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All Journal Journal of Accounting and Investment Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business Journal of Economic, Management, Accounting and Technology (JEMATech) Journal of Humanities and Social Studies INSIST (International Series on Interdisciplinary Research) M A T H L I N E : Jurnal Matematika dan Pendidikan Matematika Gema Wiralodra Performance : Jurnal Bisnis dan Akuntansi Amalee: Indonesian Journal of Community Research & Engagement Management Studies and Entrepreneurship Journal (MSEJ) INVEST : Jurnal Inovasi Bisnis dan Akuntansi Journal Corner of Education, Linguistics, and Literature Jurnal Ekonomi Jurnal Minfo Polgan (JMP) Economic Reviews Journal TOFEDU: The Future of Education Journal Polyhedron International Journal in Mathematics Education J-CEKI
Nandang Nandang
Universitas Lampung
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Public Health Social Sciences Other

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Aktivitas Pemasaran Media Sosial untuk Keberlanjutan Usaha Melalui Co-creation pada Merek Fashion Ecinos Astuti, Agustina Tri; Nandang, Nandang; Rahmani, Nizza Nadya
Journal of Economic, Management, Accounting and Technology (JEMATech) Vol 7 No 2 (2024): Agustus
Publisher : Fakultas Teknik dan Ilmu Komputer, Universitas Sains Al-Qur'an (UNSIQ) Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jematech.v7i2.7896

Abstract

Dalam penelitian ini bertujuan untuk menguji dampak yang ditimbulkan pada aktivitas pemasaran media sosial terhadap keberlanjutan usaha melalui variabel co-creation. Co-creation yang melibatkan kolaborasi antara perusahaan dan konsumen dalam menciptakan nilai bersama, merupakan aspek krusial dalam pemasaran modern. Co-creation dapat membantu perusahaan dalam membangun hubungan yang lebih baik dengan pelanggan dan memenuhi kebutuhan mereka secara lebih tepat. Penelitian ini menggunakan pendekatan kuantitatif dan teknik purposive sampling untuk memilih sampel yang terdiri dari para followers potensial dan pelanggan yang telah mengikuti Instagram Ecinos. Sebanyak 100 responden telah terlibat dalam penelitian ini. Data dikumpulkan melalui kuesioner yang dibagikan dengan menerapkan Skala Likert dan dianalisis dengan metode Partial Least Square (PLS) menggunakan SmartPLS 4.0 sebagai alat bantu. Hasil penelitian menunjukkan bahwa setiap variabel dalam penelitian ini signifikan dan memediasi pengaruh antar variabel. Secara khusus, aktivitas pemasaran media sosial yang dilakukan pada akun instagram Ecinos telah terbukti efektif dalam meningkatkan jangkauan dan memperkuat keterlibatan konsumen dengan menggabungkan prinsip-prinsip Co-creation.
Keputusan Pembelian Merchandise K-Pop Ditinjau dari Promosi Pada Online Shop Sunfloca di Media Sosial Twitter Fadhilah, Annisa Nur; Nandang, Nandang; Rachmani, Nizza Nadya
Journal of Economic, Management, Accounting and Technology (JEMATech) Vol 7 No 2 (2024): Agustus
Publisher : Fakultas Teknik dan Ilmu Komputer, Universitas Sains Al-Qur'an (UNSIQ) Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jematech.v7i2.7910

Abstract

K-Pop sukses menyita perhatian global. Agensi K-Pop memanfaatkan momentum ini dengan merilis merchandise resmi. Penelitian ini berfokus untuk menguji pengaruh promosi terhadap keputusan pembelian merchandise K-Pop di media sosial Twitter (studi kasus Sunfloca). Data untuk penelitian ini dikumpulkan menggunakan survei yang diselesaikan oleh 120 responden. Penelitian ini menerapkan metode kuantitatif dan didukung oleh pendekatan deskriptif dan verifikatif untuk menganalisis dan mengkonfirmasi temuan. Pengikut twitter Sunfloca menjadi populasi dalam penelitian ini. Teknik pengumpulan data menggunakan data primer dengan menyebarkan kuesioner dalam format google form yang disebar secara online. Temuan penelitian mengungkapkan bahwa promosi di media sosial mempunyai pengaruh yang signifikan dan positif terhadap keputusan pembelian merchandise K-Pop. Urgensi dari penelitian ini adalah memberikan wawasan yang dapat membantu Sunfloca dan bisnis sejenisnya dalam merancang, mengoptimalkan, dan meningkatkan strategi promosi yang dilakukan sehingga meningkatkan penjualan.
Pengaruh Kepemimpinan Transformasional Dan Disiplin Kerja Terhadap Kinerja Karyawan Pada PT Mitramas Muda Mandiri Gumelar, Bagja; Jamaludin, Asep; Nandang, Nandang
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5129

Abstract

High employee quality determines the company overall performance and contribution to success. In addition to transformational leadership, good employee performance requires a high level of work discipline, which affects employee productivity. The goal is to know the work disipline and transformational leadership impacted the employees’ performance. This study employs linear multiple regression analysis and quantitative with SPSS 25 to conduct hypothesis testing. The result shows transformational leadership improved the worker performance with the t-count value 6.210> t-table 1.683 and the significance level 0.000 (<0.05). The employee performance impacted with work dicipline, where t-count is 2.113 > t-table 1.683 and the significance is 0.041 (<0.05) on PT. Mitra Muda Mandiri . The transformational leadership and work discipline influence employee performance, F-count value of 23.170 > F-table 3.230 and sig values is 0.000 (0.05). So, transformational leadership and work discipline has significantly affected the employee performance.
The Effect of Digital Marketing Training on Improving Entrepreneurship Skills of PT Independent Study Participants. Arkatama Multi Solusindo Batch 2 Pratami, Anggiet Rachmatya; Nandang, Nandang; Nurfitriya, Mira
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5472

Abstract

The purpose of this study is to provide an overview of training and entrepreneurship skills enhancement, as well as to determine the impact of digital marketing training on improving the entrepreneurship skills of participants in the Independent Study Program at PT. Arkatama Multi Solusindo Batch 2. The research method used is quantitative with a descriptive and verificative approach. The population of this study consists of 284 participants of PT. Arkatama Multi Solusindo Batch 2, the sample was taken using a non-probability purposive sampling technique totaling 71 participants. Data analysis and testing were conducted using SPSS version 27. The analysis methods include instrument tests, classical assumption tests, and simple linear regression tests. From all the tests performed, the result obtained is that H1 is accepted, meaning that there is a positive influence of digital marketing training on the improvement of entrepreneurship skills. If training is provided, the participants' entrepreneurship skills can improve. Conversely, if training is not provided, the participants' entrepreneurship skills will not improve. This shows that training plays an important role in enhancing entrepreneurship skills.
Pengaruh Komunikasi Pemasaran terhadap Keputusan Pembelian pada UMKM Op Kitchen di Kabupaten Pelalawan Jannah, Miftahul; Nandang, Nandang; Kanita, Ghia Ghaida
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5495

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh komunikasi pemasaran terhadap keputusan pembelian pada UMKM Op Kitchen di Kabupaten Pelalawan. Metode penelitian yang digunakan yaitu metode kuantitatif dengan pendekatan deskriptif dan verifikatif. Data dikumpulkan melalui kuesioner yang didistribusikan kepada 73 responden, yang dipilih dari populasi sebanyak 270 konsumen menggunakan rumus Slovin. Analisis data dilakukan melalui beberapa uji statistik, yaitu uji instrumen, uji asumsi klasik dan uji hipotesis menggunakan uji regresi linier sederhana. Hasil penelitian menunjukkan bahwa komunikasi pemasaran memiliki pengaruh yang signifikan terhadap keputusan pembelian pada UMKM Op Kitchen sebesar 64,2%. Hal ini menunjukkan bahwa komunikasi pemasaran yang efektif dan tepat dapat meningkatkan keputusan pembelian konsumen.
Empowering Performance: How Compensation and Motivation Influence Employees at PT. Pelita Abadi Sejahtera Cirebon Riswanto, Tiyo; Jamaludin, Asep; Nandang, Nandang
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 5 No. 2 (2024): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v5i2.851

Abstract

This research aims to: (1) analyze, understand, and explain compensation at PT Pelita Abadi Sejahtera; (2) analyze, understand, and explain motivation at PT Pelita Abadi Sejahtera; (3) analyze, understand, and explain employee performance at PT Pelita Abadi Sejahtera; (4) analyze, understand, and explain the relationship between compensation and motivation with employee performance at PT Pelita Abadi Sejahtera; (5) analyze, understand, and explain the effect of compensation on employee performance at PT Pelita Abadi Sejahtera; (6) analyze, understand, and explain the effect of motivation on employee performance at PT Pelita Abadi Sejahtera; and (7) analyze, understand, and explain the combined effect of compensation and motivation on employee performance at PT Pelita Abadi Sejahtera. The study utilizes a descriptive method to describe issues related to the independent variables—compensation, work motivation, and employee performance. The verification approach is used to assess the effects of compensation and work motivation on employee performance. The population consists of employees at PT Pelita Abadi Sejahtera Cirebon in the second process section, with a total sample of 67 employees selected using nonprobability sampling. Path analysis is employed as the analytical tool. The results reveal: (1) a very strong and positive correlation between the compensation variable (X1) and work motivation (X2), with a correlation coefficient of 0.808; (2) no partial effect of compensation (X1) on employee performance (Y), where compensation contributes 10.28% to employee performance; (3) a partial effect of work motivation (X2) on employee performance (Y), with work motivation influencing employee performance by 84.76%; and (4) a significant simultaneous effect of compensation (X1) and work motivation (X2) on employee performance (Y), accounting for 95.03%, with the remaining impact attributable to other factors.
Employee Performance Transformation through Organizational Culture and Communication Innovation at PT. Alam Jaya Karawang Rohmah, Siti; Nandang, Nandang; Apriani, Zenita
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 5 No. 2 (2024): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v5i2.852

Abstract

The purpose of this study is to explore the impact of organizational culture and organizational communication on employee performance at PT Alam Jaya Karawang. This study uses a verification method with quantitative data analysis, distributing questionnaires as a data collection tool to employees of PT Alam Jaya Karawang. The findings in this study are that organizational culture has a partial influence on the performance of employees of PT Alam Jaya Karawang with a tcount value greater than the t valuetabel (18.696> 1.655). Organizational communication also has a partial influence on the performance of employees of PT Alam Jaya Karawang with a tcount value greater than the t valuetabel (12.731> 1.655). Simultaneously, organizational culture and organizational communication have an influence of 81% on the performance of employees of PT Alam Jaya Karawang while the remaining 19% can be attributed to other factors not examined in this study.
The Influence of Organizational Communication and Work Motivation on Employee Performance Namaradzani, Fiqri Ikbal; Jamaludin, Asep; Nandang, Nandang
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 5 No. 2 (2024): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v5i2.853

Abstract

The purpose of this study was to determine and analyze 1) The effect of Organizational Communication on Employee Performance in the finished goods section of PT Pindo Deli Pulp And Paper Mills Karawang, 2) The influence of Work Motivation on Employee Performance of the finished goods section of PT Pindo Deli Pulp And Paper Mills Karawang, 3) The Effect of Organizational Communication and Work Motivation on Employee Performance of the finished goods section of PT Pindo Deli Pulp And Paper Mills Karawang. The method used in this research is an explanatory survey method with a population of 134 employees and a sample size of 90 respondents, while the analytical tools used are multiple regression analysis, coefficient of determination, hypothesis testing and significance testing. The results of this study found that organizational communication has a significant positive effect on the performance of employees of the finished goods section of PT Pindo Deli Pulp And Paper Mills Karawang. Work motivation has a significant positive effect on the performance of employees of the finished goods section of PT Pindo Deli Pulp And Paper Mills Karawang. Organizational communication and work motivation together have a significant positive effect on the performance of employees of the finished goods section of PT Pindo Deli Pulp And Paper Mills Karawang. Further research is recommended to consider other variables that can affect employee performance besides organizational communication and work motivation. In the future, it can add independent variables such as leadership style, work environment. In addition, it can increase the research subject to all employees at PT Pindo Deli Pulp And Paper Mills Karawang, not only the finished goods section.  Because organizational communication affects employee performance at PT Pindo Deli Pulp And Paper Mills Karawang with a positive relationship direction, the company must ensure that information about the vision, mission and goals of the organization is clear and accessible to all employees. Provide a transparent forum or communication channel to convey organizational information to all members. Work motivation has a significant positive effect on the performance of employees in the finished goods section of PT Pindo Deli Pulp And Paper Mills Karawang, so companies must adopt a holistic approach that involves various aspects of employee work life. Recognize individual needs and desires while maintaining fairness and transparency.
Motivation and Workload in Increasing Employee Performance of PT. Concorde Industry Karawang Aprilia, Elpa; Jamaludin, Asep; Nandang, Nandang
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 5 No. 2 (2024): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v5i2.854

Abstract

The purpose of this research is to find out how workload and motivation influence the performance of PT employees. Concorde Industry Karawang. This research uses a quantitative approach and uses a causality survey method. The research population was 449 employees of PT Concorde Industry Karawang, and the sample used was a non-probability random sample. In this research, multiple regression, correlation, coefficient of determination, and hypothesis testing were used. The research results show that employee performance is influenced by motivation and workload simultaneously, and workload partially influences employee performance. It is proven that workload and motivation improve employee performance. The limitations of this research are limited to two influencing variables; further research should be carried out with more research variables. This research can be used by institutions to consider things that can improve the performance of their employees. It is hoped that further research will add to the company variables studied. This research investigates the motivation of PT employees. Concorde Industry Karawang, their workload, and their performance.
Optimizing Employee Performance: The Impact of Job Characteristics and Work Discipline at PT. Pratamaeka Bigco Indonesia Lesmana, Gilang; Jamaludin, Asep; Nandang, Nandang
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 5 No. 2 (2024): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v5i2.855

Abstract

This study aims to determine the effect of job characteristics and work discipline on employee performance at PT Pratamaeka Bigco Indonesia. The population of this study amounted to 210 while the number of samples with the slovin formula obtained 138 respondents. Data was obtained by distributing questionnaires to selected respondents. This research uses a quantitative approach verified by multiple regression analysis. The results showed that there was a significant influence both partially and simultaneously job characteristics and work discipline on employee performance. Company management needs to consider job designs that accommodate task diversity, provide clear task identities, emphasize task significance, provide autonomy and provide feedback to employees. In addition, companies also need to encourage a work culture that emphasizes adherence to applicable rules and norms and provides adequate supervision of the implementation of these rules.
Co-Authors Adi Yadnya, I Dewa Gede Sayang Agung Cahyo Nugroho Agung Prayogo Aldi, Deni Leo Alviyandi, Alviyandi Amelia Amelia Apriani, Zenita Aprilia, Elpa Astuti, Agustina Tri Awaludin, Ari Azizah, Miftakhul Clymenia, Agripina Damayanti Lestari, Wiwit Denni Ismunandar Dewi, Repita Dwi Handayani, Riska Endrian, Muhammad Eryanti, Eryanti Fadhilah, Annisa Nur Fadila, Aldia Fathurrahman, Hanif Zirly Fauzi, Rizki Fauziah, Ershi Hidayanti Fauziyah , Azizah Fauziyah, Azizah Fitriani Fitriani Ghia Ghaida Kanita, Ghia Ghaida Gultom, Juniar Pratiwi Gumelar, Bagja Hartono, Muhammad Fauzan Harun Basalamah, Salma Hendi, Ujang Ismail Yusuf Ismail Yusup Ismail, Maulana Ismunandar, Denni Jamaludin, Asep Juliyano, Irvan Kamelia, Lulu Kamil, Indriyati Kemal, Ramdhia Khoirunisa, Khoirunisa Kuswandi, Rahayu Noviany Lesmana, Gilang Madani, Abdulah Aulia Mulky Maya Sari, Nur Zeina Maydah, Sinta Rhaudatul Miftahul Jannah Mughni, Fauzan Dhanie Muhammad Ikhwan Muhammad Nazarudin, Muhammad Namaradzani, Fiqri Ikbal Nita Kanya Nofisks, Dara Jingga Puti Noor, Farhabi Ahmad Noviana, Najwa Novie Indrawati Sagita Nugraha, Riky Nur Jamil, Siti Alifah Nurfalah, Siva Sri Marwatun Nurfitriya, Mira Nurhayani, Siti Nurhidayat, Pimas Rajab Obelafu, Philip Perdiana, Rizal Hendri Persada, Citra Pranata, Rengga Madya Prasetyo, Kukuh Wahyu Pratami, Anggiet Rachmatya Puri, Ita Duhita Rachmani , Nizza Nadya Rachmani, Nizza Nadya Rahmani, Nizza Nadya Rahmawati, Linda Ramadhani, Dimas Bagus Riswanto, Tiyo Rizky Maulana, Rizky Rosalia, Indah Silvia Fajari Rasyieda Siti Rohmah Sopiati, Yulia Susanti, Ela Tajul, Ujang Taufan, Mochammad Tri Prasetyo Utari, Reka Tri Wanta, Wanta Widodo, Casmita Wildan Hilmi Wulandari, Melanda Yadyana, I Dewa Gede Sayang Adi Yusup , Ismail Yusup, Ismail Zuliyantini, Zuliyantini