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All Journal Prosiding PESAT Jurnal Bisnis, Manajemen, dan Informatika JURNAL IQRA´ Jurnal Pengabdian Pada Masyarakat Informatik : Jurnal Ilmu Komputer Edumaspul: Jurnal Pendidikan Ekonomi dan Bisnis Jurnal Pendidikan dan Konseling Jurnal Pengabdian kepada Masyarakat Nusantara Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Manajemen dan Inovasi (MANOVA) Jurnal Penelitian Inovatif JURNAL PENDIDIKAN INDONESIA: Teori, Penelitian, dan Inovasi Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Ilmiah Metansi (Manajemen dan Akuntansi) Jurnal Pengabdian Pada Masyarakat Accounting Student Research Journal Jurnal Penelitian Pendidikan Indonesia KINERJA : Jurnal Ekonomi dan Bisnis
Diana Triwardhani
Universitas Pembangunan Nasional Veteran Jakarta
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ANALISIS PERSEPSI TERHADAP BRAND AWARE DAN ATRIBUT MEREK PADA MINUMAN JUS PRODUK UKM DEPOK Alfida, Alfida; Triwardhani, Diana; Yetti, Fitri; Alfida, Alfida
Ekonomi dan Bisnis Vol 1, No 2 (2014): Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (517.346 KB) | DOI: 10.35590/jeb.v1i2.693

Abstract

This study aims to look at the perception of the public about the existence of the brand of juice Winner brand, with random sampling is done to the 167 respondents from the Depok, then given a sample product and given the questionnaires, the results obtained by descriptive is all respondents had Winner familiar juice brand, for brand association by Cochran test result is tastes good, and not bitter in throat.
PEMETAAN OBYEK WISATA DI KABUPATEN LEBAK MENGGUNAKAN GIS (GEOGRAFI INFORMASI SISTEM) Triwardhani, Diana; Zaidiah, Ati
Informatik : Jurnal Ilmu Komputer Vol 15, No 3 (2019): Desember 2019
Publisher : Fakultas Ilmu Komputer

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Abstract

GIS diperuntukan memetakan suatu obyek wisata yang ada di kabupaten Lebak  hal ini di perlukan agar masysrakat yang ingin berkunjung ke obyek wisata Lebak dapat dengan mudah mengakses informasi tentang obyek wisata tersebut,  sehingga membantu memberikan  informasi  mengenai beberadaan obyek wisata yang terdapat di kabupaten Lebak.  Dengan demikian dapat dimanfaatkan oleh  masyarakat  untuk lebih mengetahui obyek wisata apa yang hendak dikunjungi, dan dalam  konteks pemakainnya  sistem  yang  di  buat  berbasiskan  web  (Web  Based), sehingga  dapat  di  akses  kapanpun dan  dimana  pun. 
PENGARUH ATMOSPHIR AKADEMIK, BUDAYA, DAN KUALITAS LAYANAN TERHADAP KEINGINAN BERPERILAKU Triwardhani, Diana; Handayani, Tati
Prosiding PESAT Vol 5 (2013)
Publisher : Prosiding PESAT

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Abstract

Penelitian ini bertujuan untuk membuktikan pengaruh atmosphir akademik, budaya, dankualitas layanan terhadap keinginan berperilaku mahasiswa. Survei terhadap 168mahasiswa yang diperoleh dengan tehnik acak sederhana sebagai responden dari 8fakultas ekonomi di Jakarta Selatan. Data primer yang dikumpulkan melaluimenyebaran kuesioner setelah diuji validitas dan reliabilitas serta kecocokan modelregresi, maka dihasilkan bahwa terdapat pengaruh atmosphir akademik, budaya, dankualitas layanan terhadap keinginan berperilaku baik secara partial maupun bersamasama.
Model Promosi Pemasaran Terpadu Produk Umkm Kecamatan Serang, Kota Serang Aryani, Lina; Triwardhani, Diana
Ekonomi dan Bisnis Vol 7, No 1 (2020): Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35590/jeb.v7i1.1378

Abstract

Penelitian ini dilakukan dalam rangka berperan serta untuk memajukan Usaha kecil menengah yang terdapat di kecamatan Serang Kota Serang. Tujuan dari penelitian ini untuk melakukan identifikasi tingkat keberhasilan  kegiatan promosi dan  untuk mengetahui faktor-faktor dominan apa saja yang mempengaruhi efektifitas promosi pemasaran produk UMKM dan keberhasilan promosi terpadu terhadap pemasaran produk UMKM sehingga akan didapatkan gambaran konkrit tentang sejauh mana program promosi terpadu produk UMKM positif terhadap pemasaran produk UMKM.serta akan didapatkan jenis program promosi pemasaran yang paling efektif yang dapat mendukung  peningkatan pangsa pasar UMKM. Anggota populasi dari penelitian ini adalah UMKM kuliner dan fashion yang ada di Kecamatan Serang. Metode penelitian menggunakan deskriftif kualitatif dan analisis kuantitatif. UMKM yang diambil sebagai sampel sebanyak 30 UMKM dengan pengumpulan data menggunakan survey dan penyebaran kuesioner. Hasil dari penelitian ini yaitu Faktor dominan yang mempengaruhi efektifitas promosi pemasaran dianjurkan dalam produk UMKM Kuliner yaitu Pameran dan Iklan, Faktor dominan yang mempengaruhi efektifitas promosi pemasaran dianjurkan dalam produk UMKM fashion yaitu Diskon,Pameran Online ., Model promosi dalam intepretasi peta persepsi promosi yang memiliki keunggulan untuk UMKM yang bergerak dibidang kuliner adalah model promosi diskon, pameran dan iklan, Model promosi dalam intepretasi peta persepsi promosi yang memiliki keunggulan untuk UMKM yang bergerak dibidang fashion adalah model promosi diskon, online, pameran dan iklan.
Pengukuran Efekivitas Iklan Gojek Menggunakan Metode Epic Model di Kalangan Mahasiswa Azri Wajihan Mahdi; Diana Triwardhani; Heni Nastiti
Jurnal Manajemen dan Inovasi (MANOVA) Vol. 5 No. 1 (2022): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/manova.v5i1.579

Abstract

This research is a descriptive quantitative study that aims to find out how effective Gojek's online advertising is for students living in Jakarta using the EPIC Model method. The sample in this study used 100 active students residing in Jakarta as respondents. Sample selection was done by purposive sampling method with non-probability sampling technique. In this study, measurements will be carried out on the 4 dimensions of EPIC by looking for the average score of each dimension, the results of the study show the empathy dimension makes advertising able to attract customers' attention, the dimension of persuasion that advertising can affect customers, the impact dimension makes the advertisement give a deep impression to the customer, and the communication dimension can be stated that Gojek advertising can be well remembered and understood. From the results of the EPIC Rate of the four dimensions, the average EPIC score indicates the effective category.
PENGARUH PROMOSI DIGITAL PADA KEPUTUSAN PEMBELIAN AGENSI IKLAN ONLINE Diana Triwardhani
JBMI (Jurnal Bisnis, Manajemen, dan Informatika) Vol. 16 No. 3 (2020): JBMI
Publisher : Department of Management FEB Unhas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/jbmi.v16i3.9071

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh promosi digital yaitu  Content Marketing, E-mail Marketing, dan Facebook Ads terhadap Keputusan Pembelian perusahaan jasa agensi iklan online. Populasi dalam penelitian ini adalah pemilik bisnis online di Jakarta yang menggunakan agensi iklan online untuk membantu memasarkan produk atau layanannya dengan sampel sebanyak 50, dengan software SmartPLS 3.0 pada tingkat signifikansi 5% (0,05). Hasil dari pengujian diperoleh (1)terdapat pengaruh positif dan signifikan content marketing terhadap keputusan pembelian sebesar 57,1%, (2)terdapat pengaruh negatif dan tidak signifikan e-mail marketing terhadap keputusan pembelian sebesar 52,9%, (3)terdapat pengaruh positif dan signifikan facebook ads terhadap keputusan pembelian
ANALISIS PERSEPSI TERHADAP BRAND AWARE DAN ATRIBUT MEREK PADA MINUMAN JUS PRODUK UKM DEPOK Diana Triwardhani; Fitri Yetti; Alfida Alfida
Ekonomi dan Bisnis Vol 1, No 2 (2014): Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (517.346 KB) | DOI: 10.35590/jeb.v1i2.693

Abstract

This study aims to look at the perception of the public about the existence of the brand of juice Winner brand, with random sampling is done to the 167 respondents from the Depok, then given a sample product and given the questionnaires, the results obtained by descriptive is all respondents had Winner familiar juice brand, for brand association by Cochran test result is tastes good, and not bitter in throat.
Pelatihan Pembuatan Media Promosi dan Pengajuan Kredit Perbankan di Kelurahan Pangkalan Jati, Cinere, Depok Diana Triwardhani; Lina Aryani
Jurnal Pengabdian Pada Masyarakat Vol 5 No 3 (2020)
Publisher : Universitas Mathla'ul Anwar Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30653/002.202053.600

Abstract

TRAINING ON MAKING PROMOTION MEDIA AND APPLICATION FOR BANKING LOANS IN PANGKALAN JATI VILLAGE, CINERE, DEPOK. Promotion is an important thing that must be done in every business. Promotion can be done through social media and others, like on Instagram, Facebook. In addition, people who have small-scale businesses with no large capital have a desire to add business but no funds. Therefore, the only way is to borrow funds from the bank, because the bank is the savings and loan institution that has clear rules for providing credit. However, many of these start-up businesses do not yet understand how to make loans, this is the problem that will be discussed at the abdimas which will be held in the village of Pankalan Jati, Cinere Depok, in addition to the media promotion that will be carried out by them.
Pendampingan Penyusunan Proposal Penelitian Tindakan Kelas dalam Rangka Penguatan Kinerja Guru dan Promosi Jabatan di SMP Negeri 1 Cibadak Rangkasbitung, Lebak Diana Triwardhani
Jurnal Pengabdian Pada Masyarakat Vol 6 No 3 (2021)
Publisher : Universitas Mathla'ul Anwar Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30653/002.202163.763

Abstract

ASSISTANCE IN THE PREPARATION OF CLASSROOM ACTION RESEARCH PROPOSALS FOR STRENGTHENING TEACHER PERFORMANCE AND POSITION PROMOTION AT SMP NEGERI 1 CIBADAK RANGKASBITUNG, LEBAK. This Abdimas aims to provide training and assistance in terms of classroom action research carried out on teachers at SMP Negeri 1 Cibadak Kab. Lebak so that they will get used to making this research which will be used to increase the credit score in the context of promotion so that it will increase their performance and will also be easy for promotion to rank and position. At the beginning, the number of responses was 34 people, but when asked for feedback, only 26 respondents, but they wanted to make classroom action research and were in process, even though none had yet completed the proposal.
Pelatihan dan Pendampingan Penguatan Promosi Menggunakan Sarana Medsos di UMKM Kelurahan Pasar Keong Kabupaten Lebak, Rangkasbitung Diana Triwardhani; Lina Aryani; Ranila Suciati
Jurnal Pengabdian Pada Masyarakat Vol 6 No 4 (2021)
Publisher : Universitas Mathla'ul Anwar Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30653/002.202164.1059

Abstract

TRAINING AND ASSISTANCE IN STRENGTHENING PROMOTION USING SOCIAL MEDIA FACILITIES IN MSMES IN PASAR KEONG VILLAGE, LEBAK REGENCY, RANGKASBITUNG. This Abdimas aims to provide training and assistance in terms of making promotional facilities on social media for MSMEs in Lebak Regency, namely in Pasar Keong Rangkasbitung Village. The chosen social media is Instagram, because for WhatsApp, on average, the trainees have already promoted there, so Instagram is an additional promotional media for them. There were 15 participants with various businesses, including wet cakes, chips, agricultural products, basic necessities and so on. They are very enthusiastic about participating in the training, because they are guided from the beginning of making Instagram to uploading their products.
Co-Authors -, Rafliansyah Alfida Alfida Aryani, Lina Astuti, Miguna Azri Wajihan Mahdi Bernadin Bernadin Dahlia Br Pinem Dalila Desi Fitriani Darnilawati Devi Tannya Fitri Yetti Halimatus Sya'Diah Heni Nastiti I Made Gede Ariestova Kurniawan Ivan Yulivan Jenita Jenita Laili Mutoharoh Lina Aryani Lina Aryani Lina Aryani Mahdi, Azri Wajihan Mildan Nur Azis Mycel Adeline Nobelson, Nobelson Nurindah Rizki Dian Gunadi Pusporini Rafliansyah - Rahmadhaniyati Nur Khaliza Ratna Nurdiana Suciati, Ranila Suwarna, Roy Adi Tati Handayani, Tati TATI NURHAYATI Terren Haekal Wiramawan Yulinar Yulinar Yuliniar Yuliniar Yuliniar Yuliniar Zaidiah, Ati