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Neuro-Linguistic Programming Approach in the Preaching of Ustadz Rino Zeldeni Dicky Nur Rahman; Akbar Trio Mashuri; Ali Nurdin
East Asian Journal of Multidisciplinary Research Vol. 2 No. 4 (2023): April 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i4.3791

Abstract

This research aims to examine more deeply how Ustadz Rino Zeldeni applies the basic concepts and techniques of Neuro-Linguistic Programming (NLP) in his preaching communication. The contribution of this research is to provide a new perspective on how the NLP approach can be applied in the context of Islam. In this study, Ustadz Rino Zeldeni can be used as an example of a da'i (Islamic preacher) who applies the NLP approach. The main concept of NLP is an approach used to improve communication, influence the thoughts and behaviors of the audience (mad'u), and his preaching concept refers to efforts to spread the teachings of Islam. This is a qualitative research method with a phenomenological approach. The results and implications of this study can provide guidance for D'ai with an approach through the 4 Pillars of NLP in improving preaching techniques such as helping the process of Islamic preaching communication, Ustadz Rino Zeldeni's Building Rapport, Nested Loops, Metaphors, and Chunking, which can provide input for the development of more innovative preaching in delivering the message of Islam in the future.
Objectification and Exploitation of Women's Students Content in Social Media Moh Toyyib; Dicky Nur Rahman; Moh Hamim Assidiki; Zainullah; Agoes Moh Moefad
East Asian Journal of Multidisciplinary Research Vol. 2 No. 6 (2023): June 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i6.4453

Abstract

This research aims to examine more deeply how female students become objectified and exploited on social media. The contribution of this research is to fill the existing knowledge gap and provide a deeper understanding of the phenomenon of highlighting female students, who are a vulnerable group to exploitation and abuse. This research also pays attention to the negative impact of exploitation content that can harm female students physically, emotionally, and socially. The main motive of female students on social media is because they want to project a pious identity into a place to form a personal popularity existence on behalf of piety. Researchers used the Digital Ethnography approach to identify narratives, images and videos that show the exploitation of female students. The results and implications of this research can be a guide for women, especially female students.
Dramaturgy of Ustadh Abi Azkakia's da'wah in the Mobile Legends game Arini Fahma Qona'ati; Dicky Nur Rahman; Eta Husniya; Sokhi Huda
Islamic Communication Journal Vol 8, No 1 (2023)
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/icj.2023.8.1.14389

Abstract

Da'wah strategy innovation is needed in the midst of various challenges. This paper examines the phenomenon of preaching by Ustadh Abi Azkakia (preacher) in the perspective of Erving Goffman's dramaturgical theory. The Ustadh carried out da'wah through the Mobile Legends game in a unique way of preaching. This study uses a textual qualitative research analysis method with a case study type. The results of this study indicate that the preacher conveys his da'wah message through the Mobile Legends game interspersed with jokes and attracts many young fans called the Assembly of Nurul Legends gaming congregation. The average Mobile Legends gamer says harshly, with this preaching it makes these words good words. The preacher shows himself as an example from the way he interacts with his missionary partners, the way he talks, dresses politely, to a simple way of life. This research contributes to the development of da'wah dramaturgy studies, but this research has limited data which is only analyzed based on literature data. ***Inovasi strategi dalam berdakwah sangat diperlukan di tengah berbagai tantangan. Tulisan ini mengkaji tentang fenomena dakwah Ustadh Abi Azkakia (pendakwah) dalam perspektif teori dramaturgi Erving Goffman. Ustadh tersebut melakukan dakwah melalui permainan Mobile Legends dengan cara dakwah yang unik. Penelitian ini menggunakan metode analisis penelitian kualitatif tekstual dengan jenis studi kasus. Hasil studi ini menunjukkan bahwa pendakwah menyampaikan pesan dakwahnya melalui permainan Mobile Legends dengan diselingi candaan dan menarik banyak penggemar muda yang bernama jamaah gaming Majelis Nurul Legends. Rata-rata gamers Mobile Legends berkata kasar, dengan adanya dakwah ini membuat perkataan tersebut menjadi perkataan yang baik. Pendakwah menunjukkan dirinya sebagai teladan dari caranya berinteraksi dengan mitra dakwah, cara-cara berbicara, berpakaian yang sopan, hingga cara hidup yang sederhana. Penelitian ini berkontribusi dalam memberikan pengembangan kajian dramaturgi dakwah, namun penelitian ini memiliki keterbatasan data yang hanya dianalisis berdasarkan data literatur.