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PENGARUH BUDAYA ORGANISASI DAN KOMITMEN ORGANISASIONAL PIMPINAN TERHADAP KEPUASAN KERJA DAN DAMPAKNYA PADA KINERJA Sangadji, Etta Mamang
PAEDAGOGIA Vol 12, No 1 (2009): PAEDAGOGIA Jilid 12 Nomor 1 (2009)
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (840.92 KB) | DOI: 10.20961/paedagogia.v12i1.39840

Abstract

his research aims to look at the impact of organization practice and com-mitment of organization leader toward work satisfaction and its influence to the performanceof Muhammadiyah University lecturers in East Java who have worked for above 3years. The population was 1.181 people. Random sampling was applied to get 200samples. Technique of collecting data used questionnaire, documentation, and interview.Technique of analyzing data used structural equation modeling (SEM) with Analysis atMoment Structure (AMOS) 4,01. The result of the research showed that (1) in variable oforganization practice, manifestation of risk taking did not fulfill requirement as ameasure;(2) all manifestations in organizational commitment variable were identified;(3) manifestation of achievement was not identified as a measure of work satisfactionvariable; (4) all manifestations in lecturer's performance were identified; (5) organizationpractice and commitment of organizational leader had impact directly on lecturer'sperformance;(6) organizational practice and commitment of organizational leader hadimpact directly on work satisfaction; (7) organization practice influenced directly tolecturer's performance through work satisfaction whereas commitment of organizationalleader had an impact directly on lecturer' performance through work satisfaction
PENGARUH HARGA DAN KEMUDAHAN BERBELANJA TERHADAP MINAT BELI MELALUI APLIKASI TIKTOKSHOP OLEH MAHASISWA PENDIDIKAN EKONOMI , UNIVERSITAS PGRI WIRANEGARA KOTA PASURUAN Anggreini Syahfitri, Diva; Etta Mamang Sangadji; Nunuk Indarti
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 2 No. 2 (2024): TEKNOBIS : Teknologi, Bisnis Dan Pendidikan
Publisher : Shofanah Media Berkah

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Dalam era globalisasi yang sedang berlangsung, terjadi banyak perubahan dan kemajuan dalam dunia bisnis modern. Perubahan tersebut terlihat dalam pola pikir masyarakat, kemajuan teknologi, dan gaya hidup. Salah satu aspek yang mengalami perkembangan adalah pemanfaatan internet, yang memberikan dampak positif dalam bidang bisnis dan pemasaran. Dalam penelitian ini merupakan penelitian kuantitatif deskriptif dengan jenis penelitian yaitu penelitian korelasional dan menggunakan kuesioner sebagai alat untuk mengumpulkan data yang diambil dari sampel yang berasal dari suatu populasi, dimana populasi dalam penelitian ini adalah Mahasiswa Pendidikan Ekonomi, Universitas PGRI Wiranegara, Pasuruan. Hasil penelitian ini menunjukan ada pengaruh secara parsial Harga Terhadap Minat Beli melalui Aplikasi Tiktokshop oleh Mahasiswa Pendidikan Ekonomi Universitas PGRI Wiranegara, ada pengaruh secara parsial Kemudahan Berbelanja Terhadap Minat Beli melalui Aplikasi Tiktokshop oleh Mahasiswa Pendidikan Ekonomi Universitas PGRI Wiranegara, ada pengaruh secara simultan Harga dan Kemudahan Berbelanja terhadap Minat Beli melalui Aplikasi Tiktokshop oleh Mahasiswa Pendidikan Ekonomi Universitas PGRI Wiranegara. Diketahui bahwa harga dan kemudahan berbelanja memiliki pengaruh signifikan terhadap minat beli mahasiswa.
Peningkatan Kompetensi Guru Melalui Kegiatan Pelatihan Dan Pendampingan Penyusunan Karya Ilmiah Bagi Guru- Guru SMAN 5 Taruna Brawijaya Kediri Sopiah Sopiah; Handri Dian Wahyudi; Fitriana Fitriana; Etta Mamang Sangadji
Jurnal Pengabdian Masyarakat Sains dan Teknologi Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Sains dan Teknologi
Publisher : Fakultas Teknik Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58169/jpmsaintek.v2i3.194

Abstract

Improving teacher competence in the preparation of scientific work is very important. Apart from the fact that teachers are required by regulations to compile scientific work every year at least once, being a competent/professional teacher is a necessity. This PKM aims to improve teacher competence through training activities and mentoring in the preparation of scientific work. The PKM method used is a service learning process: Investigation, Preparation, Action, and Reflection (Pramanik et al., 2021). The subjects of the dedication were the teachers of SMAN 5 Taruna Brawijaya Kediri. Retrieval of data using interviews, observations, tests and questionnaires. The results of PKM activities show an increase in teacher competence in the preparation of scientific work (preparation of research proposals, preparation of research reports, preparation of research outputs, preparation of teaching materials (books/modules/student worksheets) before and after PKM activities. Participant responses to PKM activities were positive and meaningful and they recommend similar activities in the future.
The Effect of Lecturer Commitment on Student Academic Achievement toward Student Satisfaction through Perceived Teaching Quality Sopiah, Sopiah; Sangadji, Etta Mamang
Jurnal Ilmu Pendidikan Vol 25, No 2 (2019): December
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (189.769 KB) | DOI: 10.17977/um048v25i2p50-57

Abstract

The purpose of the study was to examine the direct and indirect effects of lecturer commitments to academic achievement on student satisfaction through perceived teaching quality. The population of this research is all lecturers and students in state and private universities in Indonesia. The research sample used 180 lecturers and 600 state and private university students in East Java, which were obtained by using multi-stage sampling techniques. The main findings of the study prove: 1) There is a positive and significant direct effect of lecturer commitment to academic achievement on perceived teaching quality, 2) There is a significant positive direct ef-fect of lecturer commitment to academic achievement on dental satisfaction 3) There is a significant positive direct effect of perceived teaching quality on student satisfaction, 4) There is a positive and significant indirect effect of lecture-commitment to academic achievement on student satisfaction through perceived teaching quality
PENGARUH BRAND AMBASSADOR DAN IKLAN MEDIA SOSIAL TERHADAP LOYALITAS PELANGGAN JALAN TENGAH CAFE PASURUAN Wulandari, Putri; Sangadji, Etta Mamang; Indarti, Nunuk
Liberosis: Jurnal Psikologi dan Bimbingan Konseling Vol. 6 No. 1 (2024): Liberosis: Jurnal Psikologi dan Bimbingan Konseling
Publisher : Cahaya Ilmu Bangsa Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.3287/liberosis.v6i1.5756

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh brand ambassador dan iklan media sosial terhadap loyalitas pelanggan di Jalan Tengah Cafe Pasuruan. Di era digital, media sosial telah menjadi alat pemasaran yang sangat penting bagi bisnis untuk menjangkau dan berinteraksi dengan pelanggan. Brand ambassador, sebagai individu atau tokoh yang mewakili merek, berperan krusial dalam membangun citra positif dan kepercayaan konsumen. Penelitian ini menggunakan metode kuantitatif dengan mengumpulkan data dari kuesioner yang disebarkan kepada 100 responden, yang merupakan pelanggan Jalan Tengah Cafe. Data dianalisis dengan teknik regresi linier berganda untuk menguji hipotesis mengenai pengaruh brand ambassador dan iklan media sosial terhadap loyalitas pelanggan, yang diukur melalui kepuasan pelanggan, frekuensi kunjungan, dan rekomendasi. Hasil analisis menunjukkan bahwa baik brand ambassador maupun iklan media sosial memiliki pengaruh positif dan signifikan terhadap loyalitas pelanggan. Brand ambassador yang tepat dapat meningkatkan kepercayaan dan keterikatan emosional pelanggan, sementara iklan media sosial yang efektif dapat meningkatkan kesadaran merek dan daya tarik cafe, sehingga mendorong pelanggan untuk tetap setia.Kata kunci: Brand Ambassador, Iklan Media Sosial, Loyalitas Pelanggan This study aims to analyze the influence of brand ambassadors and social media advertising on customer loyalty at Jalan Tengah Cafe Pasuruan. In the digital era, social media has become a very important marketing tool for businesses to reach and interact with customers. Brand ambassadors, as individuals or figures who represent a brand, play a crucial role in building a positive image and consumer trust. This study uses a quantitative method by collecting data from questionnaires distributed to 100 respondents, who are Jalan Tengah Cafe customers. The data were analyzed using multiple linear regression techniques to test the hypothesis regarding the influence of brand ambassadors and social media advertising on customer loyalty, which is measured through customer satisfaction, frequency of visits, and recommendations. The results of the analysis show that both brand ambassadors and social media advertising have a positive and significant influence on customer loyalty. The right brand ambassador can increase customer trust and emotional attachment, while effective social media advertising can increase brand awareness and cafe appeal, thus encouraging customers to remain loyal.Keywords: Brand Ambassador, Social Media Advertising, Customer Loyalty
Financial Education, Parent's Income, Financial Literacy on Financial Management Behavior through Self-Financial Efficacy in Students Muhammad Syarifuddin Ahzab; Dies Nurhayati; Etta Mamang Sangadji
International Journal of Economic Research and Financial Accounting Vol 2 No 1 (2023): IJERFA OCTOBER 2023
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijerfa.v2i1.53

Abstract

Globalization is marked by the rapid advancement of technology, which will impact human thinking patterns and tend to encourage individuals to get trapped in consumer behavior. The lack of financial literacy makes society vulnerable to financial problems. Therefore, the importance of the role of both the community and the government in providing education on financial literacy is crucial. One of the government's roles, through OJK, is to provide education on Financial Literacy to the public, especially students and scholars. The community's role can start from within the family circle, by educating children about family financial management from an early age. Consequently, financial education from a young age will inadvertently benefit children because they can manage their finances, such as pocket money, effectively. The methods used include quantitative methods combined with path analysis, and the results show that there is a direct influence of Family Financial Education, Parent's Income, and financial knowledge on financial management behavior through self-financial efficacy. Then, the results of the Path Analysis with the Sobel test show that Family Financial Education (0.495 > 0.387), Parent's Income (0.158 > -0.194), and Financial Literacy (0.176 > -0.289) affect these variables. The conclusion from the test results indicates that Family Financial Education, Parent's Income, and Financial Literacy directly and indirectly influence the financial behavior patterns of students."
PENGARUH KREATIVITAS WIRAUSAHA DAN INOVASI PRODUK TERHADAP KEBERHASILAN USAHA KOPI ROBUSTA DI DESA LEMAHBANG KECAMATAN SUKOREJO KABUPATEN PASURUAN Novitasari, Nella; Sangadji, Etta Mamang; Nunuk Indarti
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 8 No. 6 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v8i6.5795

Abstract

Keberhasilan usaha kopi robusta di Desa Lemahbang, Kecamatan Sukorejo, Kabupaten Pasuruan sangat dipengaruhi oleh kreativitas wirausaha dan inovasi produk. Kreativitas wirausaha yang mencakup kemampuan mengidentifikasi peluang dan merancang strategi inovatif memungkinkan pelaku usaha untuk menciptakan produk kopi yang unik dan menarik, meningkatkan daya tarik pasar, serta memperkuat hubungan dengan pelanggan. Inovasi produk juga memainkan peran krusial dalam meningkatkan kualitas dan keunikan produk, yang berkontribusi pada kepuasan pelanggan dan perluasan pangsa pasar. Penelitian ini menggunakan pendekatan kuantitatif dengan path analysis, melibatkan 45 responden dari populasi 180 pengusaha kopi robusta. Hasil analisis, yang melibatkan uji t dan uji F, menunjukkan bahwa baik kreativitas wirausaha maupun inovasi produk berpengaruh positif dan signifikan terhadap keberhasilan usaha kopi robusta, baik secara parsial maupun simultan. Penelitian ini menggarisbawahi pentingnya kedua faktor tersebut dalam mencapai kesuksesan jangka panjang dalam industri kopi robusta.Kata kunci: Kreativitas Wirausaha, Inovasi Produk, Keberhasilan Usaha The success of the robusta coffee business in Lemahbang Village, Sukorejo District, Pasuruan Regency is greatly influenced by entrepreneurial creativity and product innovation. Entrepreneurial creativity, which includes the ability to identify opportunities and design innovative strategies, enables business actors to create unique and attractive coffee products, increase market appeal, and strengthen relationships with customers. Product innovation also plays a crucial role in improving product quality and uniqueness, which contributes to customer satisfaction and expanding market share. This study uses a quantitative approach with path analysis, involving 45 respondents from a population of 180 robusta coffee entrepreneurs. The results of the analysis, which involved t-tests and F-tests, showed that both entrepreneurial creativity and product innovation had a positive and significant effect on the success of the robusta coffee business, both partially and simultaneously. This study underlines the importance of both factors in achieving long-term success in the robusta coffee industry.Keywords: Entrepreneurial Creativity, Product Innovation, Business Success
PENGARUH KEMUDAHAN PENGGUNAAN APLIKASI TIKTOK, PENILAIAN PRODUK DAN PROMOSI TERHADAP MINAT BELANJA DI TIKTOK PADA MAHASISWA PENDIDIKAN EKONOMI UNIVERSITAS PGRI WIRANEGARA Afifah, Marsela Diah Nur; Indarti, Nunuk; Sangadji, Etta Mamang
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 8 No. 6 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v8i6.5796

Abstract

This study aims to determine how much influence the ease of use of the Tiktok application, product assessment and promotion have on shopping interest in Tiktok on Economics Education students at Universitas PGRI Wiranegara, both partially and simultaneously. This research is quantitative. The instrument used in this study was an online questionnaire (google form) in the form of statements to 76 Economics Education students and the results were analyzed using multiple linear regression analysis using SPSS25. The results of this study indicate that partially the ease of use of the Tiktok application variable has a positive and significant effect on shopping interest (0.000 <0.05) or (4.000> 1.666), the product assessment variable does not have a positive and significant effect on shopping interest (0.209> 0.05) or (1.267 <1.666), and the promotion variable has a positive and significant effect on shopping interest (0.000 <0.05) or (4.145> 1.666). While simultaneously the results of the study show that the variables of ease of use of the Tiktok application, product assessment and promotion have a positive and significant effect on shopping interest in Tiktok (0.000 <0.05) or (130.389> 2.730).Keywords: Ease of Using the Tiktok Application, Product Assessment, Promotion and Interest in Shopping on Tiktok. Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh kemudahan penggunaan aplikasi Tiktok, penilaian produk dan promosi terhadap minat belanja di Tiktok pada mahasiswa Pendidikan Ekonomi Universitas PGRI Wiranegara baik secara parsial ataupun simultan. Penelitian ini bersifat kuantitatif. Instrumen yang di gunakan dalam penelitian ini adalah angket atau kuesioner secara online (google form) berupa pernyataan kepada mahasiswa Pendidikan Ekonomi sejumlah 76 dan hasilnya dianalisis menggunakan analisis regresi linier berganda menggunakan SPSS25. Hasil penelitian ini menunjukkan bahwa secara parsial variabel kemudahan penggunaan aplikasi Tiktok berpengaruh positif dan signifikan terhadap minat belanja (0,000 < 0,05) atau (4,000 > 1,666), variabel penilaian produk tidak berpengaruh positif dan signifikan terhadap minat belanja (0,209 > 0,05) atau (1,267 < 1,666), dan variabel promosi berpengaruh positif dan signifikan terhadap minat belanja (0,000 < 0,05) atau (4,145 > 1,666). Sedangkan secara simultan hasil penelitian menunjukkan variabel kemudahan penggunaan aplikasi Tiktok, penilaian produk dan promosi berpengaruh positif dan signifikan terhadap minat belanja di Tiktok (0,000 < 0,05) atau (130,389 > 2,730).Kata Kunci: Kemudahan Penggunaan Aplikasi Tiktok, Penilaian Produk, Promosi dan Minat Belanja di Tiktok.
THE INFLUENCE OF FASHION TRENDS, CELEBRITY ENDORSEMENTS AND CUSTOMER REVIEWS ON THE DECISION TO REPEAT ORDER TIKTOK SHOP PRODUCTS : (CASE STUDY ON STUDENTS OF PGRI WIRANEGARA UNIVERSITY) Aini, Karina Nur; Indarti, Nunuk; Sangadji, Etta Mamang
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 8 No. 7 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v8i7.5823

Abstract

TikTok shop is one of the e-commerce provided by the TikTok application. TikTok shop provides a platform for business people to promote the products they sell. Therefore, it is necessary to increase repeat order decisions which are supported by developments in fashion trends, the use of celebrities as endorsers and customer reviews as material for consideration This research aims to determine the influence of fashion trends (X1), celebrity endorsements (X2), and customer reviews (X3) on the decision to repeat orders for TikTok shop products among PGRI Wiranegara University students, both partially and simultaneously. The method used in this research is a quantitative research method with a purposive sampling technique. the sample used in this study was 65 respondens data collection uses observation and distributing questionnaires to PGRI Wiranegara University students who carry out repeat orders and other literacy reviews. Then the results were analyzed using multiple linear regression analysis. The research results concluded that fashion trends had a positive and partially insignificant effect on repeat order decisions because the sig value. 0.342 > 0.05. Celebrity endorsements have a partially positive and significant effect on repeat order decisions because of the sig value. 0.016 < 0.05. Because of the high value, customer reviews have a considerable and partly beneficial impact on decisions to place repeat orders. 0.000 < 0.05. Because the F-count > F-Table value is 42.253 > 2.755, fashion trends, celebrity endorsements, and customer reviews all have a positive and significant impact on PGRI Wiranegara University students' decisions to repurchase things from the TikTok shop. The coefficient of determination for the adjusted R square is 0.659. This indicates that Fashion Trends (X1), Celebrity Endorsements (X2), and Customer Reviews (X3) account for 65.9% of the Influence on the Repeat Order Decision (Y), with other variables not included in the research accounting for the remaining 34.1 Keywords: Celebrity Endorsement, Customer Reviews, Repeat Order Decisions, and Fashion Trends
PENGARUH E-COMMERCE TIKTOK DAN GAYA HIDUP TERHADAP PERILAKU KONSUMTIF PADA MAHASISWA PENDIDIKAN EKONOMI DI UNIVERSITAS PGRI WIRANEGARA Rosifah, Mely; Indarti, Nunuk; Sangadji, Etta Mamang
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 8 No. 7 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v8i7.5828

Abstract

Pola belanja mereka semakin dipengaruhi oleh faktor-faktor seperti promosi,kenyamanan, dan tren konsumen. E-Commerce adalah suatu proses yang dilakukan konsumen dalam membeli dan menjual berbagai produk secara elektronik dari perusahaan keperusahaan lain dengan menggunakan komputer sebagai perantara transaksi bisnis yang dilakukan, TikTok sebagai platform video pendek kini dilengkapi dengan TikTok Shop, sebuah fitur E-Commerce yang mempermudah pengguna untuk melakukan transaksi dan belanja secara online. Perilaku konsumtif adalah sikap boros atau perilaku boros, yaitu dalam menggunakan barang atau jasa secara berlebihan. Penelitian ini bertujuan untuk mengetahui apakah e-commerce tiktok dan gaya hidup berpengaruh terhadap perilaku konsumtif mahasiswa pendidikan ekonomi Universitas PGRI Wiranegara. Penelitian ini menggunakan metode kuantitatif dengan penelitian bersikap deskriptif. Untuk metode pengambilan sampel menggunakan purposive random sampling dengan jumlah sampel yang diambil dalam penelitian ialah 73 mahasiswa sebagai responden. Model yang digunakan dalam analisis data adalah regresi linear berganda. Alat analisis yang digunakan dalam penelitian ini adalah SPSS 27. Hasil analisis diperoleh dari hasil perhitungan analisis menunjukkan bahwa E-commerce TikTok dan gaya hidup memiliki pengaruh positif yang signifikan terhadap perilaku konsumtif mahasiswa. Nilai thitung 6,319 dan nilai uji t sebesar 24,611, dengan signifikansi 0,000 < 0,05, serta koefisien determinasi adjusted R2 masing-masing sebesar 94,4% dan 94,5%, mengindikasikan bahwa kedua variabel ini secara dominan mempengaruhi perilaku konsumtif mahasiswa dan korelasi linier berganda ternyata nilai F hitung 605,426 > F tabel 3,98 dengan demikian terdapat pengaruh yang postif signifikan antara e-commerce tiktok dan gaya hidup secara simultan terhadap perilaku konsumtif. Kata Kunci : E-commerce Tiktok, Gaya Hidup, Perilaku Konsumtif Their shopping patterns are increasingly influenced by factors such as promotions, convenience, and consumer trends. E-Commerce is a process carried out by consumers in buying and selling various products electronically from companies to other companies using computers as intermediaries for business transactions carried out, TikTok as a short video platform is now equipped with TikTok Shop, an E-Commerce feature that makes it easier for users to make transactions and shop online. Consumptive behavior is an extravagant attitude or extravagant behavior, namely in using goods or services excessively. This study aims to find out whether tiktok e-commerce and lifestyle affect the consumptive behavior of economics education students at PGRI Wiranegara University. This study uses a quantitative method with descriptive research. For the sampling method using purposive random sampling with the number of samples taken in the study is 73 students as respondents. The model used in the data analysis is multiple linear regression. The analysis tool used in this study is SPSS 27. The results of the analysis were obtained from the results of the analysis calculations, showing that TikTok E-commerce and lifestyle have a significant positive influence on students' consumptive behavior. The tcal value of 6.319 and the t-test value of 24.611, with a significance of 0.000 < 0.05, as well as the adjusted R2 determination coefficient of 94.4% and 94.5%, respectively, indicate that these two variables dominantly affect students' consumptive behavior and the multiple linear correlation turns out that the F value is calculated at 605.426 > the F table is 3.98, thus there is a significant positive influence between tiktok e-commerce and lifestyle simultaneously on consumptive behavior. Keywords: Tiktok E-commerce, Lifestyle, Consumptive Behavior