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All Journal IJEBD (International Journal Of Entrepreneurship And Business Development) CERMIN: Jurnal Penelitian Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Riset Entrepreneurship CENDEKIA : Jurnal Ilmu Pengetahuan Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Journal of Economy, Accounting and Management Science (JEAMS) Jurnal Pengabdian Mandiri Jurnal Nusantara Berbakti Fundamentum: Jurnal Pengabdian Multidisiplin
Ridha, Mokhammad
Universitas Mayjen Sungkono
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Public Health Social Sciences Other

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FORMULASI STRATEGI BERSAING DI KAFE DAN ANGKRINGAN NU LAHARJO MOJOKERTO Zenita Afifah Fitriyani; Mokhammad Ridha; Sugeng Eko Yuli Waluyo
Jurnal Riset Entrepreneurship Vol 4 No 2 (2021): (Edisi Agustus) Volume 4, Nomor 2, Tahun 2021
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v4i2.2629

Abstract

ABSTRACT The purpose of this study was to identify a SWOT analysis and formulate a business strategy using the IFE and EFE matrix, as well as the Grand Strategy matrix at the Café and Angkringan Nu Laharjo Mojokerto. The benefits of the research are identified SWOT analysis and strategy formulation can be used as a measure in future business planning. The research used is qualitative research, while the data analysis technique uses descriptive analysis, namely describing the data collected using SWOT analysis, IFE and EFE matrix, and the Grand Strategy matrix. The results show that the SWOT analysis is identified, the IFE and EFE matrices have a positive total score, and the Grand Strategy matrix shows that Nu Laharjo Café and Angkringan are in a strategic and good position. Keywords : Strategy Formulation, SWOT Analysis, IFE and EFE Matrix, Grand Strategy Matrix
Mojokerto Marketplace Determinants of Product Reviews, Convenience, Trust, and Price on Purchase Decisions on Shoppe Elly Joenarni; Mokhammad Ridha; Devi Iriandha Widyastuti; Eny Rachmawati; Adil Abdillah
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 6 No 1 (2023): January 2023
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v6i1.2156

Abstract

Purpose: The goal of this study is to discover how the Shopee Mojokerto market's consumers make purchasing decisions in relation to product ratings, convenience, trust, and pricing. Design/methodology/approach: A good illustration of quantitative research is this. A purposive sampling technique was used to interview 100 respondents for this study's sample. The data analysis approach employs multiple linear regression analysis, t-tests, and F-tests. SPSS 21 is used to do the computations. Findings: The test results reveal that in the Shopee market in Mojokerto, convenience, trust, and price have a favorable and considerable influence on purchasing decisions, but product dimensions have minimal effect. The primary factor influencing Mojokerto Shopee purchases is easy. Paper type: Research paper
PENYULUHAN STOP KEKERASAN PADA ANAK KEPADA FORUM PUSPA DI DINAS SOSIAL P3A KOTA MOJOKERTO Fajar Purwanto; Setyaasih Setyaasih; Mochamad Irfan; Elok Cahyaning Pratiwi; Buyung Cahya Perdana; Mokhammad Ridha; Dwi Sembe Sagita
JURNAL PENGABDIAN MANDIRI Vol. 2 No. 10: Oktober 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pengabdian kepada masyarakat meliputi suatu usaha untuk memberikan dampak konstuktif positif kepada komunitas masyarakat tertentu dengan tujuan memberikan peningkatan ilmu pengetahuan dan kualitas hidup komunitas masyarakat tersebut secara keseluruhan. Salah satu masalah di masyarakat yang sering dihadapi oleh banyak keluarga adalah kekerasan pada anak yang dapat berdampak negatif pada masa depan anak tersebut dan juga memberikan kontribusi pada tindak kejahatan. Oleh sebab itu, pengabdian kepada masyarakat saat ini bertujuan memberikan penerapan ilmu tentang manajemen partispasi sosial kepada Forum Puspa Kota Mojokerto. Penyuluhan ini di buat untuk memberikan ilmu pengetahuan dasar tentang manajemen partipasi kepada peserta sehingga Kader Puspa dalam melakukan sosialisasi kekerasan pada anak dapat menerapkan dengan tindakan rasional dan praktis . Metodologi pelatihan ini melibatkan Kegiatan pengabdian masyarakat dilakukan di Desa Mergelo, Balongsari, Kecamatan Magersari Kota Mojokerto yang diselenggarakan pada hari Sabtu, 23 September 2023, bertempat di Kantor Dinas Sosial P3A Kota Mojokerto. Kegiatan dilakukan dengan tiga fase yaitu pertama persiapan, kedua program kerja, dan ketiga pelaporan. Sasaran kegiatan pengabdian masyarakat ini adalah warga desa ibu-ibu Forum Puspa. Hasil capaian yang diharapkan dari pengabdian kepada masyarakat ini adalah peningkatan pemahaman peserta tentang manajemen partisipasi dan kemampuan pendekatan ke masyarakat agar mudah dalam menyampaikan informasi lebih efektif dan rasional. Dengan demikian, diharapkan mereka akan dapat meningkatkan sosialisasi dan kepedulian terhadap kekerasan terhadap anak di kota Mojokerto.
Edukasi Digital Marketing Sebagai Upaya Peningkatan Pemasaran Terhadap Produk UMKM Di Desa Mojopilang Mokhammad Ridha; Feliza Dwi A. P; Firdausi Achmad; Nurfatiqa Cahya R.S; Khalimatussa’diah; Angel Fortuna S. P; Muhammad Jihannudin R.J; Nurul Latifa; Firda Markhumatus. S; Ikhlasul Amin; Michael Adibuana; Moch Rian. A; Nuzul Alfiah; Santo Cahyo. N; Siti Nurhasanah; Sobit Dianto; Liza Natalia; Siti Aminah; Mohamad Ilham. A; Kristian Purba. K; Yustyan Ellen. F; Rachel Aura. K; Sherlly Ines. W
Jurnal Nusantara Berbakti Vol. 2 No. 1 (2024): Januari : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v2i1.306

Abstract

Increasingly sophisticated technological developments can be used for business development. The most obvious impact is being able to increase sales, because digital marketing is a marketing medium that has a huge influence. The general aim of this research is to educate about the impact of digital marketing on sales volume for MSMEs in Mojopilang village. Therefore, we, students of the Real Work Lecture (KKN) at Mayjen Sungkono University, Mojokerto, are providing education to youth youth organizations in Mojopilang village about implementing digital marketing through the Shopee platform and other social media as a tool for marketing bamboo crafts in Mojopilang village. Because basically many of the human resources in Mojopilang village are old, so only the younger generation are able to implement digital marketing like this. From the research results, it is known that digital marketing still needs to be educated and taught to youth organizations to make it easier for business people to market bamboo craft products.
STUDI TENTANG DAMPAK RESESI EKONOMI DAN KRISIS GLOBAL TAHUN 2023 TERHADAP KETAHANAN EKONOMI NASIONAL DI INDONESIA Waluyo, Sugeng Eko Yuli; Huda, Khasbulloh; Efendi, Mohamad Johan; Sholeh, Rachmad; Budiyanto, Fajar; Ridha, Mokhammad
CERMIN: Jurnal Penelitian Vol 7 No 1 (2023): JANUARI - JULI
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat - Universitas Abdurachman Saleh Situbondo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/cermin_unars.v7i1.3141

Abstract

Penelitian ini menguraikan tentang bagaimana Ketahanan Ekonomi Nasional di Indonesia bertahan dalam menghadapi resesi ekonomi dan krisis global tahun 2023. Berawal dari pengalaman beberapa negara di belahan dunia dalam mengatasi dampak yang diakibatkan oleh resesi global di masa lalu yang menimpa tidak hanya bidang ekonomi dan moneter, tapi juga segala aspek kehidupan seperti sosial, kesehatan, pendidikan dan budaya. Resesi global ini tidak hanya berdampak pada negara miskin dan berkembang, akan tetapi negara maju dan kaya pun juga terkena dampak dan imbas resesi yang mampu memporak porandakan segala sendi kehidupan. Beberapa kebijakan dan program pemerintah telah diimplementasikan dan diaplikasikan untuk mencegah atau setidaknya mampu meminimalisir kerugian akibat resesi yang terjadi. Artikel ini mencoba memberi sumbangsih saran dan pemikiran kepada pemerintah dan pemangku kebijakan publik serta aparat yang berwenang tentang bagaimana upaya kita semua agar Ketahanan Ekonomi Nasional mampu bertahan di tengah gempuran resesi ekonomi dan krisis global.
ANALISIS PENGARUH INTERNET OF THINGS (IoT), DIGITAL MINDSET, DAN DEMOGRAFI TERHADAP PREFERENSI KONSUMEN DALAM MELAKUKAN TRANSAKSI ONLINE RIDHA, MOKHAMMAD; BUDIYANTO , FAJAR
CENDEKIA: Jurnal Ilmu Pengetahuan Vol. 5 No. 1 (2025)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/cendekia.v5i1.4154

Abstract

The shift from manual to digital technology has, to some extent, brought changes to consumer behavior in conducting transactions or shopping. What was once a process of purchasing goods done offline has now seen many consumers switching to online shopping. The purpose of this study is to determine the relationship between the variables that influence consumer preferences in making online purchases or transactions. This research focuses on the integration of IoT, digital mindset, and demographics as independent variables, and consumer preferences as the dependent variable. The method used in this research is a quantitative approach. Data collection was conducted through questionnaires distributed to the appropriate respondents. The data analysis methods used include Validity Test, Reliability Test, Classical Assumption Test, Hypothesis Testing, Multiple Linear Regression Equation, and Coefficient of Determination. The collected data were analyzed using statistical formulas, particularly multiple linear regression analysis, processed with SPSS 25 software. The results of this study indicate that the Internet of Things (IoT) variable has no significant effect on consumer preferences in online transactions, with a significance value of 0.164. The Digital Mindset variable significantly affects consumer preferences in online transactions, with a significance value of 0.000. The Demographics variable also significantly affects consumer preferences in online transactions, with a significance value of 0.002. The IoT, Digital Mindset, and Demographics variables simultaneously do not have a significant effect on consumer preferences in online transactions, with a significance value of 0.468. The Digital Mindset variable has the most dominant influence on consumer preferences in online transactions, with a B coefficient value of 0.609. ABSTRAKPeralihan teknologi dari manual ke digital sedikit banyak membuat perubahan pola perilaku konsumen dalam melakukan transaksi atau belanja. Dari yang semula proses pembelian barang dilakukan secara offline sekarang mulai banyak yang beralih ke belanja online. Tujuan dilakukan penelitian ini adalah untuk mengetahui hubungan antar variable yang mempengaruhi preferensi konsumen dalam melakukan pembelian barang secara online atau transaksi online. Penelitian ini berfokus pada integrasi antara IoT, digital mindset, dan demografi  sebagai variable bebas dan preferensi konsumen sebagai variable terikat. Metode yang digunakan dalam penelitian ini adalah metode pendekatan kuantitatif. Teknik pengambilan data dilakukan melalui kuesioner yang diberikan kepada responden yang sesuai. Metode analisis data yang digunakan yaitu Uji Validitas, Uji Reliabilitas, Uji Asumsi Klasik, Uji Hipotesis, Persamaan Regresi Linier Berganda, Koefisien Determinasi. Data yang diperoleh dianalisis dengan menggunakan formula statistik,yakni dengan menggunakan analisis regresi linier berganda yang pengolahannya dilakukan dengan program SPSS 25.  Hasil dari penelitian ini adalah variabel Internet of Things (IoT) tidak berpengaruh terhadap Preferensi konsumen dalam melakukan transaksi online dengan nilai signifikansi sebesar 0.164, variabel Digital Mindset berpengaruh terhadap Preferensi konsumen dalam melakukan transaksi online dengan nilai signifikansi sebesar 0.000, variabel Demografi berpengaruh terhadap Preferensi konsumen dalam melakukan transaksi online dengan nilai signifikansi sebesar 0.002, variabel Internet of Things (IoT), Digital Mindset, dan Demografi secara simultan tidak berpengaruh terhadap Preferensi konsumen dalam melakukan transaksi online dengan nilai signifikansi sebesar 0.468, variabel Digital Mindset memiliki pengaruh paling dominan terhadap Preferensi konsumen dalam melakukan transaksi online dengan nilai koefisien B sebesar 0.609.
A Pengaruh Program Kemitraan dan Endorsement terhadap Efektivitas Digital Marketing: Peran Mediasi Kesadaran Merek pada UMKM Joenarni, Elly; Ridha, Mokhammad; Kridaningsih, Anna; Sholeh, Rachmad
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 3 (2024): November 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i3.3462

Abstract

This study aims to identify factors influencing the effectiveness of digital marketing among SMEs in Mojokerto City through a quantitative survey. The sample consists of 95 randomly selected SME owners from a population of 1,625, using the Henry King nomograph with a 5% margin of error. Data were collected through a questionnaire measuring partnership programs, celebrity endorsements, brand awareness, and digital marketing effectiveness, analyzed using PLS-SEM and Ordinary Least Squares (OLS). Key findings indicate that both partnership programs and celebrity endorsements significantly impact digital marketing effectiveness through increased brand awareness. Partnership programs directly enhance brand awareness, while endorsements positively influence brand perception. The analysis shows that brand awareness serves as a significant mediator linking partnership programs and endorsements with digital marketing effectiveness, supporting Keller’s (2001) brand equity theory, which positions brand awareness as the foundation of consumer-brand relationships. In a digital context, strategic collaborations with influencers and well-planned partnerships emerge as critical for effective marketing, suggesting the importance of a holistic strategy that integrates partnerships and endorsements. This research demonstrates that integrating partnership programs and endorsements into digital marketing strategies effectively enhances brand awareness, which, in turn, improves campaign effectiveness. Looking ahead, SMEs need to strategically engage with partners and celebrities aligned with their brand values to achieve maximum impact. The practical implications highlight the importance of establishing brand awareness as an initial step in digital strategies, while socially and ethically, this study emphasizes the necessity of transparency and authenticity in selecting endorsers and partners to avoid consumer manipulation.
Sosialisasi SIMDES Sarana Pelestarian, Pemberdayaan dan Pengintegrasian Lembaga Adat Desa Balongmojo Oktaviani Permatasari; Wyda Lusiana; Mokhammad Ridha; Fajar Budiyanto; Khasbulloh Huda; Irwan Swandana; Mohamad Johan Efendi
FUNDAMENTUM : Jurnal Pengabdian Multidisiplin Vol. 2 No. 4 (2024): November: FUNDAMENTUM : Jurnal Pengabdian Multidisiplin
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/fundamentum.v2i4.449

Abstract

The aim of IT-based village community service activities in Balongmojo Village, Puri District, Mojokerto Regency, East Java is to increase understanding and skills of village traditional institutions as a means of preserving, empowering and integrating Balongmojo village traditional institutions with the SIMDES application. The problem with the Balongmojo Village traditional institution is that the knowledge of the village traditional institution administrators regarding IT and computer-based management skills is still not advanced, so all the activities of the Balongmojo village traditional institution have not been well documented. The implementation method used is utilizing the SIMDES Balongmojo application, training and mentoring regarding understanding for village administrators regarding skills in using the IT-based SIMDES application. The results of this Community Service are the IT-based SIMDES application and increased understanding and skills of village traditional institution administrators on how to collect and document all activities of village traditional institutions in Balongmojo.
Peningkatan Ekonomi Keluarga melalui Pelatihan Bisnis Jamu Tradisional dengan Pendekatan PAR dan Capacity Building di Mojogebang Cahyani, Diah; Ridha, Mokhammad; Huda, Khasbulloh; Mubarok, Ahmad
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 5, No 2 (2025): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v5i1.1254

Abstract

Limited business and management skills hinder family economic development in Mojogebang Village, Kemlagi District, Mojokerto Regency. This study aims to enhance the economic capacity of housewives through training in traditional herbal medicine (jamu) production and marketing using the Participatory Action Research (PAR) and Capacity Building approaches. The program was conducted from November 18 to December 23, 2024, involving 100 out of 987 local housewives. The training covered jamu production techniques, business management, and digital marketing strategies to expand market access. The results showed a significant improvement in participants' skills, increased marketing networks, and the sustainability of jamu-based businesses. This study highlights the effectiveness of locally tailored training in enhancing small business competitiveness and empowering women economically. The findings have implications for community-based economic development policies and heritage-based business strategies in the digital era.ABSTRAKKeterbatasan keterampilan bisnis dan manajemen usaha menghambat pengembangan ekonomi keluarga di Desa Mojogebang, Kecamatan Kemlagi, Kabupaten Mojokerto. Penelitian ini bertujuan untuk meningkatkan kapasitas ekonomi ibu rumah tangga melalui pelatihan produksi dan pemasaran jamu tradisional dengan pendekatan Participatory Action Research (PAR) dan Capacity Building. Program ini berlangsung dari 18 November hingga 23 Desember 2024, melibatkan 100 peserta dari 987 ibu rumah tangga setempat. Pelatihan mencakup praktik pembuatan jamu, manajemen usaha, serta strategi pemasaran digital untuk memperluas akses pasar. Hasilnya menunjukkan peningkatan signifikan dalam keterampilan peserta, pertumbuhan jaringan pemasaran, dan keberlanjutan usaha berbasis jamu. Studi ini menyoroti efektivitas pelatihan berbasis kebutuhan lokal dalam meningkatkan daya saing usaha kecil dan memberdayakan perempuan secara ekonomi. Temuan ini berimplikasi pada kebijakan pengembangan ekonomi komunitas dan strategi bisnis berbasis warisan budaya di era digital.
Service Decisions Based on Social, Psychological, and Trust Factors Using Positive Emotional Stimulus Mokhammad Ridha
Journal of Economy, Accounting and Management Science (JEAMS) Vol. 4 No. 2 (2023): March
Publisher : Faculty of Economics, Merdeka University Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55173/jeams.v4i2.60

Abstract

This study's goal was to identify the direct influence of social, psychological, and trust factors along with positive emotions on individuals' decisions to select physiotherapy services. At the Pain Relief Clinic Surabaya, subjects for physiotherapy were chosen. The decision to choose physiotherapy was a linked variable in this study; the independent variables were social, psychological, and trust aspects. Quantitative research employing survey techniques is the method used. Testing data tools, traditional acceptability tests, multiple linear regression tests, hypothesis testing, and deterministic analysis were all used in the data analysis. The results of the processed study show that psychological factors and trust have scientifically proved effects on decisions about physiotherapy services. Positive emotions have been shown to have a substantial impact on decisions for physiotherapy services based on social considerations and trust.
Co-Authors Angel Fortuna S. P Ashriana, Ahfi Nova BUDIYANTO , FAJAR Buyung Cahya Perdana Devi Iriandha Widyastuti Diah Cahyani Dwi Sembe Sagita Efendi, Mohamad Johan Elly Joenarni Elok Cahyaning Pratiwi Eny Rachmawati Fajar Budiyanto Fajar Budiyanto, Fajar Fajar Purwanto Feliza Dwi A. P Firda Markhumatus. S Firdausi Achmad Fitriyani, Zenita Afifah Huda, Khasbulloh Ikhlasul Amin Irwan Swandana Joenarni, Elly Khalimatussa’diah Kridaningsih, Anna Kristian Purba. K Liza Natalia Michael Adibuana Moch Rian. A Mochamad Irfan Mohamad Ilham. A Mubarok, Ahmad Muhammad Jihannudin R.J Nurfatiqa Cahya R.S Nurul Latifa Nuzul Alfiah Permatasari, Oktaviani Rachel Aura. K Santo Cahyo. N Setyaasih Setyaasih Sherlly Ines. W Sholeh, Rachmad Siti Aminah Siti Nurhasanah Sobit Dianto Wyda Lusiana Yustyan Ellen. F Zenita Afifah Fitriyani