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Holistic Marketing 3.0: Menuju Organisasi Spiritual Premananto, Gancar Candra
Benefit Volume 18 No 2 Desember 2014
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Holistic Marketing is become new mantra for marketer in this 21 century. The concept builds on 4 pillars which are integrated marketing, internal marketing, performance marketing and relationship marketing. The point of that concept is about the important things is to make relationship to everybody and to every stakeholders. The concepts still on development process by Kotler & Keller. This conceptual article proposed that Holistic Marketing proposed by Kotler & Keller still discuss about horizontal relationship. It is not include the important relationship that should be building by human, which is relationship to God. Those relationship can make organization can apply the concept of HabluminaLLAH, habluminannas dan rahmatan lil ’alamin. The concept proposed as Holistic Marketing 3.0, to make more complete and holistic relationship.
Narrative Online Advertising as External Variable in the Development of the Technology Acceptance Model of Go-Pay for Millennials Purwanto, Sugeng; Hartini, Sri; Premananto, Gancar Candra
Journal of Accounting and Strategic Finance Vol 3 No 1 (2020): JASF (Journal of Accounting and Strategic Finance)
Publisher : UNIVERSITAS PEMBANGUNAN NASIONAL VETERAN JAWA TIMUR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jasf.v3i1.95

Abstract

Human life is inseparable from technological developments. Until now, research related to the Technology Acceptance Model (TAM) is still used as a basis for the theory of technology product acceptance in line with the increasingly complex development of human behavior and needs. This research is the development of Technology Acceptance Modeling (TAM) by involving the Narrative Online Advertising variable. The purpose of this study is to develop and test the model by including the Narrative Online Advertising variable as an external variable or antecedent variable to the attitudes and intentions of millennials in adopting an electronic wallet (Go-Pay). The Narrative Online Advertising variable, as the theory developed by Ching, Tong, Chen, & Chen, is an online advertising strategy involving the narrative element in advertising content, which has been widely displayed on the internet media. The object used in this study is Go-pay, a popular electronic wallet application in Indonesia. The sample in this study is the millennial communities domiciled in Surabaya totaling 200 respondents, collecting data through questionnaires, using a Likert scale, and the analytical tool used is SmartPLS. The results of this study show that Narrative Online Advertising has a positive effect on the Perception of Ease of Use, but does not affect the Perception of Benefits. At the same time, the four factors positively affect the Attitude and intention to adopt Go-pay. These results indicate that millennials will use Go-pay if Narrative Online Advertising is improving their interest in using the e-wallet. Therefore, it is suggested that in making an e-money application, Narrative Online Advertising is important to attract millennials in using the app.
The Role of Religiosity and Spirituality on Impulsive Buying Maryati, Wiwik; Hartini, Sri; Premananto, Gancar Candra
al-Uqud : Journal of Islamic Economics Vol 5, No 1 (2021): January
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (401.476 KB) | DOI: 10.26740/al-uqud.v5n1.p119-150

Abstract

This article aims to analyze religiosity and spirituality's roles to prevent the impulsivity of buying. Impulse buying is an irrational, unplanned, spontaneous buying behavior aimed to seek pleasure and emotional fulfillment. The research method is a literature study of journals related to religiosity and spirituality in customer decision making. The study results concluded that several factors cause impulsive buying, such as less self-control, hedonic lifestyle, and materialism. Furthermore, there are significant roles of religiosity and spirituality in encouraging robust self-regulation to prevent impulse buying. The higher a person's religiosity and spirituality, the better they build powerful self-control for impulse buying. This research is expected to contribute research in consumer behavior with an approach of religiosity and spirituality. 
PENGARUH CORPORATE SOCIAL RESPONSIBILITY (CSR) TERHADAP CORPORATE REPUTATION, WORD OF MOUTH DAN CUSTOMER TRUST (STUDI DI PT PETROKIMIA GRESIK) Farisi, Jawad; Premananto, Gancar Candra
Jurnal Ilmiah Administrasi Bisnis dan Inovasi Vol 5 No 2 (2021)
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS DR SOETOMO SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jiabi.v5i2.3789

Abstract

At the end of 2019, a global pandemic began to hit the whole world, including Indonesia. This seems to have influenced the consumer confidence index. Consumer confidence in current economic conditions has weakened due to weakening incomes and reduced job availability. The existence of problems related to the decrease in the level of consumer confidence will be very detrimental to the company if the solution is not immediately considered. The purpose of this study was to examine and analyze the effect of corporate social responsibility on corporate reputation, word of mouth and customer trust as well as the effect of corporate reputation and word of mouth on customer trust. This research applies a quantitative approach with the type of research applied is causal research. The population in this study were 344 consumers of PT Petrokimia Gresik (PG), while the sample used in the study was 185 people.Data analysis in this study uses inferential statistics, which is an analysis aimed at proving the hypothesis using structural equation modeling - AMOS. The results of this study found that corporate social responsibilityprovides a significant effect on corporate reputation, word of mouth and consumer trust. Then corporate reputation and word of mouth are also proven to have a significant effect on consumer trust.
ZAKAT SEBAGAI INSTRUMEN FISKAL DALAM MENUTUPI GOVERMENT EXPENDITURE DI INDONESIA Tsaniyatul Haliyah; Ridan Muhtadi; Gancar Candra Premananto
Ulumuna: Jurnal Studi Keilsman Vol 4 No 2 (2018)
Publisher : LP2M IAI Miftahul Ulum Pamekasan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (728.278 KB) | DOI: 10.36420/ju.v4i2.3502

Abstract

The potential of zakat which is large in the country up to now has not been utilized by the Indonesian government to improve people's welfare. A new strategy is needed so that the potential of zakat in Indonesia can be absorbed optimally and distributed according to sharia provisions and community needs. This study aims to try to offer an idea to make zakat as an instrument of fiscal policy in Indonesia, namely to enter zakat into the posture of the Indonesian state budget, the aim of which is to optimize the absorption of zakat in the country and on its distribution target. The strategy that the authors offer to realize this is through reforming the regulatory aspects, making the structure and position of a more strategic zakat institution, namely by forming a directorate general of zakat, and entering the state budget posture zakat, namely the zakat receipt post at the receipt of non-tax revenues, and zakat expenditure posts are in the state expenditure post for poverty alleviation. Therefore, political will is needed in order to realize zakat as an instrument of fiscal policy in Indonesia.
MODEL EDUKASI DAN PERLINDUNGAN KONSUMEN BERBASIS MAQASHID SYARIAH PADA JAMINAN SOSIAL Ridan Muhtadi; Anindya Yusuf Wirmanda; Gancar Candra Premananto
Ulumuna: Jurnal Studi Keilsman Vol 5 No 1 (2019)
Publisher : LP2M IAI Miftahul Ulum Pamekasan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (503.4 KB) | DOI: 10.36420/ju.v5i1.3640

Abstract

Human welfare from an Islamic perspective pays attention to a balanced satisfaction between material needs and spiritual needs. Some policies have been implemented by the government to improve social security to humanity, but the lack of spiritual morale and lack of coordination between the related institutions resulted in policies that have not been implemented optimally. Consumer protection, which is one part of optimizing programs, has not yet run coordinatively. Therefore, the writer has an idea that can be implemented, which is Maqashid Sharia-based Consumer Education and Protection on Social Security for Muslims, the Poor, the Poor, and Non-Muslims to achieve falah with aspects that are the dharuriyat needs namely maintenance of faith (din), soul (nafs), reason (aql), descent (nasl), wealth (maal). The implementation of education and consumer protection based on maqashid sharia is a government apparatus, BAZ, LAZ, UPZ, and awareness for fellow human beings to bear the needy and poor alike in order to achieve the benefit of the people. The research method used is a qualitative descriptive approach. The concept of education and consumer protection based on maqashid sharia can be a creative and productive solution related to various moral and spiritual problems and the management of social security, justice for the poor in getting social security as mandated in the 1945 Constitution and the Koran. In addition, the implementation of this program is expected to achieve the independence of the people and the achievement of falah for all people.
Narrative Online Advertising as External Variable in the Development of the Technology Acceptance Model of Go-Pay for Millennials Sugeng Purwanto; Sri Hartini; Gancar Candra Premananto
Journal of Accounting and Strategic Finance Vol 3 No 1 (2020): JASF (Journal of Accounting and Strategic Finance)
Publisher : UNIVERSITAS PEMBANGUNAN NASIONAL VETERAN JAWA TIMUR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jasf.v3i1.95

Abstract

Human life is inseparable from technological developments. Until now, research related to the Technology Acceptance Model (TAM) is still used as a basis for the theory of technology product acceptance in line with the increasingly complex development of human behavior and needs. This research is the development of Technology Acceptance Modeling (TAM) by involving the Narrative Online Advertising variable. The purpose of this study is to develop and test the model by including the Narrative Online Advertising variable as an external variable or antecedent variable to the attitudes and intentions of millennials in adopting an electronic wallet (Go-Pay). The Narrative Online Advertising variable, as the theory developed by Ching, Tong, Chen, & Chen, is an online advertising strategy involving the narrative element in advertising content, which has been widely displayed on the internet media. The object used in this study is Go-pay, a popular electronic wallet application in Indonesia. The sample in this study is the millennial communities domiciled in Surabaya totaling 200 respondents, collecting data through questionnaires, using a Likert scale, and the analytical tool used is SmartPLS. The results of this study show that Narrative Online Advertising has a positive effect on the Perception of Ease of Use, but does not affect the Perception of Benefits. At the same time, the four factors positively affect the Attitude and intention to adopt Go-pay. These results indicate that millennials will use Go-pay if Narrative Online Advertising is improving their interest in using the e-wallet. Therefore, it is suggested that in making an e-money application, Narrative Online Advertising is important to attract millennials in using the app.
Pengaruh Perceived Deception Dan Kredibilitas Perusahaan Terhadap Sikap Dan Niat Seseorang Mengikuti Undian Berhadiah Dany Mochamad Darda; Gancar Candra Premananto
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 8 No. 2 (2015)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (619.328 KB) | DOI: 10.20473/jmtt.v8i2.2725

Abstract

Marketing activity is an element that attributed in a business. So it can be said that the success of a company can not be separated from marketing strategies applied. But in it’s development, marketing activities not only regarded as a creative process, but also has a negative side. Or that are specifically concerned about sales promotion that is sweepstakes. That the sweepstakes activities are currently considered can be manipulated or tends to deceive. So this raises the perceived deception for consumers. This means that can lead a person does not believe in the sweepstakes which in turn can affect the person's attitude and intentions in a sweepstakes organized by the company.This study aims to investigate the effect of perceived deception of sweepstakes and corporate credibility on attitude and intention consumer’s to participate sweepstakes. This research was conducted with the experimental design. The study also involved 183 adolescents who liked the snack as a participants, particular teenagers who come from students of s1 in Faculty of Economics and Business, University of Airlangga. Which further data in this study were tested using the Partial Least Square (PLS).The analysis showed that the perceived deception doesn’t have effect on corporate credibility as the organizer of sweepstakes activity. But perceived deception have negative effect on person’s attitude towards sweepstakes. Furthermore corporate credibility have positive effect on attitude towards sweepstakes. Then the attitude also effective in influencing person’s intention in participating in a sweepstakes held.
The Marketing Mix, Customers' Attitude, and Purchasing Intention in Social Commerce with Internet Access as a Moderating Variable Randrianantenaina Solohery Mampionona Aime; Gancar Candra Premananto; Sedera Rakotoarisoa
Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan) Vol. 15 No. 1 (2022)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v15i1.33220

Abstract

Objective:  Based on cognitive-affective-conative theory, this study aims to create an integrated model that investigates the effects of six marketing-mix components (cognitive) on purchase intention (cognitive) in social commerce (SC) via customer's attitude toward SC (affective). Design/Methods/Approach: An online survey was used to facilitate the collecting data procedure. A structural equation model with partial least squares is employed to analyze valid data from 200 members of the SC store (Coulisses) who have never purchased in SC. Findings The results from PLS analysis show that only two components of the SC marketing mix (SCMM) have significant effects on customers' attitude toward social commerce (Att.), which is social influence (SI) and SC needs (SCN). Moreover, customers' attitude toward SC value positively influences purchase intention (PI). Another finding from this research was that internet access (IA) could not moderate the relationship between Att. and PI. Originality: This paper explained the overarching impacts of SCMM components on PI in SC, as mediated by Att. This study enriches the SCMM theory, which is scarcely discussed nowadays despite the rapid development of SC. Practical/Policy implication: Practical implications are made for new and old online sellers who want to expand their channels. Sellers need to focus on the role of influencers in their trading business. Moreover, sellers should accommodate more product varieties at competitive prices and quality to compete with offline shops' products.
APPLICATION OF BLOCKCHAIN BASED WAQF CROWDFUNDING IN FISHERMEN GROUP: CASE STUDY OF NAMBANGAN AND CUMPAT, SURABAYA Raditya Sukmana; Rahmat Heru Setianto; Gancar Candra Premananto; Shochrul Rohmatul Ajija
Darmabakti Cendekia: Journal of Community Service and Engagements Vol. 2 No. 1 (2020): JUNE 2020
Publisher : Faculty of Vocational Studies, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (812.453 KB) | DOI: 10.20473/dc.V2.I1.2020.26-29

Abstract

Background: The image of fishermen so far is a group of people classified as poor. One effort to reduce poverty is to revive the microenterprise economy through cooperatives and utilize waqf funds as an alternative source of financing for microbusinesses. The Mining and Cumpat Fishermen Group of Kenjeran District in Surabaya City has now received capital injections from productive endowments in their cooperatives. However, another problem arises from productive waqf there, the waqf that is collected is not as much as what is needed by the person. Purpose: This service program is expected to produce an outcome that is a blockchain based application that can facilitate endowments and willingness. Thus it is expected to help increase the capital of the Fishermen and Cumpat Fishermen Group, Kenjeran District, Surabaya City. Method: This service program used a participatory method whereby the companion was also involved in the application business process. In addition, the companion also asked for active participation from the mauquf alaih to provide detailed information about his business. Thus, the facilitators could promote to the prospective waqf to channel the endowment funds. Results: This assistance program produced a waqf application with blockchain technology that can be accessed on waqf.network. Conclusion: This program was considered effective in growing trust in the distribution of waqf funds. In addition, maukuf alaih also makes it easier to get investors in developing their businesses.