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All Journal International Research Based Education Journal
Yatnanta Ramadhana, Yatnanta
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Case Study: Implementation and Learning of Digital Marketing Strategies at PT. Airlangga Rent Car Go/Silver Tour & Travel in Malang City Ramadhana, Yatnanta; Sudarmiatin, Sudarmiatin; Dhewi, Titis Shinta
International Research-Based Education Journal Vol 7, No 1 (2025)
Publisher : Faculty of Education Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um043v7i1p137-147

Abstract

This research aims to analyze the implementation of digital marketing strategies at PT. Airlangga Rent Car Go/Silver Tour & Travel in Malang City focuses on three main dimensions: traffic, conversion, and engagement. The research employs a qualitative case study approach involving observation, in-depth interviews, and documentation. The results indicate that using social media such as Instagram, website, and WhatsApp effectively increases customer interaction and engagement. SWOT analysis identifies the company's strengths, weaknesses, opportunities, and threats, providing a basis for optimal marketing strategies. This research concludes that PT. Airlangga Rent Car Go/Silver Tour & Travel needs to increase the amount of content and marketing platforms to achieve more significant growth through horizontal integration
Co-Authors Sudarmiatin Titis Shinta Dhewi, Titis