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All Journal Ekonomi Bisnis Jurnal Ekonomi Modernisasi JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Ekonomi Bisnis SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Dinasti International Journal of Management Science eCo-Buss Jurnal Karinov Management Studies and Entrepreneurship Journal (MSEJ) Open Access Indonesia Journal of Social Sciences Jurnal Ilmu Manajemen Profitability Journal of Management and Bussines (JOMB) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal Of Science, Technology & Management (IJSTM) EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Open Access Indonesia Journal of Social Sciences Jurnal Abdi Masyarakat Indonesia Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat Jurnal Pengabdian Masyarakat Sains dan Teknologi J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Jurnal Ekonomi, Bisnis dan Pendidikan (JEBP)
Ita Prihatining Wilujeng
Universitas Negeri Malang
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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ANALISIS PENGARUH SIKAP KONSUMEN DAN NORMA SUBYEKTIF ATAS PELAYANAN TERHADAP NIAT MELAKUKAN PEMBELIAN ULANG PADA PERUSAHAAN FORWARDING Wilujeng, Ita Prihatining
Jurnal Ekonomi Modernisasi Vol. 4 No. 2 (2008): Juni
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (75.068 KB)

Abstract

In line with expanding of forwarding business, there are new companies established. Whereas their service remain the same but the quality of delivering service usually different. It caused the changing of customer from one provider of service to others easily. Hence to be able to emulate it the company should offer the best service and must different from others. Especial attentions of company have to be addressed by effort how to create trust of customer to brand or product/service that they offer.  It will escalate customer intention to do repeat buying. This research aim knows the influence of customer attitude and subjective norm to intention do repeat buying of service. The samples of this research are corporate which used of expedition service. To find out the influence of consumer attitude and subjective norm to intention do repeat buying utilizes regression analysis. The outcome of this research indicate that consumer attitude and subjective norm significantly influence of intention do repeat buying. While consumer attitude has the most dominant variable which is influence to intention do repeat buying.
Understanding The Internalization Stratey For MSMEs Ita Prihatining Wilujeng
International Journal of Science, Technology & Management Vol. 2 No. 4 (2021): July 2021
Publisher : International Journal of Science, Technology & Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v2i4.249

Abstract

Recently many micro, small, and medium enterprises (MSMEs) play important role in international market. They are expanding their business to international market. Internationalization provides many strategic benefits to the business of MSMEs. However, for many business groups on this scale, internationalization is not easy due to limited resources and capabilities. In order to achieve efficient and effective internationalization, it is important to understand the determinants of MSMEs internationalization and its relationship to the internationalization of firms. This study explores how the international orientation of employer, human resources, technology capabilities of the company, and the external environment can explain understanding the level of internationalization of MSMEs. The study showed that the orientation of entrepreneurial and investment in human resources is an important factor to explain the internationalization MSMEs. Additionally, technology turbulence and market similarities moderate this relationship. The results imply that the manager/owner of MSMEs should consider these internal and external factors in order to improve their performance in the international market.
The Role Of Usfulness In Mediation The Effect Of Arqument Quality And Popular Post In Social Media Marketing On Tendency To Give Like Symbol And Share The Content Ita Prihatining Wilujeng; Handri Dian Wahyudi; Adela Shabrina Prameka
International Journal of Science, Technology & Management Vol. 2 No. 6 (2021): November 2021
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v2i6.405

Abstract

Easy access to the internet provides opportunities and makes it easier to carry out business functions. The use of social media is one of the important marketing tools, messages in social media can change user attitudes and trigger consumer interaction. This study looks at the effect of argument quality and posts popularity on consumer tendencies to like and share information on social media related to a product or service mediated by usefulness. The responses of 300 respondents were analysed using PLS, the results showed that argument quality and post popularity had an influence on giving like symbols and share intentions on their social media.
Peningkatan Potensi Desa Melalui Pembuatan Desain Embung Taman Kutukan di Desa Rejosari, Kabupaten Malang, Jawa Timur Yana Respati Dewi; Ita Prihatining Wilujeng
Jurnal Abdi Masyarakat Indonesia Vol 1 No 2 (2021): JAMSI - November 2021
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (396.227 KB) | DOI: 10.54082/jamsi.82

Abstract

Desa Rejosari merupakan salah satu desa di Kabupaten Bantur yang memiliki berbagai tempat wisata, salah satunya Taman Kutukan. Daya tarik wisata harus memiliki nilai atau point of interest yang berbeda untuk mendapatkan perhatian dan kesadaran yang mungkin akan dipertimbangkan sebagai potensi wisata. Untuk memaksimalkan potensi yang ada di Taman Kutukan, perlu dilakukan pengembangan dan peningkatan infrastruktur untuk mendukung kegiatan tersebut. Pelaksanaan pengabdian yang dilakukan oleh tim dari Fakultas Ekonomi Universitas Negeri Malang ini bertujuan untuk membantu meningkatkan daya tarik Taman Kutukan dengan merancang desain taman. Selain itu, desain ini merupakan rencana jangka panjang untuk perbaikan berkelanjutan. Tidak hanya itu, kegiatan ini juga membantu Pemkot dalam merencanakan strategi yang menjadi prioritas Pemkot dalam pembangunan taman. Kegiatan diawali dengan tahapan observasi dan pendataan kemudian dilanjutkan dengan perancangan menggunakan software Professional Autocad sehingga didapatkan rancangan akhir, perancangan tugas akhir ini juga merupakan rancangan kerja untuk Taman Kutukan sehingga nantinya akan menjadi panduan teknis tentang bagaimana atraksi ini berjalan. Hasil dari desain Embung telah diserahkan kepada pihak desa, gambaran umum dari desain sudah menyesuaikan kondisi taman mulai dari aspek geografi seperti kontur tanah hingga aspek psikografi masyarakat Desa Rejosari.
Penguatan Strategi Pemasaran dengan Kemasan Kekinian pada Proposal Rencana Bisnis UMKM Desa Kebontunggul Kabupaten Mojokerto Cesya Rizkika Parahiyanti; Yana Respati Dewi; Arum Prasasti; Ita Prihatining Wilujeng
J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Vol 4, No 2 (2020): Oktober 2020
Publisher : IKIP PGRI Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (602.051 KB) | DOI: 10.30734/j-abdipamas.v4i2.1234

Abstract

ABSTRACTCommunity empowerment in the era of globalization is facing big challenges. Desa Kebontunggul also faces the same challenge. Desa Kebontunggul is one of the villages located in Gondang, Kabupaten Mojokerto, which becomes a concern for village community empowerment office in Mojokerto. This village has a lot of potential to be developed because its strategic geographical location on the slopes of Mount Anjasmoro. Desa Kebontunggul has some superior products to be developed such as family medicinal plants (toga), organic plants, mushrooms, tortillas, and eggs. Unfortunately, the popularity of those products could not be competed to its natural tourism which is Mbencirang Valley. This community service activity aims to provide training and assistance in making business plan, especially strengthening the marketing plan for micro, small and medium enterprises (MSMEs) in Kebontunggul. Through this training and mentoring, superior products of MSMEs in the village are expected having a good marketing plan, thus, they can increase the added value of the products.  ABSTRAKPemberdayaan masyarakat di era globalisasi sedang menghadapi tantangan yang besar. Kondisi ini juga tidak terkecuali untuk masyarat di desa. Desa Kebontunggul merupakan salah satu desa yang terletak di Kecamatan Gondang, Kabupaten Mojokerto yang menjadi perhatian bagi Dinas Pemberdayaan Masyarakat dan Desa di Kabupaten Mojokerto. Desa ini memiliki banyak potensi untuk dikembangkan karena letak geografisnya terbilang strategis di lereng Gunung Anjasmoro. Dari segi produk yang bisa dikembangkan, Desa Kebontunggul memiliki potensi produk unggulan diantaranya toga (tanaman obat keluarga), tanaman organik, jamur, tortilla, dan telur. Namun sayang, kepopuleran produk-produk tersebut belum bisa sebanding dengan wisata alam di Kebontunggul yaitu Wisata Lembah Mbencirang. Pengabdian masyarakat ini dilakukan untuk memberikan pelatihan serta pendampingan pembuatan proposal rencana bisnis khususnya penguatan pada rencana pemasaran kepada para pelaku usaha mikro kecil menengah (UMKM) di desa Kebontunggul. Dengan adanya pelatihan dan pendampingan ini, diharapkan masyarakat desa Kebontunggul, khususnya warga yang memiliki usaha di produk unggulan desa, akan memiliki rencana pemasaran bisnis yang baik sehingga dapat menambah nilai tambah dari produk yang dihasilkan.
Pengaruh customer value terhadap customer loyalty melalui customer satisfaction (studi pada pelanggan nomaden coffee malang) Rizkie Ramadhan Ariyanto; Ita Prihatining Wilujeng
Jurnal Ekonomi, Bisnis dan Pendidikan (JEBP) Vol. 1 No. 1 (2021)
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (259.533 KB) | DOI: 10.17977/um066v1i12021p40-48

Abstract

Abstrak Mengkonsumsi kopi sudah menjadi kebiasaan yang dilakukan oleh masyarakat Indonesia sejak dahulu, seiring dengan itu kebiasaan minum kopi semakin meluas sehingga berpengaruh terhadap pertumbuhan kedai kopi, dan pertumbuhan tersebut tumbuh subur di kota Malang beberapa tahun ini. Setiap cafe memiliki identitas tersendiri yang berpengaruh terhadap penilaian dan persepsi pelanggan yang mengunjungi cafe tersebut, ketika harapan dari pelanggan dapat tercapai maka pelanggan akan merasakan puas dengan apa yang telah mereka dapatkan dan akan memunculkan penilaian tersendiri. Penelitian ini bertujuan untuk mengetahui pengaruh customer value terhadap customer loyalty melalu icustomer satisfaction pada Nomaden Coffee. Penelitian ini adalah penelitian kuantitatif. Dengan Customer Value (X), dan variable Customer Loyalty (Y), sedangkan untuk variable perantarany aadalah Customer Satisfaction (Z). populasi yang diambil dalam penelitian ini adalah seluruh pelanggan Nomaden Coffee. Sampel yang diambil dalam penelitian ini sebanyak 146 responden. Kemudian uji kelayakan instrument menggunakan uji validitas dan reliabilitas. Teknik analisis menggunakan analisis statistic deskriptif dan analisis jalur (Path). Hasil penelitian menunjukkan bahwa customer value memiliki skor baik dengan rata-rata 3,82, loyalitas pelanggan memiliki skor baik dengan rata-rata 3,92, kepuasan pelanggan memiliki skor baik dengan rata-rata 4,16.
Inisiasi Pengembangan Destinasi Wisata Alam Coban Kembar Melalui Konsep Master Plan pada Desa Gajahrejo Kabupaten Malang Cesya Rizkika Parahiyanti; Titis Shinta Dhewi; Ita Prihatining Wilujeng; Berliana Septi Anggraini; Aulia Fazhra Yuninda
Jurnal Abdi Masyarakat Indonesia Vol 3 No 6 (2023): JAMSI - November 2023
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jamsi.973

Abstract

Sebagai salah satu desa dengan kekayaan alam, Gajahrejo yang terletak di Kabupaten Malang, Jawa Timur, memiliki banyak potensi untuk dikembangkan sebagai obyek wisata berbasis wisata alam. Salah satu obyek yang saat ini sedang menjadi perhatian pemerintah desa adalah Coban Kembar. Kegiatan pengabdian masyarakat ini bertujuan untuk membantu inisiasi pengajuan destimasi Coban Kembar sebagai salah satu obyek wisata di Desa Gajahrejo dengan rancangan master plan. Dari master plan yang telah dirancang, tim melakukan kegiatan diseminasi dan membuka kesempatan bagi masyarakat desa Gajahrejo untuk berdiskusi mengenai rancangan tersebut. Hasil dari master plan ini nantinya akan menjadi salah satu bahan dalam isian proposal pengajuan destinasi wisata Coban Kembar. Selain itu, tim pengabdian masyarakat juga mengundang narasumber dari Joko Roro Kabupaten Malang untuk memberikan workshop berupa tata cara penyambutan tamu di sebuah obyek wisata serta penjelasan mengenai pariwisata berkelanjutan bagi para peserta.
Online Marketing Effects: Social Media Engagement in Promoting Batik among MSMEs Ita Prihatining Wilujeng; Raisa Fitri; Handri Dian Wahyudi; Alifia Ratna Sungkar; Dea Lestari Wahyuningtyas
Dinasti International Journal of Management Science Vol. 5 No. 4 (2024): Dinasti International Journal of Management Science (March-April 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v5i4.2100

Abstract

The batik industry, which MSMEs dominate, is one of Indonesia's strengths of cultural heritage and economic growth. The development of technology and information has changed business processes, one of which is the marketing process to become completely digital. Selling via social media has opened up opportunities for some MSMEs in the batik industry, a potential industry in Indonesia, to market their products by targeting consumers of various ages and social statuses. This research aims to understand the effectiveness of social media marketing and consumer engagement with sellers through social media marketing. This research will provide insight for MSMEs in the batik industry to optimize their marketing strategies through social media engagement. This research uses a triangulation method by combining the results of interviews with batik entrepreneurs, consumers of batik products, and theory. Analysis of interview results reveals that young consumers feel that selling batik via social media is very effective and is their primary choice. Batik entrepreneurs in Banyuwangi feel that promotions through online social media and offline promotions through physical stores, festivals, and exhibitions are equally important promotional media for attracting customers from various groups. The current analysis highlights excellent and effective social media promotion strategies for batik entrepreneurs in Banyuwangi to increase consumer engagement and desire to buy products.
The Effect of Mobile Advertising on Purchase Intention through Advertising Value and Flow Experience on Smartphone Users Ita Prihatining Wilujeng; Handri Dian Wahyudi; Raisa Fitri; Alifia Ratna Sungkar
Dinasti International Journal of Management Science Vol. 5 No. 3 (2024): Dinasti International Journal of Management Science (January-February 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v5i3.2319

Abstract

Current technological developments are in line with the development of increasingly sophisticated mobile phone technology and have an influence on people's lifestyles. The sophistication of smartphones is also accompanied by the high number of smartphone users in Indonesia, which has resulted in several brands dominating the Indonesian market until 2021. As smartphone sophistication continues to develop, customers who watch an advertisement will find the value of the advertisement and feel it when the message of the advertisement matches the customer's needs. Advertising value can be the main predictor in the context of smartphone mobile advertising. Apart from advertising value, it can also be influenced by Flow experience. Flow experience or flow experience is a positive emotion that individuals feel when carrying out activities with full involvement. This research will present the results of the quantitative analysis regarding the impact of mobile advertising on purchase intentions mediated by advertising value and flow experience. Data analysis in this study used 350 respondents by using PLS SEM analysis tools. The research results show that there is a positive and significant influence from the five hypotheses, including the influence of mobile advertising on purchase intention through advertising value and flow experience on smartphone users.
Analysis of Success Factors and Business Sustainability by Muslim Women Entrepreneurs Based on Islamic Studies Zutiasari, Ika; Ita Prihatining Wilujeng; Rizka Dewi Auliya
Open Access Indonesia Journal of Social Sciences Vol. 7 No. 5 (2024): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v7i5.262

Abstract

Businesses managed by Muslim women entrepreneurs have become an interesting phenomenon in the global economic landscape. This research aims to understand in depth the factors that contribute to the success and sustainability of businesses managed by Muslim women entrepreneurs, using an Islamic perspective as the basis for analysis. This research uses a qualitative approach with a multiple case study design. Data was collected through in-depth interviews with 15 Muslim women entrepreneurs who have businesses that have been running for at least 5 years and are considered successful in their respective industries. Data analysis was carried out using thematic methods, identifying key themes that emerged from the interview data. The research results reveal that the business success factors of Muslim women entrepreneurs include: (1) Integrity and Islamic Business Ethics: Successful Muslim women entrepreneurs demonstrate a strong commitment to the values of honesty, justice and transparency in running their business. (2) Business Knowledge and Competence: The ability to manage finances, marketing and business operations is an important factor in achieving success. (3) Networking and Collaboration: Building strong relationships with customers, suppliers and other business partners contributes to business growth and sustainability. (4) Innovation and Adaptation: The ability to innovate and adapt to market changes is key in facing competition. (5) Devotion and Spirituality: Devotion and the practice of Islamic spirituality provide motivation and strength in facing business challenges. This research provides valuable insight into the factors that contribute to the success and sustainability of businesses managed by Muslim women entrepreneurs. These findings have important implications for Muslim entrepreneurs, policy makers and academics in developing strategies and programs that support business growth and sustainability based on Islamic values.
Co-Authors Adela Shabrina Prameka Ali, Asiah Alifia Ratna Sungkar Arum Prasasti Aulia Fazhra Yuninda Azlita, Reza Nur Berliana Septi Anggraini Cesya Rizkika Parahiyanti Dea Lestari Wahyuningtyas Dewi Sinta Puspitasari Dewi, Dr. Titis Shinta Dynda Prista Ely Siswanto Fitriani, Nur Afika Fulgentius Danardana Murwani Gandono, Arnela Ladyatma Gozi, Ahmad Handri Dian Wahyudi Kusdianti, Salsabila Esya Latif, Sahraman D. Hadji Mohammad Hari, Mohammad Naja Jessyka Maulani Putri Naofal, Ahmad Oktaviani, Fadhilah Nur Puji Handayati Puspasari, Shafa' Annisa Putri, Farhani Shauma Wiyana Rahayu, Arti Putri Septi Raisa Fitri Rizka Dewi Auliya Rizkie Ramadhan Ariyanto Saivana, Vinka Alfatena Shafa' Annisa Puspasari Sopiah Sopiah Sungkar, Alifia Ratna Titis Shinta Dhewi, Titis Wahyuningtyas, Dea Lestari Wardhana, Ery Tri Yana Respati Dewi Zutiasari, Ika