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All Journal Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Jurnal Riset Komunikasi Bricolage : Jurnal Magister Ilmu Komunikasi Jurnal Audience JURNAL PUSTAKA KOMUNIKASI Warta Ikatan Sarjana Komunikasi Indonesia Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara COMMICAST Interdisciplinary Social Studies JURNAL ILMIAH GLOBAL EDUCATION Jurnal Ilmu Komunikasi Jurnal Indonesia Sosial Teknologi Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Jurnal Spektrum Komunikasi Komunikatif : Jurnal Ilmiah Komunikasi Proceedings of Jogjakarta Communication Conference (JCC)
Muhammad Thoyib Amali
Universitas Ahmad Dahlan
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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STRATEGI KOMUNIKASI KRISIS PUBLIC RELATIONS PT. LION MENTARI AIRLINES DALAM MERESPON KASUS KECELAKAAN PESAWAT LION AIR JT610 Muhammad Thoyib Amali
Jurnal Audience: Jurnal Ilmu Komunikasi Vol 2, No 2 (2019): Agustus 2019
Publisher : COMMUNICATION MAJOR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/ja.v2i2.2709

Abstract

AbstrakLion Air penerbangan JT610 yang beroperasi dari Jakarta ke Pangkal Pinang jatuh 13 menitsetelah lepas landas pada 29 Oktober 2018 lalu menewaskan seluruh penumpang dan awakpesawat yang berjumlah 189 orang. Kecelakaan ini menyebabkan krisis yang menjadi perhatianpublik terhadap maskapai penerbangan yang telah banyak dikeluhkan oleh pelanggan terkaitmanajemen pelayanan mereka. Menggunakan metode kualitatif deskriptif berdasarkanSituational Crisis Communication Theory (SCCT) dengan data yang dikumpulkan melaluidokumen berupa press release dan pemberitaan terkait kecelakaan tersebut, penelitian inimencoba mengidentifikasi dan mendeskripsikan bagaimana Public Relations PT. Lion MentariAirlines sebagai perusahaan yang mengoperasikan pesawat Lion Air menciptakan strategi untukmengelola dan menangani krisis tersebut. Hasil dari penelitian ini menunjukkan bahwa PublicRelations PT. Lion Mentari Airlines menggunakan gabungan strategi respon krisis primer antarastrategi pengurangan (diminish) dan strategi pembangunan kembali (rebuild). Selain itu merekajuga menggunakan strategi respon krisis sekunder berupa strategi memuji (ingratiation) danstrategi korban (victimage).Kata kunci: Komunikasi Krisis, Lion Air, Public Relations, Respon Krisis, SCCT. AbstractLion Air Flight JT610 that operated from Jakarta to Pangkal Pinang crashed 13 minutes aftertakeoff on 29 October 2018, killing all 189 people on board. This accident causing crisis thatdrawing public attention towards the airlines that has been complained a lot by their customersabout their services management. Using descriptive qualitative method based on SituationalCrisis Communication Theory (SCCT) on data that collected through press release and newsrelated to the accident, this research tries to identify and describe how Public RelationsDepartment of PT. Lion Mentari Airlines, a company that operates Lion Air airlines creatingstrategies to manage and handle the crisis. This study shows that Public Relations Departmentof PT. Lion Mentari Airlines uses a combination of primary crisis response strategies betweendiminish strategies and rebuild strategies. In addition, they also used secondary crisis responsestrategies in the form of ingratiation strategies and victimage strategies.Keywords: Crisis Communication, Crisis Response, Lion Air, Public Relations, SCCT.
PENGARUH TERPAAN IKLAN ONLINE DAN KELOMPOK REFERENSI TERHADAP PERILAKU ADOPSI GO-JEK DI KOTA SEMARANG YANG DIMEDIASI OLEH SIKAP KONSUMEN Muhammad Thoyib Amali
Jurnal Audience: Jurnal Ilmu Komunikasi Vol 2, No 1 (2019): Februari 2019
Publisher : COMMUNICATION MAJOR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/ja.v2i1.2692

Abstract

AbstrakBerlandaskan pada teori difusi inovasi, penelitian ini bertujuan untuk menganalisis dampakterpaan iklan online dan kelompok referensi terhadap perilaku adopsi GO-JEK yang dimediasioleh sikap konsumen. Penelitian ini dilakukan pada 100 responden yang tersebar di KotaSemarang. Teknik analisis yang digunakan adalah teknik analisis jalur menggunakan SmartPLS3.0. Berdasarkan pengujian hipotesis yang ada, terpaan iklan online dan kelompok referensimemiliki pengaruh signifikan terhadap perilaku adopsi GO-JEK, di mana sikap konsumenmengambil peran sebagai mediasi parsial pada hubungan variabel-variabel tersebut. Hasilpenelitian ini menunjukkan bahwa paparan iklan online dan kelompok referensi tidak sertamerta mempengaruhi perilaku adopsi GO-JEK, tetapi lebih membentuk sikap terhadap GOJEK,yangkemudianmemengaruhiperilakuadopsipada GO-JEK itu sendiri.Melihatnilai sikapkonsumenyangrendahdalamindikatorkemudahanmenemukandriverpenelitimenyarankanagarpihak GO-JEK memperluas penyebarandriver.Kata Kunci: Terpaan Iklan Online, Kelompok Referensi, Sikap Konsumen, Adopsi GO-JEK AbstractBy implementing the innovation diffusion theory this research has aims to analyze the impactof online ad exposure and reference group on GO-JEK adoption behaviour with the mediatingrole of consumer attitude. This research was interviewing 100 respondents spreaded acrossSemarang City. The analysis technique used was path analysis using SmartPLS 3.0. Based onthe existing hypothesis testing, online ad exposure and reference group has a significant effecton GO-JEK adoption behaviour where the consumer attitude taking role as a partial mediationon the relation of those variables. The study indicates that online ad exposure and reference group does not necessarily affect GO-JEK adoption behavior, but rather shapes attitudes towards GO-JEK, which then influences adoption behaviour on GO-JEK it self. Based on the lowvalue of consumers attitude on finding the drivers, we suggest GO-JEK to expand their driverdeployment.Keywords: Online Ad Exposure, Reference Group, Consumers Attitude, GO-JEK Adoption
Intensitas Mengakses Aplikasi TikTok dan Pengaruhnya terhadap Komunikasi Interpersonal Remaja Mufid Salim; Suro Suprantio; Rustono Farady Marta; Nunik Hariyanti; M. Thoyib Amali
Warta Ikatan Sarjana Komunikasi Indonesia Vol 6, No 1 (2023)
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v6i1.200

Abstract

Perkembangan TikTok semakin pesat membuat dampak dari kemajuan ini tidak dapat dihindari lagi, berbagai informasi dan komunikasi serta hiburan dapat dijangkau dengan mudah oleh para penggunanya. Pada hakikatnya remaja adalah masa yang memang membutuhkan hiburan, namun jika tidak menggunakannya dengan baik atau secara berlebihan dan ditambah dengan menonton konten  yang tidak mendidik atau membawa pengaruh negatif. Maka dari itu tujuan dari penelitian ini intensitas mengakses mengakses aplikasi TikTok berpengaruh terhadap komunikasi interpersonal remaja. Penelitian kuantitatif ini menjelaskan bagaimana media sosial mampu memberikan pergeseran komunikasi interpersonal kepada penggunanya. Teknik sampel akan menggunakan purposive sampling yang mengakumulasi sebanyak 400 responden dalam penelitian ini. Teknik analisis data menggunakan analisis regresi sederhana. Pada penelitian ini intensitas mengakses TikTok memiliki pengaruh terhadap variabel komunikasi interpersonal remaja dengan total nilai R Square (R2) sebesar 73,1% berdasarkan uji koefisien determinasi, namun TikTok juga bukan merupakan salah satu faktor penyebab terjadinya hal tersebut. Berdasarkan hasil data, nilai signifikan pengaruh secara parsial atau uji t antara variabel (X) terhadap variabel (Y) menghasilkan nilai signifikan uji sebesar 0.000 dimana nilai signifikansi lebih rendah dari 0,05. Data ini menunjukkan implikasi bagi penulis bahwa intensitas mengakses TikTok berpengaruh terhadap komunikasi interpersonal remaja, yang bahwasannya penggunaan TikTok dengan waktu yang sesuai dapat akan memberikan dampak yang positif bagi komunikasi interpersonal remaja.
Grammarly adoption among higher-education students in Yogyakarta Muhammad Thoyib Amali
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 10, No 1 (2024): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v10i1.4997

Abstract

Education has experienced significant changes due to recent advances in information technology. Technological developments, such as Grammarly, are pivotal in enhancing language education, benefiting learners of English as a Second Language. This research's primary objective is to examine the impact of online ad exposure and reference groups on the adoption of Grammarly while considering trust as the mediating role. This research utilized a quantitative approach by surveying 120 higher-education students in Yogyakarta. The analysis technique used in this research is path analysis using the SmartPLS program. Based on hypothesis testing, online ad exposure and reference groups have a positive and significant impact on Grammarly adoption behavior, where trust takes the role of full mediation on the relationship between online ad exposure and adoption behavior. Meanwhile, trust serves as partial mediation in the relationship between reference groups and adoption behavior. Furthermore, the managerial implications the researcher can suggest for Grammarly are to improve the performance of the features offered further, where improvements to the feedback provided by Grammarly should be more contextual and relevant.
The Impact of E-WOM, Accessibility, and Attractiveness on Revisit Intention to Wediombo Beach Yogyakarta: The Mediating Role of Tourist Experience Amali, Muhammad Thoyib; Tunggal, Immanuel Dwi Asmoro; Rohima, Alfiatu
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 8 No. 1 (2024)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v8i1.1463

Abstract

The aim of this research is to examine the influence of electronic word-of-mouth, accessibility, and attractiveness on the intention to revisit Wediombo Beach, as influenced by the tourist experience. This research uses an explanatory quantitative approach with data collected from a survey of 120 respondents who have visited Wediombo Beach. Path analysis, utilizing the SmartPLS program and the Sobel test to measure mediation variables, serves as the analysis technique. Hypothesis testing reveals that electronic word of mouth and attractiveness have a positive and significant influence on revisit intention, with the tourist experience acting as a mediator. The tourist experience also mediates the significant impact of accessibility, despite its negative value, on revisit intention. In regulating the impact of electronic word of mouth, accessibility, and attractiveness on revisit intention, the tourist experience serves as a partial mediating factor. Furthermore, researchers can suggest managerial implications for the Special Region of Yogyakarta Tourism Office and related tourism managers to improve the accessibility factor, which can start with making clear directions and improving the road quality to Wediombo Beach.
ANALISIS FRAMING PEMBERITAAN BOIKOT PERUSAHAAN MCDONALD DI INDONESIA PADA MEDIA KOMPAS.COM DAN KUMPARAN.COM Heningtyas, Asshifa; Muhammad Thoyib Amali
Jurnal Spektrum Komunikasi Vol 12 No 4 (2024): Jurnal Spektrum Komunikasi : December 2024
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v12i4.828

Abstract

This study analyzes the framing of news about the McDonald's boycott in Indonesia published by two online media, Kompas.com and Kumparan.com. Using the framing analysis method, this study aims to understand how the two media outlets structure narratives related to the boycott triggered by McDonald's support for the conflicts that occur in Israel and Palestine. In this analysis, the author uses Robert Entman's framing model which includes four main elements: define problems, diagnose causes, make moral judgments, and suggest remedies. The results of the analysis show that Kompas.com tend to emphasize the economic and social aspects of the boycott, with an emphasis on market stability and consumer perspectives in Indonesia. On the other hand, Kumparan.com highlighted the political aspects and solidarity movements, by presenting the background of the conflict that triggered the boycott and opinions from various community groups. This difference in framing reflects the editorial approach of each media in shaping public opinion regarding the issue of the McDonald's boycott in Indonesia. This study contributes to an understanding of how media framing can affect public perception of controversial issues in economic, social, and political contexts.
McDxNewJeans collaborative campaign: How Co-Branding impacts fandom purchase behavior Thoyib Amali, Muhammad; Camelia Putri, Lathifa
COMMICAST Vol. 5 No. 3 (2024): December
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v5i3.11719

Abstract

The effective marketing approach that has gained popularity in recent decades as an innovative strategy to enhancing consumer engagement and boost visibility is co-branding, where two or more brands collaborate to create unique products or marketing campaigns that combine their strengths and appeal. This study aims to examine the influence of co-branding between McDonald's and NewJeans on fandom purchase behavior, particularly focusing on how brand image and co-branding shape consumer attitudes and behavior. Using an explanatory quantitative approach, 120 members of the NewJeans fandom in Indonesia were surveyed. Data were analyzed using Smart PLS, and mediation effects were tested with the Sobel test. The findings reveal a significant impact of both McDonald's and NewJeans brand image on co-branding campaign, which in turn positively influences fandom attitudes toward McDonald’s K-Meals and drives purchase behavior. Additionally, Co-branding fully mediates the relationship between McDonald’s brand image and fandom attitudes, while it partially mediates the relationship between NewJeans’s brand image and fandom attitudes. Moreover, attitudes towards K-Meals serve as a partial mediator between the co-branding campaign and purchase behavior. Overall, this study highlights the significance of strategic co-branding campaigns as a collaborative marketing approach to strengthen consumer engagement, especially within K-pop fandom communities.
Analisis Framing Pemberitaan Program Kerja Makan Siang Gratis Prabowo-Gibran Dalam Media Online Liputan6.Com Dan Republika.co.id Devi Triana, Fadisa Rahma; Amali, Muhammad Thoyib
Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Vol 13, No 3 (2024)
Publisher : Universitas Tribhuwana Tungga Dewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jisip.v13i3.3231

Abstract

The 2024 presidential election is becoming an important moment in the political landscape of Indonesia. Where Prabowo Subianto and Gibran Rakabuming Raka successfully won the majority of votes. One of their main campaign promises is a free lunch program aimed at students, which aims to improve nutrition, student well-being, and reduce the economic burden on families. This program covers various levels of education, from elementary school to high school, even including students in Islamic boarding schools. Although this program has good intentions, debates have arisen regarding sustainability, budget allocation, community welfare, including cuts to the free lunch program budget. Online media play a role in framing the policy and shaping public opinion. The purpose of this research is to describe how two online media portals, Liputan6.com and Republika.co.id, frame the news regarding the budget cuts of the controversial free lunch program. This research uses Robert N. Entman's framing analysis method. The results of the study show that the framing provided by Liputan6.com is more positive and emphasizes the government's rationalization and its efforts to expand the program's reach, whereas Republika.co.id focuses more on public concerns regarding the potential decline in food quality and fairness in the free lunch program.Pemilihan presiden tahun 2024 menjadi momen penting dalam lanskap politik di Indonesia. Dimana Prabowo Subianto dan Gibran Rakabuming Raka berhasil memenangkan mayoritas suara. Salah satu janji kampanye utama mereka adalah program makan siang gratis yang disasarkan pada pelajar dan bertujuan untuk meningkatkan gizi, kesejahteraan siswa, serta mengurangi beban ekonomi keluarga. Program ini mencakup berbagai jenjang pendidikan, mulai dari sekolah dasar, hingga menengah atas, bahkan termasuk santri di pesantren. Meskipun program ini memiliki niat baik, perdebatan muncul terkait keberlanjutan, alokasi anggaaran, kesejahteraan masyarakat, termasuk pemotongan anggaran dana program makan siang gratis. Media daring memiliki peran dalam membingkai kebijakan tersebut dan membentuk opini publik. Tujuan penelitian ini adalah untuk mendeskripsikan bagaimana dua portal media online, Liputan6.com dan Republika.co.id membingkai pemberitaan mengenai pemotongan anggaran program makan siang gratis yang banyak menuai kontroversi. Penelitian ini menggunakan metode analisis framing Robert N. Entman Hasil penelitian menunjukkan bahwasanya framing yang diberikan oleh Liputan6.com lebih positif dan menekankan rasionalisasi pemerintah serta upayanya untuk memperluas jangkauan program, sedangkan pada Republika.co.id lebih menyoroti mengenai kekhawatiran publik terkait potensi penurunan kualitas makanan dan keadilan dalam program makan siang gratis tersebut.
Strategi Marketing Public Relations Balai Pelestarian Kebudayaan Wilayah X dalam Meningkatkan Kunjungan Wisata Candi di Daerah Istimewa Yogyakarta Amalia, Dina; Amali, Muhammad Thoyib
Jurnal Communio : Jurnal Jurusan Ilmu Komunikasi Vol 14 No 1 (2025): January
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jikom.v14i1.9625

Abstract

Kesenjangan kunjungan wisata pada situs-situs candi di Daerah Istimewa Yogyakarta (DIY) mendorong perlunya upaya komunikasi pemasaran yang lebih proaktif dari pemerintah untuk meningkatkan kunjungan wisata candi. Penelitian ini bertujuan menganalisis strategi Marketing Public Relations (MPR) yang diterapkan oleh Balai Pelestarian Kebudayaan (BPK) Wilayah X dalam meningkatkan kunjungan wisatawan ke situs candi di DIY dengan menggunakan kerangka Whalen’s 7 Steps of Strategic Planning Process. Pendekatan penelitian yang digunakan adalah kualitatif deskriptif dengan metode studi kasus. Teknik pengumpulan data yang digunakan berupa wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa strategi MPR yang diterapkan BPK Wilayah X mampu memenuhi kebutuhan masyarakat terhadap fungsi candi sebagai sarana kegiatan agama, sosial, pendidikan, budaya, dan pariwisata. BPK Wilayah X juga menerapkan berbagai taktik MPR seperti publikasi, acara, sponsor, berita, pidato, media identitas, dan aktivitas pelayanan publik yang secara efektif mampu meningkatkan jumlah kunjungan wisatawan. Namun, tantangan berupa ketimpangan kunjungan antar situs candi memerlukan perhatian khusus. Implikasi penelitian ini menegaskan pentingnya strategi MPR yang terstruktur dan adaptif untuk mengoptimalkan potensi wisata budaya. Disarankan agar BPK Wilayah X terus memperkuat fungsi public relations, mengikuti perkembangan media digital, dan mengelola destinasi wisata secara merata untuk keberlanjutan pariwisata di DIY.
Political Branding Analysis of @Gibran_Rakabuming Tiktok Accounts during the 2024 Presidential Election Campaign Merlyana Ryandaresta; Muhammad Thoyib Amali
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 12 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i12.8817

Abstract

Social media, especially TikTok, is a platform that is currently used for political campaigns. Ahead of the 2024 Presidential Election, talks about presidential candidates and vice presidential candidates, especially Gibran, are increasingly being discussed in various media. The many pros and cons that have arisen among the public regarding the candidacy of Gibran Rakabuming Raka as a vice presidential candidate have become the culmination of the polemic. This study aims to analyze the political branding of TikTok @gibran_rakabuming accounts during the 2024 presidential election campaign. This research method uses a descriptive qualitative method and is analyzed using theories from Gelder and Sonies which consists of three indicators, namely, appearance, personality, and key political messages. Case studies on TikTok accounts @gibran_rakabuming were taken during the period from November 28, 2023, to February 10, 2024. The results of the research show that Gibran has successfully used the TikTok platform to build an image as a vice presidential candidate who is ready to bring positive changes to Indonesia with a relevant, close to the community, and adaptive to technological developments and the needs of the community, especially the younger generation. The use of social media platforms such as TikTok is also a powerful strategy to reach young people and make them candidates who not only talk about the future but also invite the public to work together to realize a more advanced Indonesia.
Co-Authors Alhabibi, Imam Sahid Azhari, Reny Buana, Mufti Putri Dewi Camelia Putri, Lathifa Chandra Dewa Kurniawan Devi Triana, Fadisa Rahma Dina Amalia Heningtyas, Asshifa Merlyana Ryandaresta Mezy, Mezy Mufid Salim Nasution, Aisyah Nunik Hariyanti Pudrianisa, Sheila Lestari Giza Rohima, Alfiatu Rustono Farady Marta Salsabila, Chairunisya Zulfa Sheila Lestari Giza Pudrianisa Suro Suprantio Tunggal, Immanuel Dwi Asmoro