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All Journal Media Ekonomi dan Manajemen Journal of Economics, Business, & Accountancy Ventura Jurnal Borneo Administrator: Media Pengembangan Paradigma dan Inovasi Sistem Administrasi Negara Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Jurnal Manajemen dan Kewirausahaan (JMDK) Kinerja: Jurnal Ekonomi dan Manajemen Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen JURNAL MANAJEMEN AFEBI Economic and Finance Review JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Owner : Riset dan Jurnal Akuntansi Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Sketsa Bisnis Journal of Humanities and Social Studies International Journal of Economics, Business and Accounting Research (IJEBAR) Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal Of Science, Technology & Management (IJSTM) Journal of Management and Entrepreneurship Research Social Sciences, Humanities and Education Journal (SHE Journal) Devotion: Journal of Research and Community Service Jurnal Pustaka Mitra : Pusat Akses Kajian Mengabdi Terhadap Masyarakat Al-Tijary : Jurnal Ekonomi dan Bisnis Islam Jurnal Ilmu Manajemen Mulawarman (JIMM) Jurnal Ilmu Ekonomi Mulawarman (JIEM) Jurnal Sosial dan Sains Priviet Social Sciences Journal Journal of Social Science ABDIMU Jurnal Pengabdian Kepada Masyarakat eJEBA
Syarifah Hudayah
Mulawarman University
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Perbandingan ekuitas merek indomie dan mie sedaap Darmawan, Darmawan; Hudayah, Syarifah; Asnawati, Asnawati
JURNAL MANAJEMEN Vol 8, No 2 (2016)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (547.864 KB) | DOI: 10.29264/jmmn.v8i2.1190

Abstract

This study aimed to analyze the Comparative Effects of Brand Equity between Indomie Noodles brand and Sedaap noodles by using t test analysis in Two independent variables. The sample in this study were students of Mulawarman university Samarinda with amount of samples are 80 respondents by using hair method. The hypothesis of this study showed that between equity Indomie and Sedaap have significant differences.The results of hypothes test in Two Variables t test showed that, brand equity of Indomie and Mie Sedaap have significant differences.Keyword: Comparison of brand equity
Analisis Kinerja Layanan dan Kepuasan Pelanggan terhadap Loyalitas Nasabah Tabungan Wardhana, Annisa Aqsha; Hudayah, Syarifah; Wahyuni, Sri
JURNAL MANAJEMEN Vol 9, No 1 (2017)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (366.378 KB) | DOI: 10.29264/jmmn.v9i1.2390

Abstract

Research aims to know the influence of the Service Performance and Costumer Satisfaction loyality to the obligor Bank Mandiri branch Samarinda as well as to self relianthknowing variable does influential dominant among variable Service Performance and Customer Satisfaction of the Loyalty of the depositor Bank Mandiri branch self contained Samarinda.Sample on the basis Formula Solvin by Umar (2003: 146) obtained 95 or use calculationang depositor Bank Mandiri branch Samarinda.Method of data gathering used directly to the pil is interview involved with the matters discussed and give a list of question to depositor savings Bank Mandiri branch Samarinda.Analyzed data using equipment analysis multiple regression the testing done with t test, and test coefficient of determination to assistance software SPSS.Research Results show that collectively same Service performance and Costumer satisfaction influential Significant agains Loyality depositor Bank Mandiri branch Samarinda.Variable Costumer Satisfaction have influence dominant Loyalty to the obligor Bank Mandiri branch Samarinda. Nugroho ( 2005 : 11 ) declare that to regression compounded better use R Square yes have adjustable or written adjusted R Square method of 0,120 this give a sense 12% of variation variable dependent that is Loyalty of the depositor Bank Mandiri branch Samarinda can descoribed by the independent variable Service Performance and Customer Satisfaction now the rest 88% annotated by factors of variable other unknown and notiucluded in the research.
Pengaruh sistem informasi penilaian kinerja dan tunjangan tambahan penghasilan terhadap kinerja pegawai Sugiani, Sugiani; Hudayah, Syarifah; gani, irwan
JURNAL MANAJEMEN Vol 10, No 1 (2018)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (507.428 KB) | DOI: 10.29264/jmmn.v10i1.2012

Abstract

Performance Appraisal Information System, Supplementary Income Benefits, and Performance Employees are meruapakan one unity and mutually related to each other in the performance appraisal and compensation to the Government of Samarinda City. The application of performance appraisal and compensation information system in the form of additional income support is an effort of Samarinda City Government in an effort to give motivation to the employees to improve their performance. The purpose of this study is to determine the effect of performance appraisal information systems and additional income allowances on the performance of employees of the Department of Education Samarinda City. This research was conducted in Samarinda City Education Office. The population in this study as many as 120 employees, while the samples taken as many as 55 respondents selected simple random sampling. Validity test and test reliability of variable indicator questionnaire using SmartPLS version 3.2.6 with requirements to meet outer model, while hypothesis testing using model structure test (inner model) using SmartPLS program version 3.2.6. The result of the research indicates that the items of variable indicator have fulfilled the criteria of validity and reliability. Test the validity of loading factor, cross loading, AVE value indicates that the instrument is valid. The reliability test tested using composite realibility and Cronbach's Alpha has been eligible. Furthermore, the hypothesis test by using SmartPLS shows that the system of performance appraisal information (e-logbook) has positive and significant effect to the additional allowance of earnings, the additional allowance of earnings has positive and significant effect to the employee performance, while the performance appraisal e-logbook system has positive Not significant to employee performance. The suggestion that can be given is that the city government of Samarinda should improve the performance appraisal information system so that it can describe the performance of the employees, not just the daily activities.Keywords: performance appraisal information system, additional income supplement, employee performance
Pengaruh kepemimpinan dan budaya organisasi serta karakteristik pekerjaan terhadap kepuasan kerja dan motivasi Rahmawati, Apriliana; Hudayah, Syarifah; Fitriadi, Fitriadi
JURNAL MANAJEMEN Vol 11, No 2 (2019)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (280.608 KB) | DOI: 10.29264/jmmn.v11i2.5964

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kepemimpinan dan budaya organisasi serta karakteristik pekerjaan terhadap kepuasan kerja dan motivasi pada PT BRI Syariah Samarinda. Penelitian ini menggunakan model analisis jalur (path analysis) dengan sarana software SPSS versi 20. Data penelitian dilakukan dengan memberi angket kuesioner terhadap 100 orang responden karyawan PT BRI Syariah Samarinda. Hasil penelitian ini menunjukan bahwa variabel kepemimpinan, budaya organisasi dan karakteristik pekerjaan secara langsung berpengaruh signifikan terhadap variabel kepuasan kerja. Variabel kepemimpinan dan budaya organisasi secara langsung berpengaruh positif tetapi tidak signifikan terhadap variabel motivasi, kemudian variabel karakteristik pekerjaan secara langsung berpengaruh negatif dan signifikan terhadap variabel motivasi. Variabel kepuasan kerja berpengaruh positif dan signifikan terhadap motivasi. Kepememimpinan, budaya organisasi dan karakteristik pekerjaan secara tidak langsung berpengaruh positif dan signifikan terhadap motivasi melalui kepuasan kerja.
Pengaruh daya tarik wisata, citra destinasi dan sarana wisata terhadap kepuasan wisatawan citra niaga sebagai pusat cerminan budaya khas kota samarinda Apriliyanti, Ester; Hudayah, Syarifah; Zainurossalamia ZA, Saida
JURNAL MANAJEMEN Vol 12, No 1 (2020)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (223.061 KB) | DOI: 10.29264/jmmn.v12i1.7308

Abstract

Tujuan penelitian ini adalah untuk mengetahui Pengaruh  Daya Tarik Wisata, Citra Destinasi dan Sarana Wisata tehadap Kepuasan Wisatawan. Penelitian ini menggunakan 80 responden wisatawan luar kota Samarinda sebagai sampel secara acak dan sederhana, analisis dilakukan dengan menggunakan model persamaan struktural (SEM) dan diolah dengan menggunakan Partial Least Square (PLS) 3.0. Hasil penelitian membuktikan bahwa Variabel Daya Tarik Wisata dan Citra Destinasi berpengaruh secara simultan terhadap Kepuasan Wisatawan, sedangkan variabel Sarana Wisata tidak berpengaruh langsung terhadap Kepuasan Wisatawan di Citra Niaga Samarinda.
THE EFFECT OF CUSTOMER VALUE AND CUSTOMER TRUST ON SATISFACTION AND CUSTOMER LOYALTY PT SAMATOR GAS INDUSTRI SAMARINDA SEBERANG Putra, Indra Permana Kusuma; Hudayah, Syarifah; Achmad, Gusti Noorlitaria
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 4, No 02 (2020): IJEBAR, VOL. 04 ISSUE 02, JUNE 2020
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v4i02.1048

Abstract

In this study involving consumers PT Samator Gas Industri Samarinda Seberang. In this study, a sample of 120 respondents was used to see customer satisfaction and customer loyalty. The data analysis used by the author is the Structural Equation Model (SEM). Hypothesis testing is done by multivariate analysis carried out through the SmartPLS program. Data analysis through partial Least Square (PLS) is done through two stages, namely: First, Assessing the outer model or measurement model. Second, assess the inner model or structural model. The results showed that Customer value had a significant positive effect on customer satisfaction, Customer trust had a significant positive effect on customer satisfaction, Customer value had a significant positive effect on loyalty, Customer trust had a significant positive effect on loyalty, Satisfaction had a non-significant positive effect on loyalty on PT Samator Gas Samarinda Industry Opposite.
Strategi kinerja layanan rumah sakit umum di samarinda Hidayati, Tetra; Hudayah, Syarifah
INOVASI Vol 16, No 2 (2020)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (348.6 KB) | DOI: 10.29264/jinv.v16i2.8343

Abstract

Penelitian ini bertujuan  untuk  menganalisis kesenjangan antara kinerja dan harapan pada Rumah sakit  di samarinda. Penelitian ini menggunakan  Important performance Analysis (IPA). Unit analisis yang digunakan dalam penelitian ini adalah pengunjung  dari 5(lima)  rumah sakit umum yang ada di samarinda yaitu Rumah sakit dirgahayu, Rumah sakit Samarinda Medica Citra (SMC), Rumah sakit H. Darjad,  Rumah sakit Rumah sakit AW syahranie dan RS A, Muis dengan jumlah sampel sebanyak 250 orang untuk layanan rawat jalan. Kinerja layanan dianalisis dengan  SERQUAL yang menggunakan lima dimensi yaitu keandalan, keresponsifan, empati, jaminan dan bukti fisik. Hasil analisis menunjukkan bahwa  kesesuaian antara kinerja layanan  dan harapan pelanggan  rumaj sakit di samarinda adalah sebesar pelanggan dengan tingkat kesesuaian85%, kesesuaian antara kinerja dan harapan pelanggan untuk rumah sakit umum daeah sebesar 87% dan kesesuaian kinerja dan harapan pelanggan untuk rumah sakit swasta adalah 84 %.
PENGARUH PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR) TERHADAP PENINGKATAN BRAND IMAGE, CORPORATE REPUTATION SERTA CUSTOMER LOYALTY PADA BANKALTIMTARA Rahmatussani, Andi Mahardiyanti; Hudayah, Syarifah; Rahmawati, Rahmawati
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 7, No 2 (2020): JMBI UNSRAT Volume 7 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v7i3.31158

Abstract

Abstract :  The purpose of this study was to determine how the influence of Bankaltimtara's CSR Program on brand image, corporate reputation and customer loyalty at Bankaltimtara Company. The research was conducted by taking the object of Bankaltimtara customers using hundred respondents obtained from the number of bank accounts of Bankaltimtara conventional customers. As for the data analysis used by the author is using statistical test tools, namely the Structural Equation Model (SEM) test with the alternative method of Partial Least Square (PLS) using the SmartPLS 3.0 software. Hypothesis testing is done by multivariate analysis, which runs through the PLS program. Data analysis through Partial Least Square (PLS) was carried out in two stages, namely: First, assessing the outer model or measurement model. Second, assessing the inner model or structural model. The results of the assessment indicate that there is a significant influence between Bankaltimtara's CSR Programs on Bankaltimtara's brand image and corporate reputation, but it has no effect on Bankaltimtara's customer loyalty. Meanwhile, for Bankaltimtara brand image, it has a significant effect on Bankaltimtara's corporate reputation and customer loyalty. So CSR Program should be developed in line with the development of product due to customer’s need in order to meet customer loyalty. Abstrak: Tujuan penelitian ini adalah untuk mengetahui bagaimana pengaruh Program CSR Bankaltimtara terhadap brand image, corporate reputation serta customer loyalty pada Perusahaan Bankaltimtara. Penelitian dilakukan dengan mengambil obyek nasabah Bankaltimtara dengan menggunakan 100 responden dari jumlah akun rekening nasabah Bankaltimtara konvensional. Adapun analisis data yang digunakan oleh penulis adalah  menggunakan alat uji statistik yaitu dengan uji Model Persamaan Struktural Structural Equation Model (SEM) dengan metode alternatif partial least square (PLS) menggunakan software SmartPLS 3.0..  Analisis data melalui Partial Least Square (PLS) dilakukan melalui dua tahap, yaitu : Pertama, Menilai outer model  atau model pengukuran. Kedua, menilai inner model atau model struktural. Hasil penilaian menunjukkan bahwa terdapat pengaruh yang signifikan antara Program CSR Bankaltimtara terhadap brand image dan corporate reputation Bankaltimtara, namun tidak berpengaruh terhadap customer loyalty Bankaltimtara.  Sedangkan untuk brand image Bankaltimtara, memiliki pengaruh yang signifikan terhadap corporate reputation dan customer loyalty Bankaltimtara. Sehingga perlunya pengembangan Program CSR yang seiring dengan pengembangan produk yang dapat menjawab segala kebutuhan nasabah untuk lebih meningkatkan loyalitas nasabah Bankaltimtara. Corporate Social Responsibility, Brand Image, Corporate Reputation
INFLUENCE ANALYSIS OF REWARDS & MOTIVATION, COMMUNICATION, DEVELOPMENT, SUPPORT SYSTEM, EMPLOYEE SELECTION, EMPLOYEE RECRUITMENT, AND HEALTHY WORK ENVIRONMENT ON INTERNAL MARKETING (CASE STUDY AT PORT DIVISION BONTANG COAL TERMINAL PT INDOMINCO MANDIRI) Syahidul, Syahidul; Achmad, Gusti Noortalitaria; Hudayah, Syarifah
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 1 (2021): IJEBAR, VOL. 5, ISSUE 01, MARCH 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i1.2081

Abstract

Internal Marketing is the important aspect at the organization to measure business performance. The job of internal marketing is to recruit, train and motivate employees who can serve customers well. Without being actively promoted, internal marketing can have a negative impact on service quality, which can lead to decreased customer satisfaction and profitability. This study is focused on the services division especially in port division Bontang Coal Terminal PT IMM. Researchers took research data through a Google Form questionnaire. There are 84 respondents were recorded as filling in the questionnaire to test all the hypotheses. There are 7 indicators used to assess internal marketing. The data analysis used PASW Statistics 18 to test the level of validity and reliability, to test the results of the hypothesis, the researcher used SEM PLS to determine the relationship between variables. The findings of this study are that the Rewards and Motivation, Communication, Development, Support System, Employee Selection, Employee Recruitment, and Healthy Work Environment have positive significant on Internal Marketing
THE INFLUENCE OF HEDONIC VALUE AND UTILITARIAN VALUE ON BRAND TRUST AND LOYALTY Achmad, Gusti Noorlitaria; Hudayah, Syarifah; Ilmi, Zainal
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 4, No 03 (2020): IJEBAR, VOL. 04 ISSUE 03, SEPTEMBER 2020
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v4i03.1287

Abstract

This study aims to examine and analyze the influence of Hedonic Value and Utilitarian Value on Brand Trust and loyalty on shoe products. This research will be conducted by distributing questionnaires to 100 respondents who use shoe products. The analysis technique used is quantitative analysis techniques with path analysis methods. The results of this study indicate that the hedonic value has a significant positive effect on brand trust. Utilitarian values do not have a significant influence on brand trust. Brand trust has a significant positive effect on Loyalty.
Co-Authors Abdul Rahim Achmad , Gusti Noorlitaria Achmad Fachri Achmad Rizhali Achmad, Gusti Noortalitaria Ade Saputri Adeline Raisa Takalamingan Aditya Pratama Ahmad Abdurrohman Ahmad Miraddian Akhmadi Akhmadi Alan Nuari Alexander Sampelililng Annisa Aqsha Wardhana Apriliana Rahmawati Apriliyanti, Ester Arbajah Arbajah Ardi Paminto Arfiah Busari ARINDA ZEN TIFFANY Asnawati Asnawati Asnawati Asnawati Asnawati Asnawati Aulia Melinda Putri Basten, Eric Van Darlan Darlan Darmawan Darmawan Darmawan Darmawan Dedhy Dedhy Dedhy Pradana Desi Kartika Dewanda Putra Utama DIAH AMARATANI Diana Lestari Diana Lestari Diniarty Hadi Dirga Lestari Djoko Setyadi Doddy Angga Dr. Michael, MS Endah Sari Titi Utami Endah Sriwahyuni Eri Mardiani Eric Van Basten Ester Apriliyanti Fahri Ramadhan FAJAR HIDAYAT Fatih Izzah Qoyyimah Fatimatul Mukarromah Fitriadi Fitriadi Fitriani Fitriani Giyanira Geanira Gusti Noorlitaria A Gusti Noorlitaria Achmad Gusti Noortalitaria Achmad Hamid Bone Hariyadi Hariyadi Hayati Hayati hendri awan Hendy Gunawan Sutanto Herning Indriastuti Herwin Herwin Indah Purnamasari Indra Permana Kusuma Putra Irsan Tricahyadinata Irwan Gani Irwan Setiawan Irwansyah Irwansyah Istiqomah Istiqomah J. Kuleh J. Kuleh J. Kuleh J. Kuleh J. Kuleh Jiuhardi Jiuhardi Juliansyah Roy Jumriah Jumriah Juraidah Juraidah Jusuf Kuleh Kezia Arum Sary Lusiana Emiliani Weti Luxy Rizkyanto M. Amin Kadafi Maria Kristina Marsuki Marsuki, Marsuki Mawardi Sukardi Mega Mega Melinda Nurcahya Lestari Michael Hadjaat Michael Michael MIFTAHUL JANNAH Miranda, Rezha Muammar Kadafi Muhammad Fikri Djufri Muhammad Ikbal Muhammad Ikbal Muhammad Khumeini Noor Saima Hartini Noris Marten Polanco Nur Indah Amalia Nur Ita’ Zahrah Nur Julianti Amir Nur Kharisma Ari Gama Putri Nurfahrina Nurfahrina Nurhadijah Nurhadijah Prilnita Sari Kusumah Priyagus, Priyagus Putit, Lennora Putra, Indra Permana Kusuma Rahcmad Budi Suharto Rahmatussani, Andi Mahardiyanti Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati, Apriliana Rahmawati, Rahmawati Rana Kirana Rian Hilmawan Ricky Pebiyanto Putra Rika Marliani Rio Haribowo Rita Ariani Rizka Ridha Aulia Rizky Abdillah Isma Rizky Yudaruddin Rufina Pramuditha Saida Nurosalamia Santi Lestari Setiyono Setiyono Seviana F Seviana F Shaiful - shibghati Mutia Hasanah shibghati Mutia Hasanah shibghati Mutia Hasanah Siti Amalia Siti Maria Sri Wahyuni sri wahyuni Sri Wahyuni Sri Wahyuni Sudibyo, Zsaghandy Adjisuastika Sugiani Sugiani Sugiani, Sugiani Syahidul Syahidul Syahidul, Syahidul Syarifah Fatimah Nabila Tamam Rosid Taqwa, Syukur Teddy Lesmana Tikawati Tikawati, Tikawati Triyana Ety Ruswati Ulya Farida Ardiati Veronika Veronika Wardhana, Annisa Aqsha Wasil, Mohammad Yohanes Kuleh Yusriana Adnan Yuvita lalang ZA, Saida Zainurossalamia Zainal Abidin Zainal Abidin Zainal Ilmi Zainal Ilmi