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All Journal The International Journal of Accounting and Business Society Jurnal Manajemen. MIX : Jurnal Ilmiah Manajemen PROSIDING SEMINAR NASIONAL CENDEKIAWAN Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Jurnal Pengabdian Masyarakat AbdiMas JURNAL PENDIDIKAN TAMBUSAI Jurnal Manajemen BUDGETING : Journal of Business, Management and Accounting Jurnal Pengabdian kepada Masyarakat Nusantara Action Research Literate (ARL) Golden Ratio of Mapping Idea and Literature Format Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Jurnal Manajemen dan Perbankan (JUMPA) Jurnal Ekonomi Trisakti Journal of Social And Economics Research Business and Entrepreneurial Review Media Riset Bisnis & Manajemen Jurnal ekonomi Manajemen dan Bisnis (JUBIS) Golden Ratio of Data in Summary Pena Dimas: Jurnal Pengabdian Masyarakat EBID:Ekonomi Bisnis Digital

Fatik Rahayu

Unknown Affiliation

Author-ID : 443805

Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences

Published : 36 Documents Claim Missing Document

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Articles

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MENGELOLA CUSTOMER VOICE UNTUK MENINGKATKAN POSITIVE WORD OF MOUTH DAN MARKETING RESEARCH COOPERATION Fatik Rahayu
Jurnal Manajemen. Volume 19, Nomor 2, Tahun 2015
Publisher : Jurnal Manajemen.

Show Abstract | Download Original | Original Source | Check in Google Scholar

Research examining the role of customer voice to encourage positive word ofmouth and marketing research cooperation in higher education service is scarce. This paper aims to examine the antecedents and consequences of customer voice within a higher education context. A qustionnaire was developed with item measures that captures the constructs in the conceptual model. A survey of higher education student was undertaken. The data are analysed with SEM. The result show there is a significant impact of prior complain experience and attitude toward complain on customer voice. And the customer voice have impact on positive word of mouth and marketing research cooperation.

MENGELOLA CUSTOMER VOICE UNTUK MENINGKATKAN POSITIVE WORD OF MOUTH DAN MARKETING RESEARCH COOPERATION Rahayu, Fatik
Jurnal Manajemen Vol 19, No 2 (2015): June 2015
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Penelitian ini meneliti peran suara pelanggan untuk mendorong kata positif dari mulut dan pemasaran kerjasama penelitian dalam pelayanan pendidikan tinggi langka. Makalah ini bertujuan untuk menguji anteseden dan konsekuensi dari suara pelanggan dalam konteks pendidikan tinggi. Sebuah qustionnaire dikembangkan dengan langkah-langkah item yang menangkap konstruksi dalam model konseptual. Sebuah survei dari mahasiswa pendidikan tinggi dilakukan. Data dianalisis dengan SEM. Hasil penelitian menunjukkan ada pengaruh yang signifikan dari sebelumnya mengeluh pengalaman dan sikap terhadap mengeluh pada suara pelanggan. Dan suara pelanggan berdampak pada kata positif dari mulut dan pemasaran kerjasama penelitian.Research examining the role of customer voice to encourage positive word of mouth and marketing research cooperation in higher education service is scarce.Ã‚Â This paper aims to examine the antecedents and consequences of customer voice Ã‚Â within a higher education context. A qustionnaire was developed with item measures that captures the constructs in the conceptual model. A survey of higher education student was undertaken. The data are analysed with SEM. The result show there isÃ‚Â a significantÃ‚Â impact of prior complain experience and attitude toward complainÃ‚Â on customer voice. And the customer voice have impact on positive word of mouth and marketing research cooperation.

Student Perceptions on Service Quality of Higher Education: An Empirical Study Rahayu, Fatik; Murtanto, Murtanto; Ekasari, Ayu
The International Journal of Accounting and Business Society Vol 15, No 1 (2007): The International Journal of Accounting and Business Society
Publisher : Accounting Department,

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Educational literatures suggest that there is mounting pressure from customers of higher education to close the gap between their expectation of institutional performance and the actual performance (Widrick et al., 2002; Pariseau and Mc Daniel, 1997; Shank et al., 1995). Therefore, it is imperative that higher educations actively monitor the quality of their service. This study deals with measuring the service quality in higher education. The service quality of higher education in this research is defined as the difference between perception of performance and expectation of higher education. The instrument from Shank et al. (1995) was used in this study. The questionnaires were sent to students from some big universities in Jakarta. The t test was used to analysis the data

CORPORATE SOCIAL RESPONSIBILITY: KONSEKUENSI PRAKTIK DAN HUBUNGANNYA DENGAN CORPORATE IMAGE DAN LOYALITAS PELANGGAN Fatik Rahayu; Fadhel Audia Yusran
MIX: JURNAL ILMIAH MANAJEMEN Vol 10, No 1 (2020): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Penelitian ini bertujuan untuk menguji keterkaitan variabel Corporate Social Responsibility (CSR), Corporate Image dan Customer Loyalty. Data diperoleh dengan menyebarkan kuesioner yang sudah diuji validitas dan reliabilitasnya pada 170 responden dengan kriteria konsumen yang memahami CSR serta pernah menggunakan jasa dari sebuah hotel yang sudah menerapkan CSR. SEM digunakan untuk menguji model penelitian dan menguji semua hipotesis yang diajukan. Hasil penelitian menunjukkan bahwa model fit dan CSR berpengaruh baik secara langsung maupun melalui Corporate Image terhadap Customer Loyalty. Oleh karena itu, untuk meningkatkan Corporate Image dan Customer Loyalty, manajer dapat mengelola praktik CSR dengan baik.

Konsekuensi Gaya Komunikasi Ryan Ardhito Hadyan; Fatik Rahayu
PROSIDING SEMINAR NASIONAL CENDEKIAWAN PROSIDING SEMINAR NASIONAL CENDEKIAWAN 2018 BUKU II
Publisher : Lembaga Penelitian Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/semnas.v0i0.3494

Penelitian ini bertujuan untuk menguji dan menganalisis Konsekuensi dari Gaya Komunikasi. Sampel yang digunakan dalam penelitian ini sebanyak 250 responden dengan menggunakan metode penarikan sampel purposive sampling. Sampel yang digunakan dalam penelitian ini adalah pelanggan yang merupakan member dari program pelayanan Starbucks. Pengujian hipotesis dilakukan dengan metode structural equation model (SEM) dengan bantuan software AMOS. Hasil dari penelitian ini menunjukkan bahwa terdapat pengaruh positif Communication Style terhadap Self-image Congruence. Selanjutnya Self-image Congruence berpengaruh positif terhadap Satisfaction. Selain itu, Self-image Congruence juga berpengaruh positif terhadap Information Quality. terakhir, Information Quality memiliki pengaruh positif terhadap Satisfaction dan Satisfaction berpengaruh positif terhadap Program Loyalty. Untuk penelitian selanjutnya dapat juga menambahkan dan menganalisis anteseden dari Program Loyalty.

PERAN MARKETING COMPETENCY DALAM MENINGKATKAN KEUNGGULAN BERSAING Fatik Rahayu
Media Riset Bisnis & Manajemen Vol. 6 No. 3 (2006): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

Functional area competencies are considered as sources of competitive advantage (Porter, 1994; Heene & Stanches, 1997; Cravens, 1996; Vickery el AI, 1993; Vickery et. Al, 1994), and marketing competency is one of them. Marketing competency construct is defined as the sum of the performed on 31 competitive items, weighted by importance and extent of marketing responsibility (Vickery et al., 1994).This study examines a model of relationships between marketing competency and business performance outcomes such as market share and market share growth. The questioners were sent to marketing managers from manufacture organizations at Jakarta. The instrument from Vickery et al. (1994), was used in this study. Regression was used to analysis this data. The result showed that marketing competency is related to business performance outcomes (in this case: market share and market share growth). So, It suggests that marketing competency is a source competitive advantage.Keywords : Marketing Competency, Business Performance Outcomes (market share and market share growth), competitive Advantage.

PEOPLE ROLE IN SER VICE DELIVERY : PERAN DOSEN DAN MAHASISWA DALAM PROSES PEMBELAJARAN DI KELAS Fatik Rahayu
Media Riset Bisnis & Manajemen Vol. 11 No. 2 (2011): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

Educational literatures suggest that there is mounting pressure from customers of higher education to close the gap between their expectation of institutional performance and the actual performance. Therefore, it is imperative that higher educations actively monitor the quality of their service. The overall course evaluation is one of the most significant trends in current higher eduction quality. This research concerns with the impact of instructor' role and student role on the overall course evaluation. A questionnaire was developed with item measures that captures the constructs in the conceptual model. A survey of higher education student was undertaken. The data are analysed with multiple regression. The result showed that the instructor and student play a role in explaining student perceptions of the overall course evaluation.Keywords : The role of instructor, The role of student, The overall course evaluation, Higher education quality

BAGAIMANA MENGEVALUASI PROSES PEMBELAJARAN DI KELAS ? : SEBUAH MODEL EVALUASI ALTERNATIF Fatik Rahayu; ayu ekasari
Media Riset Bisnis & Manajemen Vol. 12 No. 2 (2012): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

The growth of higher education institutions is increasing in an environment that is fiercely competitive one, especially in this 'globalization era'. There are not only local competitors that have to be faced, but Mere are also some global competitors. On the other side, educational literatures suggest that there is mounting pressure from customers of higher education, which include students, parents, alumni, employers and legislators to close the gap between their expectation of institutional performance and the actual performance. In this competitive environment, quality is one of the competitive priorities. Therefore, it is imperative that higher educations actively monitor the quality of their services. Understanding of stakeholders' expectation of higher education learning process is important.This paper aims to identified the stakeholders' expectation of learning process and based on this expectation we developed an instrument to evaluate learning process in class. A Focus Group Discussion of higher education stakeholders with student, instructor and user as partisipant were undertaken.Keywords: Stakeholders of higher education, Evaluation of learning process, instrument

PERAN PENTING SERVICE MARKETING MIX PADA EDUCATION SERVICE Fatik Rahayu
Media Riset Bisnis & Manajemen Vol. 13 No. 1 (2013): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

This paper aims to examine the role of service marketing mix in education service business. A questionnaire was developed with item measurements that captures the constructs in the conceptual model. A survey of English language education business student was undertaken. The data are analyzed with multiple regression. The result show there is significant impact of service marketing mix on customer loyalty.Keywords: Service marketing mix, Loyalty, Education service

KONSEKUENSI DARI GREEN LIFESTYLE, PRODUCT KNOWLEDGE, DAN COMMUNITY Prita Pramesti; Yaneva Anindita Dwi Cahyaningrum; Fatik Rahayu
Jurnal Ekonomi Trisakti Vol. 2 No. 2 (2022): Oktober
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jet.v2i2.14303

Tujuan penelitian ini adalah menganalisis peran gaya hidup hijau, pengetahuan produk, dan komunitas dalam meningkatkan niat beli hijau. Prosedur pengambilan sampel diaplikasikan dengan teknik purposive sampling yang diberikan kepada 200 responden yang pernah membeli produk hijau selama 6 bulan terakhir. Data dianalisis menggunakan metode Structural Equation Model (SEM) melalui program AMOS. Hasil dari penelitian ini menunjukan bahwa green lifestyle, product knowledge, dan community berpengaruh secara positif terhadap green purchase intention.

Co-Authors Adhilla, Siti Adhiyanto, Moch Ananda Adiati Hardjanti Adli, M Qodhil Aflah Harits adzaldi Akhmad, Nafila Nuraini Alifa, Tasya Ananda, Mochammad Anwarsyah, Difi Aprillya, Tasya Asep Hermawan Aulia, Naila Aurelia Lalita Kirana Jayananda Ayu Aulia Oktaviani Ayu Ekasari Azra Zinedine Rahman Bangun, Cicilia Daris, Muslim Etty Murwaningsari Fadhel Audia Yusran Gunarto Gunarto Hidayat, Darra Pradita Hisyam, Jasheer Muhamad Jamaludin, Rian Maulana Kurnia, Citra Adinda Putri Luki Adiati Pratomo Lunarindiah, Gatri Maharani, Rivana Syahira Maria Christina MIFTAHUL JANNAH Muhammad Izzudin Zaki Murtanto Murtanto Nuraini, Nafila Orlando, Muhammad Prita Pramesti Prita Pramesti Puspitasari, Windhy Raissa, Adina Ramadhanti, Mutiara Ramadhia, Kahti Raymond Siregar Reza, Muhammad Alvi Rifa, Hudzaifah Risasono, Fadhil Dhafa Robert Kristaung Robian, Rio Ryan Ardhito Hadyan Sistya Rachmawati Sofie, Sofie Sujana, Olga Dara Putri Sukmanto, Adi Sumiyarti Sumiyarti, Sumiyarti Wahyuni, Ratih Sri Wijanarko, Faiq Wijanarko, Faiq Raihan Wijanarko, Khansa Fara Yaneva Anindita Dwi Cahyaningrum Yaneva Anindita Dwi Cahyaningrum Yudhaputri, Egabetha Amirah Yudiatama, Riski Yusran, Fadhel Audia Zhafira, Shafa

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