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All Journal SOLUSI Jurnal Ekonomi
Nining Hidayah
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Economics, Econometrics & Finance Social Sciences Other

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STRATEGI PEMASARAN SEBELUM DAN SETELAH PANDEMI COVID-19 (STUDI KASUS DI PRODUSEN WINGKO BABAT PADANGSARI) Masine Slahanti; Sulistyorini Sulistyorini; Nining Hidayah
Solusi Vol. 20 No. 1 (2022): January
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v20i1.4348

Abstract

Wingko Babat is a kind of cake made from young coconut, glutinous rice flour and sugar. Wingko is very famous on the north coast of the island of Java. This cake is often sold at train stations, bus stations or also in cake shops for family gifts. Wingko is usually round and usually served warm and cut into small pieces. Wingko can be sold in the form of large rounds or also in the form of small cakes wrapped in paper. The combination of sugar and coconut makes this cake delicious. Wingko has an important role for the economic growth of this region. Currently wingko is a popular food in Babat and Semarang with different brands and sizes being sold. Marketing strategy is one way to increase sales volume through a series of continuous ways. The research was conducted by the manufacturer of wingko tripe Padangsari Banyumanik, Semarang. Methods of data collection is done by interview and observation. The results of the research show that the marketing strategy carried out by the Padangsari wingko babat producer is to sell to other sellers through resellers and reduce the selling price to the reseller, and change the wingko babat icon from a train to a night bus which has the characteristics of other wingko icons.. Through the 4P marketing strategy, namely price, product, promotion, and place. Through the 4P marketing strategy, it is hoped that sales from Wingko Babat will increase more than before the Covid-19 pandemic.
IMPLEMENTATION OF ORTIZ CAKE AND BAKERY BUSINESS MARKETING STRATEGY IN BRUMBUNG - DEMAK Nining Hidayah; Dina Kharisma
Jurnal Ekonomi Vol. 11 No. 01 (2022): Jurnal Ekonomi
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (303.026 KB)

Abstract

Ortiz cake bakery is a business that sells various types of bread, brownies, cakes, pudding, and snack snacks with raw materials that are guaranteed quality. With the application of marketing strategies also aimed at balancing theory and practice in learning in the context of broader benefits, marketing strategy training in this business is expected to increase the number of orders/sales to increase economic growth. It can further reduce the level of educated unemployment. However, in terms of sales or marketing it is necessary to carry out training activities on the implementation of marketing strategies in the company Cake And Backery Ortiz to increase intensive outlets to create orders that increase or increase the number of sales and can have a profitable prospect in the future, and The more workers, the greater the employment created. This study aims to implement a cake and bakery business marketing strategy. The method used to overcome the problems faced by partners is to carry out training activities on implementing marketing strategies. Data collection methods This study was conducted using descriptive analysis, interview data collection techniques, making observations, and sampling techniques .sample in this study is management Ortiz cake and Bakery. The implementation of the messaging strategy is carried out using online media and brochures, as well as celebgram endorsements and implemented marketing strategies for the price, product, promotion, and place.,
Co-Authors Dina Kharisma Masine Slahanti Sulistyorini Sulistyorini