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Lina Aryani
UPN Veteran Jakarta
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FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN KONSUMEN SECARA ONLINE DI ONLINE SHOP LAZADA Lina Aryani
Ekonomi dan Bisnis Vol 3, No 1 (2016): Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (476.839 KB) | DOI: 10.35590/jeb.v3i1.723

Abstract

This study aimed to determine the product, price, trust, security, and service to online purchasing decision on the Lazada online shop. The samples in this study were 70 respondents who are buyer of Lazada online shop. The sample size in this study using roscoe formula that the decent sample size in the study is between 30 to 500. Methods of data collection by questionnaire. Data analysis using regressions analysis and hypotheses using t-statistics and f-statistics with a confidence level of 5%. The result of this research shows that partially product influences to online purchasing decision, price does not influences to online purchasing decision, trust influences to online purchasing decision, security does not influences to online purchasing decision, and service influences to online purchasing decision. Simultaneously all independent variables influences purchasing decision.
Pelatihan Pemasaran Produk UMKM Melalui Sarana Media Sosial Di Desa Cimarga, Banten Lina Aryani; Diana Triwardhani; Pusporini
Jurnal Pengabdian Pada Masyarakat Vol 7 No 2 (2022): Jurnal Pengabdian Pada Masyarakat
Publisher : Universitas Mathla'ul Anwar Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (417.151 KB) | DOI: 10.30653/002.202272.100

Abstract

MSME PRODUCT MARKETİNG TRAİNİNG THROUGH SOCİAL MEDİA PLATFORMS İN CİMARGA VİLLAGE, BANTEN. Cimarga village is located in the government area of ​​Lebak Regency, Banten. Partners who become objects are MSME actors, especially the Odeng Honey business, the Lebak Typical Cake business, and the Baduy Craft business. Currently, the development of products made by SMEs in Cimarga Village has not been maximized. This is because the marketing or promotion of their products has not been maximized. The goal to be achieved from this community service activity is to improve the quality of their product marketing by utilizing social media as a means of product promotion. In general, the method of service carried out to partners is in the form of socialization / counseling related to product marketing and the use of IT technology and digital media in marketing products that have been previously developed by partners. Based on the results of comunity service, there is an increase in the understanding of business actors regarding product marketing. For the level of understanding of the definition of product marketing, there is an increase in understanding of 46.7%. Then for understanding the types of marketing mix there is an increase in understanding of 53.3%. Then for the understanding of the use of social media as a means of promotion there was an increase of 46.7%. The team will continue to provide assistance to business actors in Cimarga Village so that their business can continue to grow.
Effect of trust, risk perception and diffusion of innovation on the adoption/use of internet banking in Indonesia Diana Triwardhani; Dahlia Br Pinem; Yuliniar Yuliniar; Lina Aryani; Bernadin Bernadin
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 9, No 3 (2023): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020232206

Abstract

This study aims to prove the effect of trust, risk perception, and diffusion of innovation on the adoption or use of Internet banking in Indonesia. The research method used is quantitative, with a sample of 500 people from Jakarta, Bandung, Semarang, and Surabaya, and data collection using a questionnaire. The results of this study state that confidence, perceived risk, and diffuse innovation affect the use of Internet banking. In addition, this study also contributes to stakeholder theory. The existence of concern for the environment affects the company's ability. This study shows that the environment can increase customer trust. Therefore, companies must pay attention to the interests of interested parties by putting them in the framework of principles and making decisions to support the achievement of the company's goals, namely company stability and guaranteed business continuity and trust.
Co-Authors Bernadin Bernadin Dahlia Br Pinem Diana Triwardhani Pusporini Yuliniar Yuliniar