifat multidisiplin lapangan, yang mencakup tema-tema seperti adopsi, UKM, kepercayaan, pemasaran digital, dan inovasi. Kutipan terkemuka dan karya mani, termasuk "Difusi Inovasi" oleh Rogers et al. dan "Manajemen Pemasaran: Perspektif Asia Selatan" oleh Kotler, memberikan pengetahuan dasar. Analisis ini juga menyoroti kata kunci yang sering berulang, seperti "Perdagangan," menekankan sentralitas transaksi digital, dan "Adopsi," menandakan integrasi strategi e-commerce. Selain itu, kata kunci dengan kemunculan yang lebih sedikit, seperti "Media Sosial" dan "Sumber Daya," menjelaskan aspek-aspek wacana yang bernuansa. Temuan ini berkontribusi pada peningkatan pemahaman tentang dampak e-commerce pada pemasaran pertanian, menawarkan wawasan untuk agribisnis, pembuat kebijakan, dan peneliti.

The Impact of Artificial Intelligence (AI) on Marketing Strategy Asep Supriadi
Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 1 (2024): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/pspbtk28

This research explores the impact of artificial intelligence (AI) on marketing strategy with a focus on contextual understanding of consumers, increasing operational efficiency, better personalization of content, decision-making effectiveness, and the need for integration with expertise. Through systematic literature analysis, this research identifies the positive potential and challenges faced by companies in adopting AI technology in their marketing strategies. The results provide deep insight into how the integration of artificial intelligence can shape modern marketing and deliver significant benefits.

Customer Engagement in the Digital Age Asep Supriadi
Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 2 (2024): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/fsaazw60

This research explores the factors that influence customer engagement in the digital era, with a focus on digital service quality, activity on social media, user experience, personalization of content, responsiveness and speed of service, and adoption of interactive features. Through systematic literature analysis, research findings show that these factors have a significant impact on customer engagement levels. Companies that are able to pay attention to and optimize these aspects in their marketing and customer relationship strategies tend to achieve higher customer engagement. The practical implication of this research is that it is important for companies to prioritize providing satisfying and relevant customer experiences in an ever-evolving digital environment. Additionally, there is still room for further research in understanding the dynamics of customer engagement in an ever-changing digital context.

Analisis Pengaruh Citra Destinasi Wisata, Social Media Marketing dan Fasilitas Wisata terhadap Minat Mengunjungi Wisata di Indonesia Nia Rifanda Putri; Fauza Afni; Asep Supriadi; Fina Amalia Masri; Edi Rahmat Taufik
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 7 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i7.4179

The development of tourism in Indonesia is currently increasingly rapid. The development of the tourism sector provides benefits to many parties, including government, society and the private sector. This is because tourism is a sector that is considered profitable to develop as a promising asset for the surrounding community and the government. This research is quantitative research. This research aims to determine the destination image, social media marketing and tourist facilities that influence interest in visiting tourism in Indonesia. The population and sample in this research were tourist visitors spread across Indonesia and there were 150 respondents. Analysis techniques using SPSS. The results of this research have found that destination image, social media marketing and tourist facilities influence interest in visiting tourism in Indonesia.

Analysis of Market Segmentation and Targeting on Market Growth Mediated by Marketing Ability on Android Products in Banten Asep Supriadi
West Science Business and Management Vol. 1 No. 05 (2023): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v1i05.430

This research delves into the Android product market in Banten, aiming to analyze the interplay between market segmentation, targeting strategies, marketing ability, and market growth. A sample of 287 participants provided insights into demographic characteristics, technology adoption patterns, and income levels. Employing Structural Equation Modeling with Partial Least Squares (PLS-4), the study revealed significant direct effects of market segmentation and targeting strategies on market growth. Marketing ability emerged as a crucial mediator, indicating its pivotal role in translating segmentation and targeting efforts into tangible market outcomes. The model demonstrated a strong fit, supported by high goodness-of-fit and normed fit indices. R² and Q² metrics underscored the model's explanatory power and predictive relevance for market growth. The findings offer actionable insights for businesses, emphasizing the importance of tailored strategies and the enhancement of marketing capabilities for sustained market growth.

Analysis of the Application of Operational Management in Manufacturing Companies in Bandung City: The Effect of Production Efficiency, Product Innovation, and Customer Satisfaction on Financial Performance Bambang Dwi Suseno; Efendi Sugianto; Eva Purnamasari; Asep Supriadi
West Science Journal Economic and Entrepreneurship Vol. 1 No. 11 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i11.354

The operational management of manufacturing companies in Bandung City plays a pivotal role in shaping their financial performance. This quantitative research aimed to analyze the implementation of operational management, with a focus on production efficiency, product innovation, and customer satisfaction, and their effects on financial performance. Structural Equation Modeling (SEM) with Partial Least Squares (PLS) was employed to assess these relationships. The research involved a sample of 130 manufacturing companies, spanning various sizes. The study found robust support for the following hypotheses: production efficiency positively influences financial performance, product innovation has a positive impact on financial performance, higher customer satisfaction is associated with improved financial performance, and there are significant interdependencies among production efficiency, product innovation, and customer satisfaction, collectively affecting financial performance. The findings emphasize the need for a holistic approach to operational management, innovation, and customer-centric strategies in manufacturing companies. These results provide valuable insights for managers and policymakers in Bandung City, offering practical recommendations for enhancing financial performance in the manufacturing sector.

Exploring the Role of Influencer Marketing and Word of Mouth on Purchasing Decisions with Consumer Trust as a Moderating Variable: Quantitative Analysis Study on E-Commerce Market in Banten Province, Indonesia Asep Supriadi
West Science Journal Economic and Entrepreneurship Vol. 1 No. 09 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i09.429

This study explores the complex relationships between word-of-mouth, customer trust, influencer marketing, and their combined effects on buying decisions in Banten's e-commerce markets. Data from 195 online shoppers were examined using Structural Equation Modelling with Partial Least Squares (SEM-PLS). The study finds a strong correlation between consumer trust, word-of-mouth, influencer marketing, and purchase decisions. One key component that emerged was consumer trust, which moderated the impact of word-of-mouth and influencer marketing on purchase decisions. The results provide useful information for companies looking to maximize marketing plans in the particular setting of Banten's e-commerce environment.

PERILAKU PEMBELIAN MAKANAN DAN MINUMAN HALAL DI INDONESIA OLEH MILENIAL MUSLIM DENGAN NIAT MEMBELI SEBAGAI MODERASI Mohammad Gifari Sono; Degdo Suprayitno; Eva Yuniarti Utami; Asep Supriadi; Musran Munizu
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13325

Abstrak Perilaku membeli yang dilakukan konsumen merupakan akibat yang timbul dari minat membeli dan keputusan pembelian dimasa yang akan datang akan dipengaruhi oleh niat membeli. Dalam perkembangannya, sikap terhadap perilaku konsumen ditentukan oleh keyakinan. Penelitian ini bertujuan untuk mengetahui pengaruh kesadaran halal dan sikap terhadap perilaku pembelian dengan niat membeli sebagai moderasi. Analisis saat ini menggunakan pendekatan kuantitatif. Hasil penelitian ini telah menemukan bahwa sikap berpengaruh terhadap perilaku pembelian. Niat membeli sebagai moderasi mampu memoderasi kesadaran halal dan sikap terhadap perilaku pembelian. Namun kesadaran halal tidak berpengaruh terhadap perilaku pembelian dalam penelitian ini. Kata Kunci: Perilaku Pembelian, Kesadaran Halal Dan Sikap, Niat Membeli

Digital Transformation in Operational Management: A Systematic Review of Current Trends and Practices Asep Supriadi; Ana Susi Mulyani
Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 3 (2024): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/07xvt585

This research investigates the impact of digital transformation technologies, including artificial intelligence (AI), Internet of Things (IoT), and big data, on operational decision making in the context of operational management. Through a comprehensive literature analysis, this research presents findings from studies that reveal the important role of digital technology in increasing operational efficiency, improving decision making, and facilitating innovation in various industrial sectors. The research findings highlight the importance of understanding the integration of digital technologies with existing operational management practices, as well as the ethical and organizational challenges associated with their use. In addition, this research identifies a number of potential research agendas to develop a deeper understanding of digital transformation in operational management and provide valuable guidance for organizations in facing the challenges and exploiting opportunities in this digital era.

Analisis Pengaruh Citra Destinasi Wisata, Social Media Marketing dan Fasilitas Wisata terhadap Minat Mengunjungi Wisata di Indonesia Nia Rifanda Putri; Fauza Afni; Asep Supriadi; Fina Amalia Masri; Edi Rahmat Taufik
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 7 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i7.4179

The development of tourism in Indonesia is currently increasingly rapid. The development of the tourism sector provides benefits to many parties, including government, society and the private sector. This is because tourism is a sector that is considered profitable to develop as a promising asset for the surrounding community and the government. This research is quantitative research. This research aims to determine the destination image, social media marketing and tourist facilities that influence interest in visiting tourism in Indonesia. The population and sample in this research were tourist visitors spread across Indonesia and there were 150 respondents. Analysis techniques using SPSS. The results of this research have found that destination image, social media marketing and tourist facilities influence interest in visiting tourism in Indonesia.

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