Article Per Year (5 Year)
p-Index From 2020 - 2025
0.659
P-Index
This Author published in this journals
All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Journal of Management and Bussines (JOMB) Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Teuku Fajar Shadiq
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
MENINGKATKAN PENJUALAN DENGAN CUSTOMER ACQUISITION COST Suwandi Suwandi; Melinda Melinda; Ana Rusmardiana; A. Besse Dahliana; Arfiani Yulianti Fiyul; Teuku Fajar Shadiq; Abdullah Abdullah; Joko Rehutomo
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 02 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i02.959

Abstract

The company's operational conditions in Indonesia are still not optimal, so as a result they have not been able to increase their sales every period. This ex post facto study aims to examine the effect of customer acquisition cost on increasing sales in the cosmetics and household sub-sector industrial companies on the Indonesia Stock Exchange for the 2016-2021 period. This study involved 10 companies and as many as 5 companies were selected as research samples. Thus, obtained 30 observational data based on purposive sampling technique. Secondary data in the form of company financial statements were collected through the www.idx.co.id page using documentation techniques. The data that has been collected is then analyzed using simple linear regression and processed using the SPSS 23 program. The results show that customer acquisition costs have a positive and insignificant effect on increasing sales. Following up on these findings, the initial assessment of customer acquisition costs by companies on the Indonesia Stock Exchange needs to be carried out more optimally so that it can encourage an increase in company sales
Strategi Manajemen Keuangan Rumah Tangga: Langkah Menuju Kesejahteraan Ekonomi Keluarga Hani Hasanah; Budiastuti Fatkar; Dwi Sri Dani Afriza; Teuku Fajar Shadiq
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Vol. 3 No. 3 (2024): September : Jurnal Hasil Pengabdian Masyarakat Indonesia
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/karunia.v3i3.2566

Abstract

This Community Service activity aims to ensure that every woman is able to have a management strategy in managing household finances so that economic prosperity can be achieved in the family. Participants in this activity are given an understanding of the management strategies applied in managing household finances which will result in output from the participants, namely that each participant knows the level of financial needs, is able to make financial plans well in accordance with the flow of the management process, has an effective financial management strategy and practice in preparing routine financial budgets. It is important to carry out this activity because of economic instability and the increasing cost of living nowadays. It is very necessary to educate the public, especially women, in financial literacy to manage household finances well and optimally. This is an open access article under the CC–BY-SA license
From Scroll to Sale: How Social Media Marketing Builds Customer Equity Through Brand Experience at Creamsie Whimsie Brumadyadisty, Garry Brumadyadisty; Edi Mulyadi; Erialdy; Teuku Fajar Shadiq
Journal of Management and Bussines (JOMB) Vol. 7 No. 4 (2025): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/770hj964

Abstract

This study aims to analyze the influence of Social Media Marketing Activities (SMMAs) on Customer Equity, with Brand Experience as a mediating variable among consumers of the premium vape product Creamsie Whimsie in Indonesia. The research method used is a quantitative explanatory approach with Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis technique through SmartPLS 4, based on data obtained from 150 social media user respondents. The results show that SMMAs have a significant effect on Brand Experience and Customer Equity, and Brand Experience is proven to mediate the relationship between SMMAs and Customer Equity. The conclusion of this study confirms that an effective social media marketing strategy can build a strong brand experience and positively impact customer value in the context of the niche market for experience-based FMCG products.   Keywords: Social Media Marketing, Brand Experience, Customer Equity, Premium Vape, PLS-SEM
Co-Authors A. Besse Dahliana Abdullah Abdullah Ana Rusmardiana Arfiani Yulianti Fiyul Brumadyadisty, Garry Brumadyadisty Budiastuti Fatkar Dwi Sri Dani Afriza Edi Mulyadi Erialdy Hani Hasanah Joko Rehutomo Melinda Melinda Suwandi Suwandi