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All Journal Budimas : Jurnal Pengabdian Masyarakat Jurnal Ekonomi
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PEMBERDAYAAN MASYARAKAT MELALUI PELATIHAN PEMASARAN ONLINE BAGI UMKM DI KELURAHAN MLATIBARU SEMARANG Tri Widiastuti; Guruh Mulia Widayat; Dina Kharisma; Elisa Teguh Prasetyani; Diaz Fajar Ilyasa Fatkhur
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 4, No 1 (2022): BUDIMAS : VOL. 04 NO. 01, 2022
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v4i1.3261

Abstract

Pemberdayaan masyarakat di Kelurahan Mlatibaru Kecamatan Semarang Timur, bertujuan menggali potensi warga dengan memberikan pengetahuan pemasaran berbasis digital produk yang dihasilkan. Dampak pemberdayaan tersebut terbentuk kelompok usaha rumahan yang memproduksi permen coklat. Metode pelaksanaan mencakup: 1) survey lokasi dan identifikasi permasalahan, 2) sosialisasi program, 3) pelatihan dan pendampingan, dan 4) evaluasi. Pelatihan ini memberikan dampak positif pada pelaku usaha berupa meningkatnya pengetahuan tentang pemasaran online produk yang dihasilkan dengan biaya yang efisien. Hasil pelatihan menunjukkan adanya peningkatan pengetahuan pemasaran online sebesar 84,38%. Community empowerment in Mlatibaru Village, East Semarang District, aims to explore the potential of citizens by providing marketing knowledge based on digital products produced. The impact of this empowerment is to form a home-based business group that produces chocolate candy. The implementation methods include: 1) site survey looking for problems, 2) socialization training, 3) training and mentoring, and 4) evaluation. This training has a positive impact on business actors resulting in knowledge about online product marketing at an efficient cost. The results of the training showed an increase in online marketing knowledge by 84.38%. Kata Kunci: Pemberdayaan, pelatihan, pendampingan, pemasaran online
IMPLEMENTATION OF ORTIZ CAKE AND BAKERY BUSINESS MARKETING STRATEGY IN BRUMBUNG - DEMAK Nining Hidayah; Dina Kharisma
Jurnal Ekonomi Vol. 11 No. 01 (2022): Jurnal Ekonomi
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (303.026 KB)

Abstract

Ortiz cake bakery is a business that sells various types of bread, brownies, cakes, pudding, and snack snacks with raw materials that are guaranteed quality. With the application of marketing strategies also aimed at balancing theory and practice in learning in the context of broader benefits, marketing strategy training in this business is expected to increase the number of orders/sales to increase economic growth. It can further reduce the level of educated unemployment. However, in terms of sales or marketing it is necessary to carry out training activities on the implementation of marketing strategies in the company Cake And Backery Ortiz to increase intensive outlets to create orders that increase or increase the number of sales and can have a profitable prospect in the future, and The more workers, the greater the employment created. This study aims to implement a cake and bakery business marketing strategy. The method used to overcome the problems faced by partners is to carry out training activities on implementing marketing strategies. Data collection methods This study was conducted using descriptive analysis, interview data collection techniques, making observations, and sampling techniques .sample in this study is management Ortiz cake and Bakery. The implementation of the messaging strategy is carried out using online media and brochures, as well as celebgram endorsements and implemented marketing strategies for the price, product, promotion, and place.,
Co-Authors Diaz Fajar Ilyasa Fatkhur Elisa Teguh Prasetyani Guruh Mulia Widayat Nining Hidayah Widiastuti, C Tri