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All Journal Agro Bali: Agricultural Journal Journal of Agri Socio Economics and Business
Fery Murtiningrum
Universitas Pat Petulai
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

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Analysis of the marketing channels of Coffee Fery Murtiningrum; Gracia Gabrienda
Journal of Agri Socio Economics and Business Vol 1, No 2 (2019)
Publisher : Badan Penerbitan Fakultas Pertanian (BPFP), Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jaseb.1.2.15-28

Abstract

In Bengkulu Province, the area of coffee plantations reached 124,510 hectares spread in several districts with production reaching 60,790.08 tons per year (BPS, 2018). Most coffee production (Coffea Spp) is produced by smallholder farmers. Nearly a quarter of the coffee production was produced by Rejang Lebong Regency, namely: 13,459 tons with a total plantation area of 27,828.12 hectares of coffee plantations. Constraints in the development of coffee are in the case of coffee marketing channels that have not been maximized by farmers, transportation due to the topography of the area and the location of the factory that is far away, low marketing production, quality of coffee (quality ), and capital that influences the selling price of the coffee. This situation is certainly inseparable from the influence of the factors of the coffee industry production itself, namely in the form of capital, raw materials, labor, transportation, marketing and income of business owners that also affect the income of workers. For this reason, researchers are interested in researching the marketing channels of Coffee in Rejang Regency. Lebong, and analyze the efficiency of the Coffee marketing channel in Rejang Lebong Regency. From the results of the study, it was found that the coffee marketing channel occurred in Rejang Lebong Regency had 5 types of marketing channels. Marketing margins and the biggest profits are obtained by large traders.
PERENCANAAN PENGEMBANGAN KAWASAN KOPI DI KABUPATEN REJANG LEBONG, PROVINSI JAMBI Fery Murtiningrum; Hefri Oktoyoki
Agro Bali : Agricultural Journal Vol 2, No 2 (2019)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (354.262 KB)

Abstract

Perencanaan adalah hal yang penting dalam melakukan suatu kegiatan atau aktvitas , terutama aktivitas pembangunan. Perencanaan adalah suatu upaya dalam memilih dan menghubungkan fakta- fakta dan membuat serta menggunakan asumsi - asumsi mengenai masa yang akan datang dengan jalan menggambarkan dan merumuskan kegiatan - kegiatan yang diperlukan untuk mencapai hasil yang dinginkan (Susanto, 2016). Kabupaten Rejang Lebong adalah salah satu Kabupaten di Provinsi Bengkulu yang masuk di dalam zona untuk pengembangan kawasan agribisnis Kopi. Perencanaan untuk pengembangan kawasan kopi disusun oleh Pemerintah Provinsi Bengkulu. Penelitian ini bertujuan untuk mengkaji konsep yang berkaitan dengan perencanaan pengembangan kawasan kopi. Metode penelitian yang digunakan berdasarkan kajian literature. Dari Hasil studi Literatur di dapatkan bahwa perencanaan pengembangan kawasan kopi di Kabupaten Rejang Lebong sebaiknya dilakukan sesuai dengan mempertimbangkan kondiri lahan, cuaca dan iklim kawasan di Kabupaten Rejang Lebong.agar dapat menghasilkan produksi yang optimal.DOI:10.37637/ab.v2i2.396
Co-Authors Gracia Gabrienda Oktoyoki, Hefri