Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Journal of Politic and Government Studies Indonesian Journal of Business and Entrepreneurship (IJBE) Journal La Sociale
Tri Raharjo
SMP N 1 Kalasan
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Studi Implementasi Program Kabupaten Layak Anak Studi di Kabupaten Pemalang Provinsi Jawa Tengah Tahun 2013 Raharjo, Tri; ., Purwoko; Martini, Rina
Journal of Politic and Government Studies VOLUME 4, NOMOR 2, TAHUN 2015
Publisher : Journal of Politic and Government Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRAC            In the district pemalang , is limited government policy to unite the issue of the right to development planning in the district , and not teritegrasinya the right to protection of children in the development district or city. The child is worthy of the district government policy which aims to collect pemalang government resources , the community , the family in the form of policy , institutional , the program and development activities aimed at fulfilling the right the right of children            To uncover the problems the problems and research purposes , researchers used a type of research evaluation .Data analysis by evaluation is descriptive .The purpose of this research is to find program evaluation district worthy of children in district pemalang and evaluate factors driving and inhibitors of the district worthy of this kid .The data collection techniques that the author of use in this research is an interview and the study of literature .            The results of research shows that the government district pemalang to toward pemalang worthy of children is pembentukkan task force team district worthy of the son of one of them is pembentukkan forum children become a bridge between the government with the village community .In its implementations policy based on research is considered good enough to see the implementation of variables in this policy .A factor that impedes from the program is a lack of coordination of a unit of local government work with the village children which results in lack of socialization of the forum of the child to existing community in village.  Keyword: Deserving child district , the implementation of policy , forum child
Critical Review of Marketing Mix, Brand Equity on Restaurant Consumer Purchasing Decisions Raharjo, Tri
Journal La Sociale Vol. 6 No. 1 (2025): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v6i1.1834

Abstract

The success of the marketing campaign of “Share a Coke With” has been globally known as one of the personalized campaigns with some popular individual names. This act of corporate communication has made the Coca-Cola Company even stronger as a multinational company. The usage of individual names has created a stronger bond between the brand and the audience. This qualitative research examines to what extend the brand image of Coca-Cola has affected the perception of its audience as it will have the implications of the economic and the social effects to the brand. The qualitative approach is used through the content analysis technique to some residents who were born and raised in Surabaya as of 2024, with 6 participants participating by the purposive sampling. This research examines the brand image by its favourability, strength, and uniqueness associated to Coca-Cola as a brand. Results has indicated a significant influence to the brand image and the personalized campaign. This research has underscored the importance in building consumer relations, strengthening the marketing strategy, and shaping brand image in a more complex world full of messages.
From Reviews To Revenue: The Role of Product Quality, Online Customer Review and Brand Image in Samsung's Shopee Application Sales Kuswibowo, Christian; Santoso, Agus; Saberan, Fauzi; Raharjo, Tri
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 3 (2025): IJBE, Vol. 11 No. 3, September 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.3.530

Abstract

Background: The growth of e-commerce had transformed consumer purchasing behavior, particularly in online marketplaces like Shopee. Samsung, a leading smartphone brand, relied on product quality and online customer reviews to influence consumer decisions. This study examined how these factors shaped purchasing decisions, with brand image serving as a mediating variable in this relationship.Purpose: This study explores how product quality and online customer reviews affect purchasing decisions, considering brand image as a mediating factor.Design/methodology/approach: A quantitative research approach was employed utilizing Partial Least Squares-Structural Equation Modeling (PLS-SEM) to analyze the relationships between the studied variables. Data were gathered from 160 Shopee users through structured questionnaires, analyzing the relationships between product quality, online customer reviews, brand image, and purchasing decisions using convenience sampling.Finding/Result: Findings show that product quality and brand image strongly influenced purchase intent, while online reviews affected brand image but not purchasing decisions, underscoring the key role of brand perception in e-commerce.Conclusion: This study confirmed that product quality and brand image were key determinants of purchasing behavior, emphasizing the importance of brand perception in online consumer decision-making.Originality/value (State of the art): This study enriches the existing digital marketing literature by exploring the integrated impact of product quality and online customer reviews on consumer purchase decisions, with brand image serving as an intermediary factor. The findings provide valuable insights for e-commerce businesses, enabling them to refine branding strategies, strengthen consumer trust, and enhance overall online sales performance. Keywords: product quality, online customer reviews, brand image, purchasing decisions, consumer behavior
Co-Authors Agus Santoso Christian Kuswibowo Purwoko . Rina Martini Saberan, Fauzi