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All Journal Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema Komunikatif : Jurnal Ilmiah Komunikasi
Sheila Lestari Giza Pudrianisa
Universitas Amikom Yogyakarta
Humanities Languange, Linguistic, Communication & Media

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Representasi Perempuan dalam Perselingkuhan : Critical Language pada Judul Rubrik ”Ambyar” Radarsemarang.id Sigit Andrianto; Sheila Lestari Giza Pudrianisa
Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 6 No. 1 (2023): September
Publisher : Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/pikma.v6i1.1078

Abstract

The Radarsemarang.id media portal has a section entitled “Ambyar”, which contains stories of domestic conflicts that ended in divorce. This rubric is delivered using popular language style and tends to be humorous. However, the writings in this rubric present men and women unequally. As a mass media, Radarsemarang.id has the power to shape reality. This paper dismantles how women are described in infidelity using a qualitative approach using Roger Fowler's Critical Linguistic discourse analysis model. Stuart Hall's representational theory is used as a basis for analysis. This analysis resulted in a selection of vocabulary in the form of a strategy of limiting views, women are always described as perpetrators and men are described as victims in an affair. Through grammar, namely the "Passivation" transformation strategy for men, women are portrayed as active seducers who make men, not of their own volition, trapped in an extramarital affair. Adultery committed by men still places women (third persons) as active parties to seduce.
The Impact of Social Media Exposure and Peer Group Towards Gen Z Decision To Visit Pasar Kangen Yogyakarta Muhammad Thoyib Amali; Sheila Lestari Giza Pudrianisa
KOMUNIKATIF : Jurnal Ilmiah Komunikasi Vol. 13 No. 2 (2024): KOMUNIKATIF : Jurnal Ilmiah Komunikasi
Publisher : Fakultas Ilmu Komunikasi UKWMS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/jk.v13i2.5634

Abstract

The Special Region of Yogyakarta has taken proactive measures to boost tourist numbers after COVID-19 by reinstating various cultural events. Pasar Kangen is a recurring annual event that garners substantial visitor interest. Looking at the long journey of Pasar Kangen that has been held since 2007, this agenda has now become a destination for various groups of tourists, including Gen Z. This research aims to analyze the influence of social media exposure and peer group on Gen Z decision to visit Pasar Kangen Yogyakarta. This research utilized a quantitative approach, involving a survey conducted among 100 Gen Z tourists who visited Pasar Kangen in 2023. The data analysis technique used to test the hypothesis in this research was multiple regression using SmartPLS program. The research results show that social media exposure and peer group have a positive and significant effect on Gen Z decision to visit Pasar Kangen. Furthermore, as a managerial implication, the event organizer of Pasar Kangen can expand their reach of social media exposure through collaboration with digital key opinion leaders, especially those who are mostly followed by Gen Z on social media.
Co-Authors Muhammad Thoyib Amali Sigit Andrianto